Exploring the effects of social media addiction on consumer behaviour
by Samer Elhajjar
International Journal of Technology Marketing (IJTMKT), Vol. 14, No. 4, 2020

Abstract: This study investigates the influence of social media addiction on consumer behaviour. While the research done so far focuses on the study of the psychological effects of addiction to social media, this paper underlines its impacts on buyer behaviour. Based on a cross-cultural study, the authors show that addiction to social media has an impact on buying behaviour and attitudes towards brands. The authors consequently draw some implications from their findings.

Online publication date: Wed, 07-Apr-2021

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