International Journal of Business Competition and Growth (IJBCG)

International Journal of Business Competition and Growth

2014 Vol.3 No.4

Editorial

Book Review

Pages Title and author(s)
275-291Green marketing promotion tools and Indian consumers' green purchase intentions
Vishnu Nath; Rajat Agrawal; Aditya Gautam; Vinay Sharma
DOI: 10.1504/IJBCG.2014.065827
292-308Drivers of ready-to-eat meals consumption: empirical evidence from an emerging country
Lalit Mohan Kathuria; Bharti Kalia
DOI: 10.1504/IJBCG.2014.065825
309-329Culture and retail service quality perceptions: a study on Indian small retail sector
Arpita Khare
DOI: 10.1504/IJBCG.2014.065834
330-343Analysis of stakeholder perceptions in the beverage industry with reference to CSR dynamics in Mexico
Andrée Marie López-Fernández; Rajagopal
DOI: 10.1504/IJBCG.2014.065840
344-349Corporate communication: identity, image and reputation
Susan Marie Laws
DOI: 10.1504/IJBCG.2014.065842

 

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