Does individual motivation amplify learning amongst business management students in India? A digital learning perspective Online publication date: Wed, 01-Mar-2023
by Sonali Narbariya; A.K. Subramani; N. Akbar Jan; T. Sita Ramaiah
International Journal of Management in Education (IJMIE), Vol. 17, No. 2, 2023
Abstract: In light of the growing importance of academic learning for online and offline students, who are to be the workforce of tomorrow, this paper aims to examine the effect of individual sources of motivation on the learning styles of business management students in India. It borrows from the self-determination theory and hypothesises that specific motivation sources affect students' distinct learning styles. The structural equation modelling technique was used to analyse the sample size of 686 business school undergraduate and postgraduate students. The outcome of the data analysis indicates that all the individual sources of motivation have a significant influence on the students' learning styles. This study is amongst the first ones to establish an association between the source of motivation and the different learning styles of students. It also provides insights for developing relevant academic pedagogies.
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