Forthcoming and Online First Articles

International Journal of Business Competition and Growth

International Journal of Business Competition and Growth (IJBCG)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Business Competition and Growth (3 papers in press)

Regular Issues

  • Mapping the research landscape of Fintech drivers: a bibliometric investigation   Order a copy of this article
    by Mamta Aggarwal, Meera Bamba, Payal Goyal 
    Abstract: Fintech has a significant role in simplifying financial processes, enhancing the convenience and efficiency of financial services for both individuals as well as businesses. It fosters the competition in financial industry and encourages the traditional financial institutions to adopt new technologies. In this study, a bibliometric analysis is done, involving a dataset of 624 articles retrieved from the Scopus database. The software MS Excel is used to create graphs pertaining to publication trends, top authors, journals, countries, institutions and research disciplines in Fintech drivers and VOSviewer is used to generate complex network visualisations. The findings show that China holds first position with highest number of publications. Fintech is the most occurred keyword and has the highest connectivity with other keywords. This study contributes to the existing literature by providing comprehensive review of evolving trends, key models, themes and contributions shaping the Fintech landscape. The study also serves as a catalyst for further investigation within the field of Fintech by identifying research gaps and delineating future research directions.
    Keywords: Fintech; bibliometric analysis; network visualisation; Fintech drivers; VOSviewer.
    DOI: 10.1504/IJBCG.2024.10064180
     
  • Effectiveness of social media marketing in enrolment of management college and university: an exploratory study   Order a copy of this article
    by Pabitra Kumar Sahu, Rohit Vishal Kumar 
    Abstract: This research delves into the social media habits and perceptions of prospective management students, offering a qualitative lens through in-depth interviews with thirty-five prospective students using purposive sampling. Data from two Indian states were meticulously gathered, transcribed via Microsoft Otter.ai, and analysed with NVIVO 10 through a thematic approach. The study uncovers that these students leverage social media for various purposes: promotion, advertisements, reviews and rankings, college brand awareness, job and internship searches, college selection, and alumni networking. The insights gained illuminate how higher education institutes (HEIs) can amplify their online presence and forge meaningful connections with prospective students, alumni, and other stakeholders, effectively showcasing their resources and enhancing engagement.
    Keywords: higher education; social media marketing; student enrolment; management education; exploratory study.
    DOI: 10.1504/IJBCG.2024.10066324
     
  • Social media marketing in the Himalayas: an examination of its influence on tourist decision-making in Himachal Pradesh   Order a copy of this article
    by Arun Singh Thakur, Naveen Kumar, Vinay Chamoli, Nitesh Goyal 
    Abstract: Nestled amidst the awe-inspiring landscapes of Himachal Pradesh, this research delves into the intricate dynamics between social media marketing and the decision-making processes of modern-day tourists. Utilising a mixed-methods approach, the study quantifies the profound impact of platforms like Instagram, Facebook, and Twitter on travel choices. The analysis, rooted in the transformative power of social media, underscores the pivotal role of visual content in shaping tourists’ perceptions and influencing their destination preferences. The findings not only contribute empirical evidence but also offer actionable insights for sustainable destination marketing practices, aligning with authenticity and addressing concerns related to overtourism. As the tourism landscape continues to evolve, this research aims to inform strategic decision-making in the broader context of responsible tourism development.
    Keywords: social media marketing; tourist decision-making; Himalayan tourism; sustainable destination marketing; overtourism; authenticity.
    DOI: 10.1504/IJBCG.2024.10066375
     

 

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