Title: New service development in an international context: a case study of a Finnish technopark company in Russia
Authors: Valtteri Kaartemo, Kaisa-Kerttu Peltola
Addresses: Pan-European Institute, Turku School of Economics, Rehtorinpellonkatu 3, FIN-20500 Turku, Finland. ' Pan-European Institute, Turku School of Economics, Rehtorinpellonkatu 3, FIN-20500 Turku, Finland
Abstract: The feasibility of the existing knowledge of New Service Development (NSD) in an international context is investigated by means of a case study. The objective of the case study is to shed understanding on how internationalisation impacts the case company|s service offering in Russia. The results give insight on how cross-cultural/international markets affect the NSD process and provide suggestions for future research to build a model on New International Service Development (NISD), which could help managers better organise their NSD processes in a foreign location.
Keywords: new service development; NSD; new services; cross-cultural markets; international markets; internationalisation; technoparks; science parks; Russia; bundle model; networks; services marketing; Finland; foreign locations.
International Journal of Business Excellence, 2009 Vol.2 No.3/4, pp.388 - 401
Published online: 04 Apr 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article