Title: A Decision-Support System application in retail store location model: a case study of hypermarket in emerging markets

Authors: M. Hemalatha, P. Sridevi, V.J. Sivakumar

Addresses: Department of Management Studies, National Institute of Technology, Trichy 620015, Tamil Nadu, India. ' Department of Management Studies, National Institute of Technology, Trichy 620015, Tamil Nadu, India. ' Department of Management Studies, National Institute of Technology, Trichy 620015, Tamil Nadu, India

Abstract: The primary objective of this paper is to develop a suitable DSS framework to evaluate the critical factors that influences the selections of retail store location by reducing uncertainty in location decisions. Store location is a significant factor which decides the success or failure of a retail business. In planning a new retail store location, the impact of location factors like labour cost, rent, availability of skilled labour, population, economic base, legal base and competition are essential. Based on this, a framework using multi criteria decision model was developed to provide a way for the retailers to have a more comprehensive approach to the retail location decision.

Keywords: DSS; decision support systems; emerging markets; retail stores; store location models; location factors; location selection; retail business; retail location; labour costs; rent; skilled labour; population; economic base; legal base; competition; multicriteria decision making; MCDM.

DOI: 10.1504/IJBEM.2011.039406

International Journal of Business and Emerging Markets, 2011 Vol.3 No.2, pp.158 - 176

Published online: 15 Apr 2015 *

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