Title: An Islamic marketing perspective on salesperson's intentions to behave ethically

Authors: Umar Burki; Selma Kadić-Maglajlić

Addresses: Department of Business and Management, Faculty of Business and Social Sciences, Vestfold University College, c/o HiVe, P.O. Box 2243, N-3103, Tonsberg, Norway ' Department for Marketing, The School of Economics and Business, University of Sarajevo, Trg oslobodjenja-Alija Izetbegovic 1, 71000 Sarajevo, Bosnia and Herzegovina

Abstract: This paper investigates the relationship between moral judgment and salesperson's intentions to behave ethically for Muslim salespersons. A questionnaire was used to collect data from salespersons in Bosnia and Herzegovina. The statistical results provide support to the proposed hypotheses. A group analysis was carried out to accentuate the relevance of religious reasoning. As predicted, the analysis demonstrated that monolithic religions have a superior effect on salesperson's intentions to behave ethically. In light of the findings, theoretical and managerial implications are discussed.

Keywords: Muslim salespersons; salesperson intentions; ethical behaviour; moral judgement; Islamic work ethics; Islamic marketing; Bosnia and Herzegovina; Islam; religious reasoning; monolithic religions.

DOI: 10.1504/IJSEI.2013.059308

International Journal of Social Entrepreneurship and Innovation, 2013 Vol.2 No.5, pp.391 - 403

Received: 13 Sep 2013
Accepted: 13 Sep 2013
Published online: 29 Apr 2014 *

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