Energy and its interplay with global corporate social responsibility and sustainability efforts
by Amber A. Smith-Ditizio; Terry Damron; Amye Melton
International Journal of Services and Operations Management (IJSOM), Vol. 31, No. 1, 2018

Abstract: There are many advantages to mandating CSR policies and practices that deal with the use of energy, with much that that responsibility of promoting green-based approaches and sustainability as part of a socially responsible company on it marketing activities. It is important to identify what each organisation could do to promote environmental gains directly related to the use of energy and the need to minimise the use of green-washing campaigns in order to boost company's reputation at minimal costs. Market expectations general illustrate that if an organisation does not provide certain services or products in a satisfactory manner, another organisation will gain business or popularity. Public awareness of energy, CSR, and eco-friendly actions at the corporate level are increasing playing a role in the global economy and empowered customers' purchase intentions.

Online publication date: Wed, 22-Aug-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Operations Management (IJSOM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com