Silverline Technologies: fight for revival
by Smita Shukla, Kavita Laghate
International Journal of Technology Marketing (IJTMKT), Vol. 5, No. 1, 2010

Abstract: Silverline Technologies, is an IT company, incorporated in 1992. During its initial years of existence it created some historical landmarks. The company then went on an acquisition spree to grow. Within a span of a year, the company acquired four companies, all in cash deals. Within the next two years the company became a classic example of havoc that can be unleashed if a company blunders in mergers and acquisitions. The company even defaulted on paying salaries to its employees. Surprisingly, the company managed a turnaround. The company released the movie 'Hanuman' which became the first animation blockbuster movie in India. The company restructured itself. However, post revival the company once again went on an acquisition spree. The company is again concentrating on 'buying capability' instead of 'building capability'. This case traces issues related to strategic management (mergers and acquisitions), competitiveness and corporate survival at STL.

Online publication date: Thu, 20-May-2010

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