Title: Silverline Technologies: fight for revival

Authors: Smita Shukla, Kavita Laghate

Addresses: Jamnalal Bajaj Institute of Management Studies, University of Mumbai, Mumbai, India. ' Jamnalal Bajaj Institute of Management Studies, University of Mumbai, Mumbai, India

Abstract: Silverline Technologies, is an IT company, incorporated in 1992. During its initial years of existence it created some historical landmarks. The company then went on an acquisition spree to grow. Within a span of a year, the company acquired four companies, all in cash deals. Within the next two years the company became a classic example of havoc that can be unleashed if a company blunders in mergers and acquisitions. The company even defaulted on paying salaries to its employees. Surprisingly, the company managed a turnaround. The company released the movie |Hanuman| which became the first animation blockbuster movie in India. The company restructured itself. However, post revival the company once again went on an acquisition spree. The company is again concentrating on |buying capability| instead of |building capability|. This case traces issues related to strategic management (mergers and acquisitions), competitiveness and corporate survival at STL.

Keywords: strategic management; competitiveness; corporate survival; buying capability; building capability; mergers and acquisitions; M&A; India; Silverline Technologies; case study; corporate revival.

DOI: 10.1504/IJTMKT.2010.033295

International Journal of Technology Marketing, 2010 Vol.5 No.1, pp.44 - 58

Published online: 20 May 2010 *

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