International Journal of Business Competition and Growth (IJBCG)

International Journal of Business Competition and Growth

2024 Vol.9 No.1

Editorial: Social media, artificial intelligence, and entrepreneurship

Pages Title and author(s)
4-29Mapping the research landscape of Fintech drivers: a bibliometric investigation
Mamta Aggarwal; Meera Bamba; Payal Goyal
DOI: 10.1504/IJBCG.2024.142209
30-42Effectiveness of social media marketing in the enrolment of management students in college and university: an exploratory study
Pabitra Kumar Sahu; Rohit Vishal Kumar
DOI: 10.1504/IJBCG.2024.142219
43-60Social media marketing in the Himalayas: an examination of its influence on tourist decision-making in Himachal Pradesh
Arun Singh Thakur; Naveen Kumar; Vinay Chamoli; Nitesh Goyal
DOI: 10.1504/IJBCG.2024.142220
61-78Scale development of digital customer engagement effectiveness: a game-changer for online retailers in India
Monika; Kavita
DOI: 10.1504/IJBCG.2024.142221
79-106Competitive intelligence, market ambidexterity, and SMEs' performance: the role of firm characteristics
Gloria Kakrabah-Quarshie Agyapong; Edward Marfo-Yiadom; Lawrence Yaw Kusi
DOI: 10.1504/IJBCG.2024.142224

 

Return to top