Factors influencing the attitudes and behavioural intentions to use just walk out technology among Bangkok consumers Online publication date: Mon, 15-Apr-2019
by Rin Chuawatcharin; Nathasit Gerdsri
International Journal of Public Sector Performance Management (IJPSPM), Vol. 5, No. 2, 2019
Abstract: Just walk out technology (JWOT) is one of the latest innovations in the retail business. This is the first empirical study done to predict Thai consumers' attitudes and intentions to use JWOT. Bangkok is not only known for rising urban development but also the market tester for many fast-moving consumer products. The purpose of this study is to find the important factors and explain the relationship between these factors towards the attitude and behavioural intention to use JWOT among consumers in Bangkok, Thailand. Data was collected through an online questionnaire from 400 respondents who reside in Bangkok. The findings show the relationship between the original TAM constructs and one external factor (social norm). However, perceived entertainment value, trust, and technology anxiety are not significant in the prediction of JWOT adoption. Differences in demographic characteristics and shopping habits were found to have effects on the overall technology acceptance.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Public Sector Performance Management (IJPSPM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook