International Journal of Markets and Business Systems (6 papers in press)
Providing a general framework about spin-off success factors in complex environments
by Walter Vesperi, Davide Di Fatta, Camilo Andres Toledo Parra
Abstract: Abstract Spin-off organizations are the main vehicle for knowledge transfer from universities and/or High Educational Institutions (HEIs) to the economic system. Spin-off firms are complex phenomenon which requires particular conditions to its creation, survival and development. \r\nIn the last decade, the scientific debate recognized the importance and the role of spin-off organizations, but the main factors and actors that impact on their creation, survival and development are not always clear. This paper aim to fill this gap, shedding light on this black box. In a first step, this research will identify the main success factors for creation of spin-offs. In the second step, the relationship between these variables and the spinoff will be theorized.\r\nThe originality of this investigation lies in offering a systemic framework about main factors of the spin-off in complex environment, providing not only a theoretical contribution but also useful practical implications such as: highlighting the characteristics of the spin-off system, to formulate new policies for the growth of these organizations; to provide concrete information for the development of a research-innovation-enterprise system.
Keywords: Spin-offs; universities; complex environment; success factors; systems.
Enabling actors viable behaviour: Reflections upon the link between viability and complexity within Smart Service System
by Francesco Polese, Luca Carrubbo, Roberto Bruni, Francesco Caputo
Abstract: Over the time an increasing attention has been paid to concept of complexity but a clear definition of their implication and useful guidelines to manage its dynamics seem to be still missing in managerial studies. With the aim to bridge this gap, the paper aims to link the conceptual framework provided by the Systems Thinking (ST) and Service Science (SS). The attention is focused on the role of viability in supporting a better understanding and managing of internal and external complexity with specific reference to the domain of Smart Service Systems (SSS). Building upon a multi-disciplinary conceptual framework, the paper traces some reflections to address decision makers strategies and behaviours in managing SSS with the aim to increase opportunity for survival through a better understanding of logics and dynamics of complexity.
Keywords: Systems Thinking; Service Science; Smart Service Systems; Viability; Complexity.
Market Entry Barriers and Firm Performance: higher-order quadratic interaction effects of capital requirements and firm competence
by Fahri Karakaya, Satyanarayana Parayitam
Abstract: Barriers to entry prevent new market entrants from entering markets while protecting incumbent firms. Previous research indicate that there is relationship between barriers and firm performance. Most of the previous studies are broad and explain barriers and firm performance relationship in generic terms. This research examines the interrelationships of barriers to market entry, capital requirements, business environment, competitive advantage of incumbent firms, and firm competence on firm performance. Interaction effects among barriers to entry on firm performance have not been studied before. The study utilizes the resource based view as a theoretical framework in support of hypotheses. The study supports the higher-order quadratic interaction effects of (1) a strong positive effect of competitive advantage and capital requirements on firm performance, and (2) a moderate negative effect of business environment and capital requirements on firm performance.
Keywords: barriers to entry; market entry; capital requirements; firm competence; competitive advantage; business environment; incumbent firm advantage.
Marketing competition on a new product introduction a structural analysis using systems thinking
by Stefano Armenia, Alessandro Pompei, Vittorio Pupillo, Fabio Nonino
Abstract: Launching a new product on the market is a strategic activity that needs specific investments and a specific organization. There are multiple factors that determine the success of a new product on the market but their direct effects are not often very well observable (marketing for example). With this study, we analyzed the systemic structure underlying the dynamics related to the introduction of a new product on the market. In particular, we built a qualitative model based on the systems thinking methodology of causal-loop diagrams (CLDs), starting from the main structure and assumptions of the well-known Bass model. The model provides a systemic perspective on the interdependencies among various aspects that interact in important organizational areas. The presented causal-loop diagram tries to describe the systems structure which is intrinsic to the introduction and diffusion of a new product on the market, and how ultimately the related dynamics could be managed.
Keywords: Marketing Competition; Systems Thinking; Marketing Strategy; Word-of-Mouth; New Product Diffusion; Customer satisfaction.
Knowledge Management in Cyberphysical Systems: Determining the quality requirements for health systems with the Kano model
by Davide Di Fatta, Vasja Roblek, Gandolfo Dominici
Abstract: This paper focuses on knowledge management in cyberphysical systems (CPS), dealing with the importance and influence of smart technologies for the creation of the smart health systems as a part of the smart home.
This approach considers the reorganization and adaptation of medicine and health systems, building the research framework upon knowledge management 4.0 for health systems.
Customer satisfaction or dissatisfaction was researched using the qualitative methodology of the Kano model. The questionnaire deals with five factors that play a crucial role in the decision to purchase such a system: (1) Software Reliability, (2) Medical Device Interoperability, (3) Security and Privacy, (4) System feedback, (5) and Architecture.
The results show that attractive requirements, such as Architecture and Medical Device Interopera-bility, have high values for Customer Satisfaction and low scores for Customer Dissatisfaction.
Keywords: Knowledge Management; Health systems; Cyber-Physical Systems; Kano model.
From clusters to entrepreneurial universities and vice versa: Ways of developing the local economy (a systemic approach)
by Ineza Gagnidze
This paper describes means of developing the local economy. There are 3000 strong clusters across Europe and the model of the entrepreneurial university is the most successful to date. At different times since 1990, clusters and entrepreneurial universities have become more popular as tools for developing the local economy. As a result, their research continues in separate and independent directions. Attempts to discuss these two tools together are uncommon in the academic literature. In this paper, we will discuss the systemic links between the mutual influence of clusters and entrepreneurial universities.
Keywords: education; entrepreneurial university; academic capitalism; knowledge triangle; triple helix; development of the local economy; cluster; seven innovation gaps of the cluster; system.