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International Journal of Internet Marketing and Advertising (IJIMA)

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websitesNam-Hyun UmVol.11 No.164-82Free access
Effects of suspicion on the perception of online referrals: the role of congruity and message sidednessChristoph PützVol.11 No.144-63Free access
Personality or skill: a qualitative study of humorous recruitment advertising campaign on social mediaEeva-Liisa Oikarinen; Jaakko SinisaloVol.11 No.122-43Free access
Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?Iryna Pentina; Oksana Basmanova; Qin SunVol.11 No.11-21Free access