International Journal of Business Competition and Growth
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International Journal of Business Competition and Growth (4 papers in press)
Driving Sustained Competitive Advantage through Agility, NDP and Innovation for Telecommunication Service Providers by Devandran Muthu, Indra Thangavelu Abstract: With the emergence of the digital economy and shorter product/service life cycles, advancing knowledge in the field of sustained competitive advantage has become more urgent. The research framework was formulated with the constructs firm agility (alertness, accessibility, decisiveness, swiftness, flexibility) b) new product development (design thinking, human-computer interaction, design engineering, software development), c) innovation (magnitude & speed), with the focal construct sustained competitive advantage to achieve customer retention mediated by customer loyalty. This was a quantitative study and analysed using SPSS and Smart Pls 3. The findings revealed the three construct had positive relationship with the focal and the mediator significantly effected the focal towards achieving customer retention. The results of this study implies that merely creating sustained competitive advantage is inadequate to retain customers without first creating customer loyalty. This study provides better understanding to managers and business owners as they formulate strategies toward growth and improved financial performances. Keywords: Sustained Competitive Advantages; Agility; New Product Development; Innovation; Customer Retention; Customer Loyalty.
Modelling of Vendor Managed Inventory with Consignment stock in Indian Production Process: Using ISM Methodology by Mukesh Kumar Abstract: Vendor managed Inventory (VMI) with Consignment stock (CS) is the modern Supply chain management (SCM) technology adopted by Indian production process to survive in a high competitive environment. The business performance is more profitable and strategic in adaptation of VMI with CS in an imperfect production process and more competitive edges. These paper coves the critical variables which are identified for implementation of Vendor managed inventory with consignment inventory in Indian production process. The variables are grouped in the form such as to identify the objectives for production process of defective items; operational drivers for production process; identified the obstacles in production process/imperfect production process; finally identified the affected level of production process in supply chain. Supply chain coordination mechanism has critical role play in imperfect production process environment to control stage. They developed a positive contextual relationship between these variables. The initiative of an interpretive structural modelling approach is to identify the mutual relationship between these variables to exist or not. Production process critical variables are classified into four categories, namely, autonomous cluster, driver cluster, dependent cluster, and linkage, to clearly understand their relative impact. According to ISM technique it can be simply explore the variables those which support the other variables (driving variables) and those variable which are most influenced by other variables (dependent variables) are identified consequently. The main motive of this framework is to understand the business practices where, when a vendors production process is an imperfect and with the help of supply chain coordination mechanism it can be control the imperfect production process stages and more profitable for both supply chain partners. The managerial decision incorporated to better operate in uncertain environment where delivery lead time and/or market demand vary over time. The implementation of VMI with CS in imperfect production process would enable a better understanding of important obstacles while implementing VMI with CS strategies in Indian production process environment. Keywords: Vendor Managed Inventory; Consignment stock; Production process; Interpretive structural modelling; Supply chain management; Coordination mechanism;.
Inclusiveness in Family Business Firms: Analysing the Dichotomy of Social Responsibility by Andree Marie López-Fernández, Connie Atristain-Suárez Abstract: Family business firms (FBFs) tend to be de facto considered socially responsible as if being owned managed by a family warrants social responsibility. Are FBFs socially responsible because of the family ownership-management or a family sense of responsibility? The aim of this research is to understand the traits of FBFs CSR engagement. It is suggested that corporate family responsibility (CFR) is inherent to family business firms with an inclusive perspective. This paper contributes to previous family business and social responsibility literature by providing concepts and a model that may further the discussion on family business social responsibility, competitive advantage and sustainable growth. Keywords: Corporate social responsibility (CSR); family business firms (FBFs); corporate family responsibility (CFR); family business perspective (FBP); sustainable growth.
YouTuber Icons: An Analysis of the Impact on Buying Behavior of Young Consumers by Pooja Misra, Ankita Mukherjee Abstract: Huge increase in the reach of internet in India has given rise to the new cult of celebrities known as social media influencers. As people spend more hours on YouTube, their awareness has shifted, to a great extent, from TV, radio and other traditional media to internet sponsored means of advertisement. In light of this, many Brands are diversifying their marketing efforts into sponsoring such YouTubers/ influencers. Brands need these influencers because consumers would trust a third person (who seemingly, has no direct profit from the sales of the product) rather than the brand trying to directly advertise itself (Biaudet S. , 2017) This study aims to quantitatively analyze the influencers major attributes that impact consumers buying behavior with special reference to the Retail industry in Delhi and NCR. During the course of the research, it was seen that factors such as Relatability, Trendy, Product details and Interactivity of YouTube can largely influence the buying behavior of consumers. The aim of this study is to investigate the influence that these four factors have on the consumer buying behavior, mainly in the Indian context through a quantitative analysis. This will further provide empirical information for industrys reference in order to divide marketing efforts amongst different channels of communication. Keywords: Influencer marketing; YouTube; Consumer Buying Behavior; Trendy; Relatability; Product details and Interactivity.