International Journal of Comparative Management (IJCM)

International Journal of Comparative Management

2018 Vol.1 No.4

Editorial

Pages Title and author(s)
333-354A comparative study on glocal commercial advertisement perceptions - British and French viewers' responses to Red Bull
Kerstin Bremser; Nadine Walter; Véronique Goehlich
DOI: 10.1504/IJCM.2018.096777
355-376How do top-management principles affect international acquisition processes? - The case of Toyota
Christina Öberg
DOI: 10.1504/IJCM.2018.096741
377-399Analysis of interactions among the enablers of green supply chain management using interpretive structural modelling: an Indian perspective
Swayam Sampurna Panigrahi; Bandita Sahu
DOI: 10.1504/IJCM.2018.096784
400-421The innovation process from an idea to a final product: a review of the literature
Minisha Gupta
DOI: 10.1504/IJCM.2018.096731

 

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