Title: Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh

Authors: Hasan Terzi; Remzi Altunışık; Koray Batumlu; Rezwana Tasnim; Teuku Roli Ilhamsyah Putra

Addresses: Department of Business, Karabuk University, Turkey ' Department of Business, Sakarya University, Turkey ' Department of Business, Karabuk University, Turkey ' Department of Business Administration, Daffodil International University, Bangladesh ' Faculty of Economics and Business, University of Syiah Kuala, Banda Aceh, Indonesia

Abstract: This study has been conducted to reveal the similarities and differences of two people of two different and distant cultures in the frame of consumer spending self-control and frugality behaviour. The data were collected from the university students in Turkey and Bangladesh in December 2018 and January 2019. We have carried out a survey on a total of 376 participants (220 from Turkey and 156 from Bangladesh) selected through a convenience sampling method in both countries. The survey was conducted through face-to-face approach. Analysis results showed that there are significant differences between the participants from Turkey and Bangladesh. Perceived economic class, perceived religiosity level and ethnocentric tendency has a significant effect on individuals' spending self-control and frugality behaviour.

Keywords: frugality; economic class; religiosity; ethnocentrism; consumer spending self-control; Turkey; Bangladesh.

DOI: 10.1504/IJIMB.2020.111148

International Journal of Islamic Marketing and Branding, 2020 Vol.5 No.2, pp.145 - 162

Received: 31 Mar 2020
Accepted: 30 Jul 2020

Published online: 10 Nov 2020 *

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