Effect of card and internet banking on users
by Kamini Singh
International Journal of Technology Marketing (IJTMKT), Vol. 7, No. 1, 2012

Abstract: The study is based on the various banking services provided by the banks as phone banking, mobile banking, card banking, internet banking and inter-branch banking. Firstly, the focus of the study is to analyse the use pattern of the various banking services. The use pattern is in terms of usage rate and usage period of banking services. Secondly, to analyse the impact of various features of card banking and internet banking through factor analysis. This study also analyses the satisfaction level of the account holder while using the banking services on the basis of goodness. The focus of the study is also on the demographic characteristics of respondents as education level, age group and occupation. The study also revealed the difference between the private and public banks.

Online publication date: Fri, 29-Aug-2014

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