International Journal of Business Competition and Growth (IJBCG)

International Journal of Business Competition and Growth

2013 Vol.3 No.2

Editorial: Empowering consumers in strategic marketing decisions

Pages Title and author(s)
105-120Knowledge sharing barriers in networked growth in the software business
Marianne Kukko; Nina Helander
DOI: 10.1504/IJBCG.2013.056484
121-138Impact of marketing capabilities on competitive advantage and business performance: research propositions
Hardeep Chahal; Jagmeet Kaur
DOI: 10.1504/IJBCG.2013.056487
139-149A comparison of consumer's choice to brand packaged foods in India: an empirical investigation
Gunjan Malhotra; Jayanthi Ranjan
DOI: 10.1504/IJBCG.2013.056486
150-169Collective self-esteem and susceptibility to interpersonal influence: a study on Indian consumers
Arpita Khare; Sapna Rakesh
DOI: 10.1504/IJBCG.2013.056488

 

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