International Journal of Markets and Business Systems (5 papers in press)

Regular Issues

• Attributions of QR code-driven perceived flow on customer satisfaction  
  by Wajdy Omran 
  Abstract: Integrating QR codes into customer experiences is crucial for bridging physical and digital realms. Understanding their influence on satisfaction is vital in technology-driven marketing. This study examined the attributes of QR code technology on perceived flow, influencing customer satisfaction. A quantitative methodology was employed, collecting data from 620 Syrian respondents through an experiment involving a DiGiShi promotional poster with a QR code and using SPSS tools such as T-test/regression to examine relationships among the variables. The findings showed a positive significant relationship between the attributes of QR code usefulness, acceptance, feasibility, and perceived flow and the positive influence of perceived flow on customer satisfaction. The study extends technology acceptance theories TAM/UTAUT to digital marketing, highlighting its relevance in QR code interactions. Findings emphasise the design of user-friendly QR codes to enhance satisfaction. Businesses can leverage these insights to optimise digital strategies, ensuring QR codes are functional tools for interaction.
  Keywords: QR code; perceived flow; usefulness; acceptance; feasibility; customer satisfaction.
  DOI: 10.1504/IJMABS.2025.10071790
   
  
• The prevalence of emotionality and spirituality over rationality in knowmads’ career decision making: a qualitative case study on individual knowledge dynamics  
  by Andra Nicoleta Iliescu 
  Abstract: The knowmad concept represents a neologism rooted in the concepts of knowledge, and nomadism. Introduced in the early 21st century, it represents an unique group characterised by adaptability and resilience within global, digital, and technologically advanced markets. Rooted in continual learning and multicultural competencies, knowmads fluidly navigate various professional fields, embodying creativity and innovation amidst uncertainty. This study delves into the decision-making processes of knowmads through a knowledge dynamics perspective, incorporating rational, emotional, and spiritual motivators. Utilising data collected from a focus group and several in-depth interviews with self-identified knowmads, findings highlight the interplay of financial needs, personal development, emotional feedback, and value alignment in their career choices. The research enables the grounded theory technique and points towards the critical role of emotional and spiritual factors alongside rationality in the professional trajectories of knowmads. Despite existing literature and sample size limitations, the study provides insights for future exploration of this evolving workforce phenomenon.
  Keywords: career; decision making; continuous learning; emotionality; global digital markets; grounded theory; knowledge dynamics; knowmads; multicultural literacy; rationality; spirituality.
  DOI: 10.1504/IJMABS.2025.10071708
   
  
• Mapping the impact of sales promotions on consumer perception and behaviour: A bibliometric analysis  
  by Sushma Yadav, Kapil Malhotra 
  Abstract: This review conducts a comprehensive bibliometric analysis to evaluate the impact of sales promotions on consumer perception and behaviour, offering a guide for future research. 321 papers from renowned journals that are indexed in the Scopus database were found through a search. The dataset, spanning from 1980 to 2024, was analysed and visualised using RStudio, Bibliometrix, and VOSviewer software. The findings offer insights into annual publication trends, leading authors, sources, institutions, countries, and research outputs. The results challenge Bradfords Law and Lotkas Law. Additionally, bibliographic coupling analysis provides a conceptual framework for research and highlights potential avenues for further investigation. In conclusion, this study deepens the understanding of consumer behaviour, particularly in response to promotional offers.
  Keywords: sales promotion; perceptions; consumer behaviour; bibliometric analysis; promotional strategies; coupling; R studio; VOS Viewer; Lotka’s Law; Bradford’s Law.
  DOI: 10.1504/IJMABS.2025.10071073
   
  
• The electrification of passenger transport for sustainable mobility: challenges and opportunities from the perspective of key stakeholders  
  by Alma Delia Torres-Rivera, Laura Alma Díaz-Torres 
  Abstract: This study explores the main challenges and opportunities of electrifying public transport in Mexico City from the perspective of key stakeholders. A structured discussion was conducted with public, private, and academic experts. Their responses were analysed thematically and organised into five analytical axes: regulatory-institutional, technological-operational, social, economic-financial, and environmental. The findings highlight the need for a coherent legal framework, robust infrastructure, innovative financing, social inclusion, and integration with renewable energy sources. The study adopts a systemic perspective of electromobility, emphasising that electrification involves not only vehicles but also governance, supply chains, and equity. The analysis contributes practical insights and proposes future research lines on circular economy, battery lifecycle, collaborative governance, and financial sustainability, offering valuable input for urban transport policy and sustainable mobility planning in Latin America.
  Keywords: battery lifecycle management; circular economy in transport; collaborative governance; electric mobility; electrification of public transport; financial sustainability in mobility; gender inclusion in mobility planning; renewable energy integration; stakeholder perspectives; sustainable urban transport.
  DOI: 10.1504/IJMABS.2025.10071300
   
  
• Sustainability disclosures and firm value: evidence from the Ghana Stock Exchange  
  by Joseph Adu Boahen, Nicholas Asare, Frank Antwi, Abukari Salifu Atchulo 
  Abstract: This study examines sustainability disclosures (SD) and its influence on the value of listed firms in Ghana. In this study, we examine SD within the framework of GRI G4 Standard. Data is extracted from audited annual reports of 28 listed firms from 2010 to 2020. The study computes SD (i.e., Environmental, Social and Governance disclosures) scores using metrics in literature whilst firm value is measured by the market and book values of the firms. Findings reveal that listed firms SD is largely driven by governance disclosures. The study also finds that SD does not significantly affect firm value. However, environmental disclosures have a positive effect on the market value of firms. The results highlight SD as a determinant of the value of listed firms. This study contributes to sustainability accounting and firm valuation literature from an emerging market context, where regulatory frameworks and reporting practices are still developing.
  Keywords: sustainability; disclosures; firm value; listed firms; GSE; Ghana Stock Exchange.
  DOI: 10.1504/IJMABS.2025.10071410