Title: Does individual motivation amplify learning amongst business management students in India? A digital learning perspective

Authors: Sonali Narbariya; A.K. Subramani; N. Akbar Jan; T. Sita Ramaiah

Addresses: Centre of Excellence, NMIMS University, Mumbai, India ' Saveetha School of Management, Saveetha Institute of Medical and Technical Sciences Vellappanchavadi, Chennai 600077 Tamil Nadu, India ' Department of Human Resource Management and Soft Skills, ICFAI Business School (IBS) Hyderabad, The ICFAI Foundation for Higher Education, (Deemed-to-be University), Hyderabad, Telangana, India ' Department of Finance and Accounting, ICFAI Business School (IBS) Hyderabad, The ICFAI Foundation for Higher Education, (Deemed-to-be University), Hyderabad, Telangana, India

Abstract: In light of the growing importance of academic learning for online and offline students, who are to be the workforce of tomorrow, this paper aims to examine the effect of individual sources of motivation on the learning styles of business management students in India. It borrows from the self-determination theory and hypothesises that specific motivation sources affect students' distinct learning styles. The structural equation modelling technique was used to analyse the sample size of 686 business school undergraduate and postgraduate students. The outcome of the data analysis indicates that all the individual sources of motivation have a significant influence on the students' learning styles. This study is amongst the first ones to establish an association between the source of motivation and the different learning styles of students. It also provides insights for developing relevant academic pedagogies.

Keywords: sources of motivation; learning style; undergraduate students; online education; e-learning; structural equation modelling; business school.

DOI: 10.1504/IJMIE.2023.129246

International Journal of Management in Education, 2023 Vol.17 No.2, pp.207 - 229

Received: 19 Feb 2022
Accepted: 04 Jun 2022
Published online: 01 Mar 2023 *

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