Title: How to improve business value in the e-cosmetic industry?

Authors: June Wei; Manami Koblentz Suzuki; Lufang Guo

Addresses: College of Business, University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA ' College of Business, University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA ' Department of Hotel and Tourism Management, Zhejiang Gongsang University, Hangzhou, China

Abstract: This paper aims at developing e-business standards for the cosmetics industry. Specifically, it first investigates value chain activities to analyse how the information technology (IT) can be adopted in the cosmetics industry at a strategic level for increasing value. Then, based on these activities, a set of e-business standards were developed in terms of business-to-business, business-to-consumer, business-to-internal and business-to-government. Finally, the implementation pattern of these e-business standards in the top ten dominant companies in the cosmetics industry was analysed. The results will be helpful in the value increase in the cosmetic business via IT. The implication on the cosmetic business industry is also discussed.

Keywords: value chains; e-business; electronic business; cosmetics industry; business standards; internet; world wide web; business value; ICT; information technology; communications technology; strategic levels; B2B; business-to-business; B2C; business-to-consumer; B2G; business-to-government; business-to-internal; dominant companies; increased value; Procter & Gamble; L’Oréal; Unilever; Avon Products; Beiersdorf; Estee Lauder; Shiseido; Kao Corporation; Johnson & Johnson; Henkel; services.

DOI: 10.1504/IJSS.2011.043635

International Journal of Services and Standards, 2011 Vol.7 No.2, pp.155 - 168

Published online: 27 Feb 2015 *

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