How to improve business value in the e-cosmetic industry?
by June Wei; Manami Koblentz Suzuki; Lufang Guo
International Journal of Services and Standards (IJSS), Vol. 7, No. 2, 2011

Abstract: This paper aims at developing e-business standards for the cosmetics industry. Specifically, it first investigates value chain activities to analyse how the information technology (IT) can be adopted in the cosmetics industry at a strategic level for increasing value. Then, based on these activities, a set of e-business standards were developed in terms of business-to-business, business-to-consumer, business-to-internal and business-to-government. Finally, the implementation pattern of these e-business standards in the top ten dominant companies in the cosmetics industry was analysed. The results will be helpful in the value increase in the cosmetic business via IT. The implication on the cosmetic business industry is also discussed.

Online publication date: Fri, 27-Feb-2015

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