Title: Energy and its interplay with global corporate social responsibility and sustainability efforts

Authors: Amber A. Smith-Ditizio; Terry Damron; Amye Melton

Addresses: Department of Kinesiology, Texas Woman's University, Denton, 76204-5647 TX, USA ' Department of Marketing and Management, Department of Marketing, Austin Peay State University, Clarksville, 37044 TN, USA, ' Department of Marketing and Management, Department of Marketing, Austin Peay State University, Clarksville, 37044 TN, USA

Abstract: There are many advantages to mandating CSR policies and practices that deal with the use of energy, with much that that responsibility of promoting green-based approaches and sustainability as part of a socially responsible company on it marketing activities. It is important to identify what each organisation could do to promote environmental gains directly related to the use of energy and the need to minimise the use of green-washing campaigns in order to boost company's reputation at minimal costs. Market expectations general illustrate that if an organisation does not provide certain services or products in a satisfactory manner, another organisation will gain business or popularity. Public awareness of energy, CSR, and eco-friendly actions at the corporate level are increasing playing a role in the global economy and empowered customers' purchase intentions.

Keywords: carbon footprint; corporate social responsibility; CSR; eco-friendly; green marketing; Organization for Economic Co-operation and Development Guidelines; OECD Guidelines.

DOI: 10.1504/IJSOM.2018.094180

International Journal of Services and Operations Management, 2018 Vol.31 No.1, pp.1 - 18

Received: 07 Jun 2016
Accepted: 12 Nov 2016

Published online: 22 Aug 2018 *

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