Sample issue


You can read all of these full-text articles free of charge - click Free access


International Journal of Electronic Marketing and Retailing (IJEMR)

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Managing online environment cues: evidence from Generation Y consumersMatea Matic; Katija VojvodicVol.8 No.177-90Free access
Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption contextMohammad Hamdi Al Khasawneh; Rand IrshaidatVol.8 No.158-76Free access
Consumers' attitude toward Facebook advertising Fátima Ferreira; Belem BarbosaVol.8 No.145-57Free access
Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic marketKhurram SharifVol.8 No.121-44Free access
Drivers of online purchase intention on Singles' Day: a study of Chinese consumersXiaqing Zhao; Hooi Lai WanVol.8 No.11-20Free access