Industry performance gradient indexes and market entrance: an empirical tool for market researchers
by Michael J. Hicks
International Journal of Business Performance Management (IJBPM), Vol. 7, No. 4, 2005

Abstract: This paper examines the Industry Performance Gradient Index as an analytical tool for market researchers, specifically for screening markets for potential entrance. The identification of the Industry Performance Gradient Index as a market entrance tool is examined empirically in the Tennessee banking industry. This highlights the potential benefits of using the Index to identify potential profits from easily obtained data including: incumbent profits, market structure and output sensitivity to price changes in the market. An outline for employing this Index and additional uses for incumbent firms are also suggested.

Online publication date: Wed, 13-Jul-2005

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