Authors: Kamini Singh
Addresses: M.M.H. College of Professional Studies, 88D Model Town West, near Navrang Cinema, Ghaziabad, Uttar Pradesh, 20101, India
Abstract: The study is based on the various banking services provided by the banks as phone banking, mobile banking, card banking, internet banking and inter-branch banking. Firstly, the focus of the study is to analyse the use pattern of the various banking services. The use pattern is in terms of usage rate and usage period of banking services. Secondly, to analyse the impact of various features of card banking and internet banking through factor analysis. This study also analyses the satisfaction level of the account holder while using the banking services on the basis of goodness. The focus of the study is also on the demographic characteristics of respondents as education level, age group and occupation. The study also revealed the difference between the private and public banks.
Keywords: banking services; innovation; ANOVA; factor analysis; satisfaction levels; usage rate; usage periods; card banking; internet banking; mobile banking; phone banking; inter-branch banking; m-banking; usage patterns; private banks; public banks; bank cards.
International Journal of Technology Marketing, 2012 Vol.7 No.1, pp.20 - 31
Available online: 08 Apr 2012 *Full-text access for editors Access for subscribers Purchase this article Comment on this article