Title: Mapworks survey for student retention: who declines to respond?

Authors: Youqin Pan

Addresses: Salem State University, 352 Lafayette Street, Salem, MA, 01970, USA

Abstract: Surveys of students are among the primary data sources for research in higher education. Student surveys suffer from increasing level of non-response. This paper investigated the demographic factors that have contributed to non-responses in Mapworks student survey. The study utilised t-test and logistic regression to analyse the data collected from undergraduate students. The findings showed that high school GPA, gender, campus residency, race/ethnicity were significant predictors of survey non-response, and there were significant differences between respondents and non-respondents. Implications for academic administrators were discussed.

Keywords: response rates; non-response bias; Mapworks survey; on-campus residence; grade point average; student surveys; survey response; student retention; retention strategy.

DOI: 10.1504/IJQRE.2020.111450

International Journal of Quantitative Research in Education, 2020 Vol.5 No.2, pp.194 - 205

Received: 10 Jan 2019
Accepted: 06 Oct 2019
Published online: 27 Nov 2020 *

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