Forthcoming articles


International Journal of Islamic Marketing and Branding


These articles have been peer-reviewed and accepted for publication in IJIMB, but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.


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International Journal of Islamic Marketing and Branding (6 papers in press)


Regular Issues


  • Towards A Theory On The place of Goods and Services in Islamic Marketing   Order a copy of this article
    by Zakaria Boulanouar, Bronwyn Wood 
    Abstract: This paper seeks to advance Marketing Theory by introducing two consumption models, developed from the Islamic teaching, to contribute to the theory base of the new field of Islamic Marketing. The paper uses the universally accepted Islamic book of guidance, The Quran, to construct and explain the role goods and services can occupy in the lives of all consumers. Given the increasing interest in the field of Islamic Marketing, and in the Muslims as a consuming segment, this paper also outlines implications for consumers and for businesses, most especially in terms of promotional appeals and positioning in communication offerings.
    Keywords: Islamic Marketing; Marketing Theory; Consumption; Promotion of Goods and Services; Place/Position/Roles of Goods and Services.

    by MUSA GAMBO K.K. 
    Abstract: Mosque is a place for Muslims worship. During the time of the Prophet (peace and blessings of Allah be upon him) and the four rightly Guided Caliphs, mosques were used as the main places for political and administrative base. Thus far, to strengthen the mosque institution, effective leadership and management practices are required. Two main bodies are often involved in mosque management namely; mosque organization committee and mosque officers. The former plans and executes all activities in the mosque while the latter are appointed by the Mosque Council or Board to oversee routine mosque operations. To this end, this paper seeks to examine the leadership and management activities of Alfurqan Mosque situated at Alu Avenue, Kano Metropolis, Kano State, Nigeria. This is motivated out of the concern from many quarters about the methodology of managing Mosques especially by some Imams and other Mosque leaders in Nigeria and the effect of such practice on the Muslim congregations. Qualitative design is employed for the study through interview with key officers of the mosque who are selected using purposive sampling. The paper adopts descriptive analysis using thematic approach. Findings from the study revealed that Al-Furqan mosque is well managed under good structure, staffing and skills necessary for effective management. Consequently, it is recommended that Muslims in Kano should consider mosque as an institution for socio-economic development and should be utilized as such with proper leadership and management. To this end, mosques in Kano should emulate the management structure of Al-Furqan by using it as a case study for proper mosques management and leadership in Kano.
    Keywords: Mosque; Leadership; Mosque Management; Mosque Activities; Alfurqan Mosque.

  • Traditional Cultural Values Versus Religiosity: Saudi Female Purchase Intention of Turkish Islamic Fashion   Order a copy of this article
    by Tagreed Abalkhail 
    Abstract: The purpose of this study was to examine Saudi female attitude and purchase intention toward Turkish Islamic fashion from both the cultural and religious perspectives. A total of 204 women were surveyed. Data was collected in the capital city of Saudi Arabia and assessed using a structural equation model. The findings revealed that the attitude toward Turkish Islamic fashion is slightly positive while the purchase intention is almost neutral. The results also exhibited the positive impact of religiosity and traditional cultural values upon attitude toward Turkish Islamic fashion. Likewise, attitude toward Turkish Islamic fashion and traditional cultural values had significant positive impacts on purchase intention.
    Keywords: Traditional cultural values; Religiosity; Turkish Islamic Fashion; attitude and purchase intention.

  • A Collection of Islamic Advertising Principles: Revisited and Detailed   Order a copy of this article
    by Ali Shafiq 
    Abstract: This paper provides a detailed exposition of the principles of Islamic advertising, as found in the writings by religious and academic scholars and extracted from relevant verses of the Holy Quran. This paper is theoretical in nature and uses content analysis for the findings. The principles detailed here open newer and wider avenues for research in the area of Islamic marketing/advertising and will help in furthering the nascent concept of Islamic advertising. Islamic advertising concept stands contrary to the contemporary practices. As such this paper has great implications in terms of application of Islamic advertising to real-world practices too. With a growing concern for business ethics, the concept of Islamic advertising will not only eradicate the ill-effects of contemporary advertising, but will also provide sound evidence for revising advertising policies
    Keywords: Islamic advertising; Islamic marketing; un/ethical advertising; criticism on advertising; ethical marketing.

    by Emy Ezura A Jalil 
    Abstract: Halal awareness is becoming increasingly important to Muslims communities around the world, as Muslims form the majority of consumers of Halal related products and services. However, due to the stringent protocols and modules to be followed by halal food producers about cleanliness and hygiene, Halal food products are increasingly gaining acceptance by non-Muslims alike. Stringent protocols and modules are applied throughout the Halal food supply chain, from sourcing to production and distribution. When the manufacturer puts a halal logo on a product, it is a validation of a products Halal compliance. This study looks at the traceability and accessibility of halal product information, both of which are significant in achieving halal sustainability. Data for the study was collected via a questionnaire targeted to Muslim and non-Muslim consumers of halal food products. Correlation and regression analyses were used in this study to address the existence of a relationship between the traceability and accessibility on the enhancement of Halal sustainability.
    Keywords: Halal food products; Halal sustainability; traceability; accessibility.

Special Issue on: 16th International Conference of ATM Islamic Marketing in Africa

  • Tunisian customers motivation to choose between Islamic and conventional banks   Order a copy of this article
    by Nihel ZIADI, Kaouther BEJI 
    Abstract: This paper aims at identifying the added values of Islamic banking. The obtained results statistically retain all of our research hypotheses. Thus, compliance with the rules of Islamic ethics, shariaa, comes as the most attractive value perceived by Tunisian customers.
    Keywords: Islamic banks; conventional banks; added value; Islamic ethics; "shariaa" laws.