International Journal of Business Competition and Growth (IJBCG)

International Journal of Business Competition and Growth

2023 Vol.8 No.3

Editorial: Social media and proximity marketing

Pages Title and author(s)
132-146Role of attributes in influencing customer satisfaction: a study with reference to jewellery stores in Chennai
Kota Sreenivasa Murthy; K. Sai Kumar
DOI: 10.1504/IJBCG.2023.135782
147-163Influence of e-WOM on women's apparel purchase intention: a study on Myntra app
Mukesh; Mahabir Narwal; Seema
DOI: 10.1504/IJBCG.2023.135785
164-184Do trade openness and domestic credit to the private sector stimulate economic growth in Ghana? A bound test approach
Frank Gyimah Sackey; Richard Kofi Asravor; Isaac Ankrah
DOI: 10.1504/IJBCG.2023.135781
185-201Responsiveness of capital market development to manufacturing sector performance in Nigeria
Josaphat U.J. Onwumere; O. Aigbodioh Cyprian; Chi Aloysius Ngong; Chinyere C. Onyejiaku; Shedrack Moguluwa
DOI: 10.1504/IJBCG.2023.135801
202-222How do viral videos on social media affect purchase intention?
Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; Pham Phuong Hien; Truong Nguyen Yen Thanh; Nguyen Thi Kieu Trang
DOI: 10.1504/IJBCG.2023.135805