Forthcoming articles


International Journal of Technology Transfer and Commercialisation


These articles have been peer-reviewed and accepted for publication in IJTTC, but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.


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International Journal of Technology Transfer and Commercialisation (4 papers in press)


Regular Issues


  • International technology transfer and the irruptive processes: an analysis model for the offset policy   Order a copy of this article
    by Myller Augusto Gomes, Joao Kovaleski 
    Abstract: The term "offset" refers to a set of mechanisms inserted in a modality of compensated trade that seeks to insert counterparts in the commercial transaction from the seller to the buyer. In developing countries, such practice is in some cases institutionalized as policies, which represent an outlet in the acquisition of technologies from developed countries. In this context, the international technology transfer occurs in an unstable way in certain populations, with the proposal of modifying work situations and increasing the performance of the organizations to which they are destined. Then, the anthropotechnological analysis can be an adequate field of analysis. The objective of this work is to propose a framework capable of analyzing the anthropotechnological perspective in the workplace, modified by the international technology transfer promoted by the offset policy.
    Keywords: International technology transfer; Anthropotechnology; Offset Policy.

    by Sharda Nandram, Puneet Bindlish 
    Abstract: In this study, the role that an individual entrepreneurs mode of self-regulation plays in the emergence of growth intentions has been examined. The mediated relationship between regulatory modes and growth intentions was tested. A stratified random sample from the client database of an existing bank was used. This resulted in 155 startup entrepreneurs. An online survey for data collection was conducted. Six hypotheses were tested using the Process data analyses approach for testing the mediating role of opportunity register. Our results suggest that the use of an opportunity register mediates the relationship between a promotion mode and growth intentions. A chronic promotion focus directly influences an entrepreneurs growth intentions and also influences growth intentions indirectly, via the use of an opportunity register. The same holds for the relationship between a prevention mode and growth intentions, which is fully mediated by the use of an opportunity register. The findings imply that entrepreneurs with a high promotion or prevention focus more actively evaluate opportunities for their current business activities, or a new start-up, than either those with a low promotion or prevention focus. Those that are driven by security goals and avoiding losses use an opportunity register more often than entrepreneurs with a lower prevention focus. Educators who teach (future) entrepreneurs may want to emphasise the role of an opportunity register in the intention to own a growing business. The evaluation of opportunities is an ongoing process that continues after the business is set up because new opportunities may be used for expanding the company or revising the business model. Educators may also want to emphasise that a prevention focus can be of vital importance to the business. The influence of an entrepreneurs regulatory mode, via an opportunity register, on growth intentions, has not yet been investigated. Our study is a first step in measuring entrepreneurs use of opportunity registers and aims to stimulate future studies to further develop the empirical measurement of the construct.
    Keywords: Entrepreneurship; Regulatory focus; Promotion orientation; Prevention orientation; Opportunity Register; Start ups.

Special Issue on: ICFBE 2018 Knowledge Management and Innovation Strategy in the Family Business the Asia-Pacific Context

  • The Role of Religiosity and Brand Perception in the Brand Preference for Halal Cosmetics: a Case Study of Family-Owned Islamic Cosmetic Business   Order a copy of this article
    by Jhanghiz Syahrivar, Putri Asri Azizah 
    Abstract: Indonesia is a lucrative market for imported cosmetics from around the world. As a consequence, local cosmetics must strive hard to win the competition in the local market by improving their marketing strategies; one of the strategies used is Islamic Branding by which local cosmetics are marketed using Islamic themes to appeal to the majority Muslim community in the country. This research analyzes the factors influencing preferences towards Islamic Branding for cosmetic products in Indonesia. The samples of this research were customers of a local family-owned Islamic cosmetic business. The variables included in this research are Islamic Religiosity, Brand Perception and Brand Preference. This research employed SPSS statistical tool to analyze the data collected from questionnaires spread to 250 Muslim female customers of Halal cosmetics. To test the hypotheses, this research employed Structural Equation Modeling (SEM) through AMOS. The result of this research indicated that Brand Perception was the highest influencer towards the Brand Preference for Halal cosmetics.
    Keywords: Islamic Religiosity; Brand Perception; Brand Preference; Halal Branding; Islamic Branding; Halal Cosmetics.

  • The Effects of Social Media Advertising on Consumer Purchase Intention: A Case Study of Indonesian Family Start-Up Enterprises   Order a copy of this article
    by Anggraeni Permatasari, Felicia Laydi 
    Abstract: Indonesia is a country with one of the highest numbers of social media users. Advertising achieves its greatest impact on individuals interest in shopping when conducted through social media. The purpose of the research reported here is to examine the effects of social media advertising on customer attitudes towards purchase intention. The investigation covered five variables in examining social media advertising including: information, entertainment, economic value, social value and credibility. The authors conducted quantitative research by means of an online survey. Data was collected through the distribution of a questionnaire using a convenience sampling method and subsequently analysed using structural equation modeling in order to test the model and hypotheses. The results show there to be significant influences from entertainment, economic value, social value and credibility on consumer attitudes and also from consumer attitudes on purchase intention.
    Keywords: Social media Advertising; Consumer Attitudes; Purchase Intention,Family Start-Up Enterprises.