Formulating technology strategies to meet the global challenges of the 1990s
by Alan R. Fusfeld
International Journal of Technology Management (IJTM), Vol. 4, No. 6, 1989

Abstract: To compete effectively within a global market-place, a company must learn to integrate technology management with strategic planning. This requires new ways of thinking about the emerging global competitive challenges, and of reacting to them. This may involve a different structure to overseas operations, multifunctional approaches to product development, and collaboration with other companies. The author examines the management issues of re-organizing a company to face new market challenges, using as an example the Milwaukee firm Allen-Bradley, Inc., a manufacturer of electromechanical and control equipment.

Online publication date: Tue, 26-May-2009

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