Authors: Timo Koivumaki, Rauli Svento
Addresses: Department of Marketing, University of Oulu, P.O. Box 4600, FIN-90014, Finland. ' Department of Economics, University of Oulu, P.O. Box 4600, FIN-90014, Finland
Abstract: This paper applies the strategy framework presented in Raupp and Schober (2000) to scrutinise the current operational form and future development of a travel industry network in Northern Finland. First, we studied how well the suggested theory corresponds to the operational dimensions of an actual cooperative network. We then utilised the theory to determine what types of strategies would best suit the firms in achieving their common future goals. Results show that the suggested framework is a useful tool in analysing different dimensions of strategic operations of actual networks.
Keywords: electronic commerce; e-commerce; network strategies; operational dimensions; strategic business network; non-cooperative games; service quality; travel industry; Finland.
International Journal of Services Technology and Management, 2007 Vol.8 No.2/3, pp.207 - 223
Available online: 19 Mar 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article