Forthcoming Articles

International Journal of Business Competition and Growth

International Journal of Business Competition and Growth (IJBCG)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Business Competition and Growth (One paper in press)

Regular Issues

  • The tetrapreneur model of Indonesias halal-certified coffee exports to the Egyptian market   Order a copy of this article
    by Irman Adi Purwanto Moefthi, P. L. Rika Fatimah 
    Abstract: This study applies the tetrapreneur model comprising chainpreneur, marketpreneur, qualitypreneur, and brandpreneur dimensions to assess and enhance Indonesias halal-certified coffee exports to Egypt, a promising yet underdeveloped market. Using a qualitative case study approach, in-depth interviews were conducted with eight key business actors: four Indonesian exporters and four Egyptian importers. The findings reveal critical gaps in Indonesias export performance, including inefficient supply chains, limited market intelligence, low investment, and weak national branding. In contrast, Egyptian importers exhibit stronger digital capabilities, responsiveness, and brand collaboration. The study proposes a strategic matrix to address these issues through supply chain digitalisation, improved market intelligence, Robusta foam-quality standardisation, and national co-branding initiatives. As the first to use the tetrapreneur model in halal-certified coffee trade, this research offers a novel framework for evaluating entrepreneurial capacity and export readiness. Practical recommendations target exporters, policymakers, and certification bodies to support sustainable, value-added trade between Indonesia and Egypt.
    Keywords: tetrapreneur model; halal-certified coffee; export optimisation; Indonesia; Egypt; supply chain integration; market intelligence; entrepreneurship dimensions.
    DOI: 10.1504/IJBCG.2026.10078592
     

 

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