Title: Formulating technology strategies to meet the global challenges of the 1990s

Authors: Alan R. Fusfeld

Addresses: Senior Vice President and Director, Pugh-Roberts Associates, Inc., Technology Management Group, 3 Cambridge Center, Suite 302, Cambridge, MA 02142, USA

Abstract: To compete effectively within a global market-place, a company must learn to integrate technology management with strategic planning. This requires new ways of thinking about the emerging global competitive challenges, and of reacting to them. This may involve a different structure to overseas operations, multifunctional approaches to product development, and collaboration with other companies. The author examines the management issues of re-organizing a company to face new market challenges, using as an example the Milwaukee firm Allen-Bradley, Inc., a manufacturer of electromechanical and control equipment.

Keywords: global marketplace; technology strategies; strategic planning; technology management; organisational structure; product development; R&D strategies; Allen-Bradley, Inc.

DOI: 10.1504/IJTM.1989.025992

International Journal of Technology Management, 1989 Vol.4 No.6, pp.601 - 612

Published online: 26 May 2009 *

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