New service development in an international context: a case study of a Finnish technopark company in Russia
by Valtteri Kaartemo, Kaisa-Kerttu Peltola
International Journal of Business Excellence (IJBEX), Vol. 2, No. 3/4, 2009

Abstract: The feasibility of the existing knowledge of New Service Development (NSD) in an international context is investigated by means of a case study. The objective of the case study is to shed understanding on how internationalisation impacts the case company's service offering in Russia. The results give insight on how cross-cultural/international markets affect the NSD process and provide suggestions for future research to build a model on New International Service Development (NISD), which could help managers better organise their NSD processes in a foreign location.

Online publication date: Sat, 04-Apr-2009

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