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International Journal of Islamic Marketing and Branding (IJIMB)

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
A conceptual analysis of halal beef value chain and market potential in NigeriaMusa Gambo Kasuwar Kuka; Balarabe A. JakadaVol.1 No.1113-122Free access
The Islamic roots of modern public relations and corporate social responsibilityMohamed KiratVol.1 No.197-112Free access
Consumer's buying behaviour towards Danish products in PakistanSaqib Hayat; Usman Yousaf; Shaikh Muhammad ZeeshanVol.1 No.181-96Free access
Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to MalaysiaGhazala Khan; Faiza KhanVol.1 No.169-80Free access
SIHAT: an assessment tool for Shariah-compliant hotel operationsMohd Rizal Razalli; Risyawati Mohamed Ismail; Noorulsadiqin Azbiya YaacobVol.1 No.155-68Free access
Conventional and Islamic banking: perspectives from Malaysian Islamic bank managersMichel Rod; Fawaz Baddar ALHussan; Tim BealVol.1 No.136-54Free access
Religiosity and negotiating inter-generational acculturation tensions: the case of French Maghreb Muslim women's consumptionRanam AlkayyaliVol.1 No.116-35Free access
Where do we go from here? A research agenda for Islamic marketing borrowing from social marketingPaul Sergius Koku; Osman JusohVol.1 No.15-15Free access