A Decision-Support System application in retail store location model: a case study of hypermarket in emerging markets
by M. Hemalatha, P. Sridevi, V.J. Sivakumar
International Journal of Business and Emerging Markets (IJBEM), Vol. 3, No. 2, 2011

Abstract: The primary objective of this paper is to develop a suitable DSS framework to evaluate the critical factors that influences the selections of retail store location by reducing uncertainty in location decisions. Store location is a significant factor which decides the success or failure of a retail business. In planning a new retail store location, the impact of location factors like labour cost, rent, availability of skilled labour, population, economic base, legal base and competition are essential. Based on this, a framework using multi criteria decision model was developed to provide a way for the retailers to have a more comprehensive approach to the retail location decision.

Online publication date: Wed, 15-Apr-2015

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