International Journal of Business Competition and Growth
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International Journal of Business Competition and Growth (2 papers in press)
DETERMINANTS OF COMPETITIVENESS OF SMALL AND MEDIUM SCALE ENTERPRISES IN THE TRADING SECTOR IN SUB-SAHARA AFRICA by EMMANUEL ASAMOAH, Frederick Doe Abstract: This study examines the factors that determine the competitiveness of SMEs in the trading sector. The study highlights the internal and external factors, competitive strategies deployed by SMEs and measures to improve SMEs competitiveness. The study ascertains the competitive strategies of SMEs in the trading sector and explores ways of enhancing the competitiveness of trading SMEs. The convenience sampling method was used to select a sample size of 450 SMEs from various markets in Accra, Ghana. The findings indicate management skills, capital, level of education and external relation management as the internal factors affecting SMEs competitiveness. On the other hand, it was revealed that, the external factors impeding SMEs competitiveness include, electricity supply, tax system, rent cost and consumer preference. Furthermore, there is no single strategy that an organisation can adopt to remain competitive in this highly dynamic market which has a relatively low barrier to entrants. Keywords: competitiveness; small and medium enterprises; SMEs; competitive strategy; trading. DOI: 10.1504/IJBCG.2021.10040230
A comparison of customer preference of standalone retail outlets and stores in shopping malls by Praveena Keezhuveettil, Shruthi Soman Abstract: The lifestyle of people and the quality of life have seen a tremendous change in the recent past. This has in turn influences the customer preferences and shopping habits. Shopping now has a different dimension than the usual utilitarian. The hedonic aspect now influences the choice of shopping centres. The stand-alone retail outlets and the shopping malls are finding out different ways to attract customers. This study aims to find out the difference in factors that motives customers in their preference of shopping malls and retail outlets. The findings point that the factors that drive shopping in a shopping mall are entertainment, location, promotional offers, variety, safety and food and beverages while only location, safety and promotional offers drive shopping in retail outlets. The study was conducted in Kerala where the shopping mall culture is yet in the initial stage. Though majority of the respondents preferred retail outlets to shopping malls, the satisfaction was more in shopping malls than the retail outlets. Keywords: shopping habits; retail outlets; shopping malls; customer preference; satisfaction. DOI: 10.1504/IJBCG.2021.10040856