Forthcoming articles


International Journal of Islamic Marketing and Branding


These articles have been peer-reviewed and accepted for publication in IJIMB, but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.


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International Journal of Islamic Marketing and Branding (3 papers in press)


Regular Issues


  • Modest, modern and diverse: a review of marketing communication visuals of Islamic fashion brands   Order a copy of this article
    by Muhammad Talha Salam, Nazlida Muhamad, Vai Shiem Leong 
    Abstract: This paper presents a comparative analysis of marketing communication visuals of four Islamic fashion brands. In general, the marketing communication visuals of these Islamic fashion brands were found to display diversity in terms of being modest and modern, use of human models, and positioning as an Islamic brand. Based on the review of selected Islamic fashion brands, the tenor and diversity in their marketing communication visuals was attributed to three influencing factors. These factors included cultural diversity, interpretation of Islamic injunctions and competition in the target market. Based on the tenor of marketing communication visuals and influencing factors, a conceptual framework on Islamic fashion brand was proposed to provide insights into the marketing communications practices of Islamic fashion industry.
    Keywords: Islamic fashion brands; marketing communication visuals; modesty; fashion advertising; veiling.

  • Islamic marketing practice as a panacea to social marketing criticism   Order a copy of this article
    by Mohammad Mominul Islam 
    Abstract: This paper aims to resolve few social marketing criticisms through the teaching of the Holy Quran safeguarding Islamic marketing from future challenges. Secondary data on normative ethics and marketing literature have been put together exploring a qualitative research approach. Social marketing criticisms, for instance, harmful products must be modified with halal and lawful offerings, conventional higher pricing has to be converted into interest (usury) less Islamic pricing, higher profit earning of the channel members must be checked through a justified place, and presenting naked or semi-naked models in marketing promotion as cultural pollution needs to be stopped emphasising products benefits. Thus, Islamic marketers can adhere to the Quranic verses in developing theories resolving the present social marketing challenges.
    Keywords: halal; Islamic marketing; marketing mix; social marketing; marketing criticisms; religion; The Holy Qur’an.

  • Analysis of Islamic Financing and Related Assets: A Study of Islamic Banks of Pakistan   Order a copy of this article
    by Talat Hussain, Muhammad Hussain Qureshi, Mian Sajid Nazir 
    Abstract: The objective of the study is to identify and analyze different modes of financing offered by Islamic banks of Pakistan. For the analysis purpose, the study chosen four full-fledge Islamic banks which are currently operating in Pakistan for the period of 2010 to 2016. Audited annual financial reports of these Islamic banks are used to obtain the data related to different modes of financing each bank is offering to consumers. The findings of the study reported that, in year 2010, Murabaha and Ijarah were the most popular modes of financing for all sample banks, which become gradually less popular among Islamic banks of Pakistan as modes of financing and diminishing Musharakah financing is replacing Murabaha and Ijarah financing over the study period of 2010 to 2016. The study provides evidence that equity-based financing, which is the essence of Islamic banking, is strengthening its roots in Islamic banking industry of Pakistan. The study provides policy implications for regulators, especially for product development departments at different Islamic banks, for designing and pricing Islamic financial products. There is a need of innovativeness in developing the variants of popular modes of financing in order to remain viable in the industry.
    Keywords: Islamic Banks; Financial Instruments; Financing; Pakistan.