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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysisPedro Cuesta-Valiño; Natacha López-Hernando; Cristina Loranca-ValleVol.22 No.198-125Free access
Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspectiveSohail Ahmad; Li Liang; Ahmad Iqbal; Irshad Hussain SarkiVol.22 No.172-97Free access
A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firmsKrishanu Bhattacharyya; Bikash Ranjan Debata; Rajeev VermaVol.22 No.151-71Free access
The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplacePrima Andriani; Sahid Susilo NugrohoVol.22 No.133-50Free access
Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising mapsManijeh Bahrainizad; Hamid IzadiVol.22 No.11-32Free access