An Islamic marketing perspective on salesperson's intentions to behave ethically
by Umar Burki; Selma Kadić-Maglajlić
International Journal of Social Entrepreneurship and Innovation (IJSEI), Vol. 2, No. 5, 2013

Abstract: This paper investigates the relationship between moral judgment and salesperson's intentions to behave ethically for Muslim salespersons. A questionnaire was used to collect data from salespersons in Bosnia and Herzegovina. The statistical results provide support to the proposed hypotheses. A group analysis was carried out to accentuate the relevance of religious reasoning. As predicted, the analysis demonstrated that monolithic religions have a superior effect on salesperson's intentions to behave ethically. In light of the findings, theoretical and managerial implications are discussed.

Online publication date: Tue, 29-Apr-2014

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