Title: Exploring the effects of social media addiction on consumer behaviour

Authors: Samer Elhajjar

Addresses: University of Balamand, P.O. Box 100 Tripoli, Lebanon

Abstract: This study investigates the influence of social media addiction on consumer behaviour. While the research done so far focuses on the study of the psychological effects of addiction to social media, this paper underlines its impacts on buyer behaviour. Based on a cross-cultural study, the authors show that addiction to social media has an impact on buying behaviour and attitudes towards brands. The authors consequently draw some implications from their findings.

Keywords: social media; addiction; consumer behaviour; social networks.

DOI: 10.1504/IJTMKT.2020.114034

International Journal of Technology Marketing, 2020 Vol.14 No.4, pp.365 - 376

Received: 19 Feb 2020
Accepted: 12 Oct 2020
Published online: 07 Apr 2021 *

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