The coproduction construct and the decision to coproduce: managerial implications in the service context
by Adesegun Oyedele, Penny M. Simpson
International Journal of Services Sciences (IJSSCI), Vol. 4, No. 1, 2011

Abstract: The purpose of this study is to explicate a comprehensive framework of consumer coproduction behaviour based on the principles of buyer behaviour and consumer behaviour theories. A comprehensive review of the coproduction literature both from inside and outside the marketing discipline was conducted with specific reference to studies relating to the private and the public value aspects of consumer coproduction behaviour. The literature review is combined with relevant aspects of the buyer behaviour and the consumer behaviour theories in developing a comprehensive framework of consumer coproduction behaviour. This study contributes to the literature by: 1) developing a definition of coproduction that recognises two non-firm categories of derived benefit or value from coproduction activities – individual derived value or public derived value; 2) explicating a comprehensive framework of the coproduction decision process.

Online publication date: Sat, 21-Feb-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Sciences (IJSSCI):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com