Forthcoming and Online First Articles

International Journal of Business Competition and Growth

International Journal of Business Competition and Growth (IJBCG)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Business Competition and Growth (5 papers in press)

Regular Issues

  • Mapping the research landscape of Fintech drivers: a bibliometric investigation   Order a copy of this article
    by Mamta Aggarwal, Meera Bamba, Payal Goyal 
    Abstract: Fintech has a significant role in simplifying financial processes, enhancing the convenience and efficiency of financial services for both individuals as well as businesses. It fosters the competition in financial industry and encourages the traditional financial institutions to adopt new technologies. In this study, a bibliometric analysis is done, involving a dataset of 624 articles retrieved from the Scopus database. The software MS Excel is used to create graphs pertaining to publication trends, top authors, journals, countries, institutions and research disciplines in Fintech drivers and VOSviewer is used to generate complex network visualisations. The findings show that China holds first position with highest number of publications. Fintech is the most occurred keyword and has the highest connectivity with other keywords. This study contributes to the existing literature by providing comprehensive review of evolving trends, key models, themes and contributions shaping the Fintech landscape. The study also serves as a catalyst for further investigation within the field of Fintech by identifying research gaps and delineating future research directions.
    Keywords: Fintech; bibliometric analysis; network visualisation; Fintech drivers; VOSviewer.
    DOI: 10.1504/IJBCG.2024.10064180
  • Consumer behaviour and purchase intention for sport utility vehicles: a bibliometric analysis based on Web of Science database (2000-2021)   Order a copy of this article
    by Kavita Verma, Kapil Malhotra 
    Abstract: Research on consumer behaviour in the realm of sport utility vehicles (SUV) in the automobile industry has been formed by a substantial number of documents published in recent decades. This literature review aims to provide insights and synthesise the literature on the ongoing discussion of the concerned topic. For this purpose, the study applied bibliometric analysis to examine 166 documents published from 2000 to 2021, extracted from the most reliable Web of Science database. The study observed the three significant publication periods, which have framed the evolution of SUV research. The findings of this review identified where SUV research is being conducted, its growth and trends with prospects, and the scope of present research interest discussed with critical contributions from different authors, countries, and institutions, co-occurrence of keywords, and co-authorship collaboration network analysis by applying VOSviewer and RStudio software. The findings also provide a potential direction for further research and investigation in this emerging field. This research work adds extensive value to the field of SUV, given the expanding research trend of going automobile industry satisfaction among its customers, and will surely enable the automobile industry to achieve new intuition into this latest emerging area of the SUV segment.
    Keywords: sport utility vehicle; SUV; automobile industry; segment; consumer behaviour; bibliometric analysis; VOSviewer.
    DOI: 10.1504/IJBCG.2023.10063426
  • Impact of viral marketing on brand loyalty in the FMCG sector   Order a copy of this article
    by Soumya Mukherjee, Mrinal Kanti Das, Anu Sahi, Dipak Saha, Rishi Raj Sharma 
    Abstract: The present study investigates the impact of viral marketing on brand awareness, brand image and brand loyalty in the FMCG sector. The research model was empirically tested using 643 valid individual responses collected through a questionnaire-based survey. The data was collected using random sampling and analysed using PLS-SMART4.0. The mediation analysis reveals that brand awareness and brand image function as mediating variables for achieving brand loyalty. The study reveals viral marketing power in reaching the brands to more customers, but also suffices to cultivate long-term relationships with them. This draws the attention of other sectors to fully utilise the viral power.
    Keywords: viral marketing; brand awareness; brand image; brand loyalty; fast-moving consumer goods; FMCG; India.
    DOI: 10.1504/IJBCG.2023.10063766
  • Educational entrepreneurship and education: a comparative study between the traditional and modern educational segment with special reference to Kamrup(M) District   Order a copy of this article
    by Kuldip Sarma, Vibhuti Jha 
    Abstract: The entry of entrepreneurs into the field of education is an emerging phenomenon and they have made their presence felt in elementary, secondary and as well as higher education. Such entrepreneurs have been termed as educational entrepreneurs. The study will make an attempt to understand the opportunities in this field and uncover the problems faced by educational entrepreneurs in the region. The study will also highlight the probable solutions to the problems faced. It has been found that there is a positive association between the levels of education of educational entrepreneurs and the enrolment of students in their respective institutions. Most of the students have strongly agreed that modern educational practices are effective enough in preparing students for the future. Also, most of the students have strongly agreed that modern educational practices are more engaging compared to traditional educational practices.
    Keywords: educational entrepreneur; creativity; innovation; traditional education.
    DOI: 10.1504/IJBCG.2023.10063817
  • The road to innovation: exploring key factors driving open innovation in Indian MSME IT and ITES companies   Order a copy of this article
    by Praveen Kumar Khanijau, Saboohi Nasim, Mohd Akbar Ansari 
    Abstract: Indian MSMEs face challenges in implementing open innovation. This study identifies critical success factors and criteria for adopting open innovation in Indian IT and ITES MSMEs. Semi-structured interviews were conducted with 24 participants, including academics, government officials, and MSME representatives, and the data were analysed thematically. The findings highlight that implementing open innovation in Indian MSMEs is hindered by challenges such as inadequate funding and ineffective enforcement of intellectual property laws. Nevertheless, the study identifies essential success criteria, such as government programs promoting open innovation, strategic partnerships with external stakeholders, and fostering a favourable organisational culture. These partnerships provide MSMEs with multiple resources, knowledge, and expertise for driving innovation.
    Keywords: open innovation; MSMEs; information technology; information technology enabled services; organisational culture; strategic partnerships; government programs for innovation; India.
    DOI: 10.1504/IJBCG.2023.10063427