Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh Online publication date: Tue, 10-Nov-2020
by Hasan Terzi; Remzi Altunışık; Koray Batumlu; Rezwana Tasnim; Teuku Roli Ilhamsyah Putra
International Journal of Islamic Marketing and Branding (IJIMB), Vol. 5, No. 2, 2020
Abstract: This study has been conducted to reveal the similarities and differences of two people of two different and distant cultures in the frame of consumer spending self-control and frugality behaviour. The data were collected from the university students in Turkey and Bangladesh in December 2018 and January 2019. We have carried out a survey on a total of 376 participants (220 from Turkey and 156 from Bangladesh) selected through a convenience sampling method in both countries. The survey was conducted through face-to-face approach. Analysis results showed that there are significant differences between the participants from Turkey and Bangladesh. Perceived economic class, perceived religiosity level and ethnocentric tendency has a significant effect on individuals' spending self-control and frugality behaviour.
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