Title: Conceptual framework for integrating technology into business strategy

Authors: W.H. Matthews

Addresses: Faculty Member, Technology Management, IMD (International Institute for Management Development), Chemin de Bellerive 23, PO Box 915, 1001 Lausanne, Switzerland

Abstract: This paper focuses on the ways that commercial and technology managers communicate as companies try to be more successful in managing technology for growth and competitive advantage. A framework is presented that provides an explicit and systematic way to integrate the different perspectives in the planning process. The framework focuses on the key questions involved in formulating an |overall business strategy|, in determining the |strategic context| for examining a variety of |technological considerations| and for transforming judgments about technologies into an examination of the |strategic implications| for the firm. Once a business strategy emerges from this iterative process, the elements of a technology strategy can be derived. Within this framework, a variety of techniques can be used to generate questions, structure answers, and focus on options and trade-offs.

Keywords: cross-functional communication; integrated strategies; technology strategy; business strategy; strategic planning.

DOI: 10.1504/IJVD.1992.061744

International Journal of Vehicle Design, 1992 Vol.13 No.5/6, pp.524 - 532

Published online: 27 May 2014 *

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