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International Journal of Electronic Marketing and Retailing (IJEMR)

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
The usefulness of online reviews in financial servicesMonica D. Guillory; Ritu Lohtia; Naveen DonthuVol.7 No.166-90Free access
Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)Ardalan Sameti; Hamidreza Khalili; Hassan SheybaniVol.7 No.139-65Free access
Whether or not to use a quick response code in the adFüsun F. Gönül; Chun Qiu; Evan ZhouVol.7 No.122-38Free access
Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flowSongpol Kulviwat; Yong Zhang; Jinyan Fan; Lu ZhengVol.7 No.13-21Free access