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International Journal of Indian Culture and Business Management

 

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International Journal of Indian Culture and Business Management (35 papers in press)

 

Regular Issues

 

  • Inferring causal relations among key change management variables : A structural equation modelling approach   Order a copy of this article
    by Shalini Talwar, Reena Mehta 
    Abstract: The study measures a causal model establishing relationship among five variables, namely, leadership, communication, culture, training and motivation that impact the efficacy of the change management programme in any organization. In the proposed model, leadership is hypothesized as the independent, motivation as the dependent and communication, culture and training as the mediating variables. Structural equation modelling approach is used to test the model. The study contributes to the change management literature in two main ways. The first is the formulation of a causal model among the variables that have been hitherto studied in isolation, albeit extensively, and the second is researching the impact of these variables, studied mostly for the developed western countries, in the context of an emerging economy like India. The results indicate that leadership has both, a direct positive impact on motivation as well as an indirect impact through communication, culture and training. Further, this impact is moderated by the effect of gender and sector of employment.
    Keywords: leadership; communication; culture; training; motivation; change management ;structural equation modelling; AMOS; mediation; multigroup; direct effect; indirect effect; path analysis; exploratory factor analysis; model fit indices.

  • Why do Leadership Development Efforts Fail in Organizations in India and What can be done about it?   Order a copy of this article
    by Abinash Panda 
    Abstract: Despite the access to significant insights and understanding on leadership and leadership development in the world of scholarships and availability of resources for grooming leaders, organisations in India still experience the brunt of leadership deficit (Panda, 2017; Hou, 2010; Shyamsunder et al., 2011). Why do leadership development efforts of organizations fail in grooming leaders? The author in this paper argues that Indian employees, due to the primary socialization process in most Indian families lacks psychological readiness for taking advantage of developmental opportunities. Business organizations, both domestic and multinationals, either do not pay attention to it or take it for granted. Hence, the time and money spent on leadership development interventions, programs and activities has little impact. The author delves into (a) the need for psychological readiness to become a leader, (b) how and why employees in India lack psychological readiness and (c) what business organizations in India should do about it. While doing so, the authors covers the process of becoming a leader, and challenges of leadership development in business organizations in India. The author in this paper has proposed PEAR framework of Leadership Development.
    Keywords: Leadership Development; Psychological Readiness; PEAR Framework of Leadership Development; India; Effective leadership in India.

  • Make in India A great path forward for operational excellence and cost reduction opportunities for Electronics Industry   Order a copy of this article
    by Madhukar Patil, Suresh Marappan 
    Abstract: The Indian Electronics Industry is growing according to increase in demand for electronic products in local as well as overseas market. Based on the analysis of reviews, India has been best choice of Chip design Industries to set up their offshore design centers. Many top companies from semiconductor sector has their design houses located in India, but have manufacturing centers at different places in world except India. Moreover silicon validation boards & solutions are preferred to be manufactured either in China, Taiwan, Malaysia & some other developing countries. Rising manufacturing costs in China lead India as alternate destination. Currently design centers from India support both chip design and validation activities for products delivered across the world. In addition to that most of the semiconductor industries and other electronics device Original equipment manufacturers are developing new solutions to enter the online market.Due to recent Indian governments Make in India initiatives to boost local manufacturing of semiconductor components/devices, few Industry players have come up with their own plans to invest in semiconductor manufacturing units in India. In the study we attempt to establish a new engagement model to enable new electronics manufacturing services (EMS) partner in India. The objective is to showthat if we manufacture silicon validation platforms / solutions locally in India, the schedule as well as cost can be brought down drastically. Moreover engaging local EMS partner starting from the design phase of product reduces the overall cost, improves execution speed and brings agility to the system.
    Keywords: Indian electronics industry; Internet of things (IoT); Chip design industries; electronics manufacturing services (EMS); Make in India.

  • Media Effect on Individuals in Cultural Transformation of Shekhawati Region: A Case Study   Order a copy of this article
    by Anuradha Mishra 
    Abstract: It is seen that media access influences the opinion formation of an individual, affecting their decision making ability in bringing an attitudinal change leading to a social transformation. In India the technologically driven media has reached rural parts of the country and seems to be greatly influencing the indigenous culture of Lachhmangarh village of Shekhawati region; Rajasthan. To understand the extent of cultural transformation, various factors of culture i.e. food, lifestyle, art and architecture, costume, music, dance, language and festivals are studied. The study attempts to identify the penetration of media and subsequent positive and negative influence on cultural transformation. It also attempts to analyse efforts undertaken by media and government to preserve the culture. The researcher conducted ethnographic study validating it through method triangulation. 200 respondents filled questionnaires formed the quantitative data while qualitative data was collected through observation method, in-depth interviews and focused group discussion with 50 respondents each.
    Keywords: Media; Cultural Transformation; Individuals and Media Effects; Food; Lifestyle; Art and Architecture; Costume; Music; Dance; Language and Festivals.

  • Trusting Supplier from Different Culture: An Empirical Study of Indian Customers   Order a copy of this article
    by Neeru Sharma 
    Abstract: The purpose of this paper is to investigate if, how and to what extent Indian customer firms trust varies according to where their supplier is based-Europe, North America or Australasia. Further, the paper investigates how trust varies in new and ongoing international trading relationships. A two component trust measure was conceptualised and assessed using confirmatory factor analysis. Test of analysis of variance was used to examine whether trust is different in culturally diverse supplier relationships. Structural path modelling was used to examine links of the two components of trust to relationship commitment \r\nand cooperativeness. The analyses reveals that the Indian partners trust manifests consistently across culturally diverse business relationships. However, the role of trust varies by the age of the business relationship. This paper not only extends the domain of trust in international contexts, but is also an important step to broadening our understanding of business-to-business relationships across cultural borders. \r\n
    Keywords: Business relationships; trust; culturally diverse B2B relationships; Indian firms’ cross border trading relationships.

  • Accounting Conservatism and Corporate Governance: Evidence from Indian Banking Sector   Order a copy of this article
    by Sushma Vishnani, Meena Bhatia 
    Abstract: This study examines the relationship between accounting conservatism and corporate governance in the Indian Banking sector. Trust in banking system of a country requires presence of efficient corporate governance mechanisms. Conservative accounting practices supplement corporate governance effectiveness as they are supposed to curtail opportunistic behavior of managers, counters agency problems and promotes efficient contracting mechanisms. This study hypothesized that better governed banks shall be more conservative than the others. For the purpose of this study Basu (1997) Model is used for measuring conservatism and Sarkar (2012) rankings as corporate governance measure. The results of this study confirm that better governed banks follow more conservative accounting practices.
    Keywords: accounting conservatism; banking; corporate governance; asymmetry; India.

  • A PATH FROM CULTURAL VALUES TO MOBILE TRAVEL APP USE   Order a copy of this article
    by Naman Sreen, Pradip Sadarangani, Giridhar Vishlavath 
    Abstract: Wireless technologies have emerged as a cheaper alternative over traditional channels for travel and tourism. This research investigates the impact of cultural features on technology adoption for travel. The context is the adoption of technology, among Indian consumers, through the extension of the technology acceptance model (TAM). The research links Hofstede's 'cultural dimensions' of 'collectivism' and 'long-term orientation (LTO)' and 'personal innovativeness' from Rogers' conceptualisation of 'diffusion of innovation' to determine mobile travel app intention. This research also examines the role of an individual's 'privacy concerns' on the choice for mobile travel apps. The study finds that collectivism and LTO are insignificantly related to the two predictors [perceived usefulness (PU) and perceived ease of use (PEOU)] of mobile travel app intention in TAM whereas PI is significantly related to both predictors of mobile travel app intention. In conclusion, it is shown that the privacy concern issues related to mobile travel apps may not impact mobile travel app intention if an app is perceived as useful and easy to use. The study creates a path from cultural features to technology adoption and provides insights for an emerging market scenario.
    Keywords: Perceived Usefulness (PU); Perceived Ease of Use (PEOU); Collectivism; Long-term orientation (LTO); Personal Innovativeness (PI); Privacy Concern (PC); Technology Acceptance Model (TAM).
    DOI: 10.1504/IJICBM.2019.10015965
     
  • Short run and long-run dynamic linkages between Indian and U.S. stock market   Order a copy of this article
    by SHILPA GOYAL, ANAND BANSAL 
    Abstract: Abstract: The integration of international financial markets is a widely researched topic which has drawn the focus of researchers worldwide. The purpose of the paper is to investigate the co-movement between Indian and U.S stock markets using closing daily values of Dow Jones Industrial Average and the S&P 500 index for the U.S and the BSE SENSEX and CNX NIFTY for the Indian markets. The interlinkage was investigated using the Johansens co-integration test, Granger causality test, VAR model and Variance Decomposition Analysis after conducting the unit root test. The outcome of Johansens co-integration test indicates that no long-run equilibrium relationship exists between the Indian and U.S stock markets. Further, unidirectional causality runs from the US to India hence the returns of the U.S market influenced the Indian market returns but vice versa doesnt hold true. The results have implications for investors who can get the benefits from portfolio diversification in the short and long run in the U.S market.
    Keywords: ADF; Unit Root; Co-integration; Granger Causality; Indices; Diversification.

  • THE STUDY OF BRAND EXTENSION AMONG GENERATION Y IN INDIAN MARKET   Order a copy of this article
    by RICHA JOSHI, RAJAN YADAV 
    Abstract: Brand extensions are viewed as a strategy to expand the portfolio of a company and also for taking the advantage of an established name in the market. The study is aimed at understanding the variables which effect brand extensions. The study has proposed a framework for understanding brand extension and the impact of various variables on brand extension. The framework for the study is empirically tested with the help of Structural Equation Modelling (SEM). Survey of 234 customers is done by using brand Coca-Cola as a stimulus, and its brand extension Coca-Cola zero which is a zero sugar variant. The study is based on generation Y customers in Indian market. It has identified that the effect of Perceived Risk, Consumer Innovativeness, Parent Brand Reputation and Perceived Quality on Brand Extension was positive and significant.
    Keywords: Brand Extension; Coca-Cola; Consumer Innovativeness; Generation Y; Parent Brand; Perceived Risk; Perceived Quality.

  • Communicative competence and subjective well-being: The mediating role of organization-based self-esteem   Order a copy of this article
    by Payal Mehra, Anubhav Mishra 
    Abstract: While existing research has identified the psychological advantages of interpersonal competence in various contexts, less attention has been given to address the underlying mechanism(s), especially in a workplace environment. This study examines the mediation effects of organization based self-esteem in the relationship between communicative competence and subjective well-being. The results suggest that communicative competence has a positive association with well-being and this link is mediated by self-esteem. Also, the moderating roles of demographic factors such as family structure, place of stay in childhood, family environment, and designation have been examined in this study. Our findings indicate that competent communicators having high organization based self-esteem (vs. low self-esteem) report higher well-being. Therefore, we recommend that organizations should focus on and cater to both the communicative competence as well as the self-esteem needs of employees.
    Keywords: Communicative competence; organization-based self-esteem; subjective well-being; family environment; designation; job experience; PLS-SEM; SmartPLS.

  • Business Networks in an Auto-Component Cluster of India: A Study of Gurgoan Auto-Component Cluster   Order a copy of this article
    by Dinesh Rawat, Raj K. Mittal, Vijita S. Aggarwal 
    Abstract: The purpose of this paper is to find out the different types of business networks formed by firms with the stakeholders present in a cluster, i.e. how firms in a cluster interact with the cluster stakeholders? This study uses an exploratory research design which is carried out in two stages, first stage involves use of primary data which was collected through semi-structured personal face-to-face interview mode and second stage involves survey research method where data was collected through survey questionnaire. The study has identified four types of business networks between a firm and its buyers, only one type of business network with the suppliers and educational institutes respectively, and lastly two types of business networks with government agencies. However with respect to business networks with other stakeholders like research institutes and competitors, the study shows that the interaction between a firm and these stakeholders remains largely unfilled.
    Keywords: Auto-component cluster; Business networks; Clusters; Cluster stakeholders.
    DOI: 10.1504/IJICBM.2019.10016669
     
  • Acquisition Motivated IPOs: The Indian Evidence   Order a copy of this article
    by Ajay Garg, Sonia Garg 
    Abstract: This paper attempts to study the takeover activities of newly public (IPO) Indian firms using a two-pronged approach. Firstly, it investigates the role of an IPO firm in the post IPO M&A market as a target and/or as a bidder. Secondly, it examines the acquisition activity of IPO firms around the IPO period. The results of this study point out that Indian IPO firms have a higher propensity to enter the post IPO M&A market as acquirers rather than targets. Further results indicate that the number of acquisitions made by IPO firms increase dramatically in the post IPO period across industries.
    Keywords: IPOs; M&A; India.
    DOI: 10.1504/IJICBM.2019.10016670
     
  • The emergence of academic ghost writers from India in the international contract cheating industry   Order a copy of this article
    by Thomas Lancaster 
    Abstract: The modern contract cheating industry allows students and ghost writers to connect to each other over the internet, often using through an essay mill, agency website or other third party service. Contract cheating sees students undertaking the ethically questionable practice of trying to gain academic credit using original work that they have covertly used a third party to produce. The contract cheating industry is international by nature, but little is known about the ghost writers circumventing academic integrity processes by supplying academic work to students. This paper analyses and profiles the ghost writers offering contract cheating services from India. This is based on data openly available on a freelancing website that operates like an essay mill, including information on the projects ghost writers have completed and the marketing techniques these writers use. It is hoped that understanding the ghost writers will aid instructors in taking preventative measures against contract cheating.
    Keywords: contract cheating; academic integrity; academic misconduct; plagiarism; freelancing; contracting; outsourcing; essay mills; ghost writing; India.
    DOI: 10.1504/IJICBM.2019.10016671
     
  • Corporate Social Responsibility- A Case Study of The Satya Bharti School Program   Order a copy of this article
    by Saurabh Mittal, Shalini Aggarwal 
    Abstract: Providing quality education to its citizens is one of the major goals for any nation. India, with a large population without access to the basic school education has taken numerous steps like 'Sarv Shiksha Abhiyan', 'Beti Padhao Beti Bachao' and corporate has also taken various initiatives under their CSR budgets. The Satya Bharti School Program by Bharti Foundation was launched in the year 2006, to the benefit of poor children and providing them quality education for free. This program aims to transform students into confident educated citizens and add to the country's growth and dignity. The uniqueness of this program lies in partnerships with other companies and people to get involved in the mission of long lasting sustainable impact in education. This case study emphasises on the various unique strategies to implement this education program on large scale, successfully dealing with the challenges and making it a well appreciated program.
    Keywords: Corporate Social Responsibility; CSR; Quality Education; Satya Bharti Schools; Sustainable Impact; CSR Strategy; Educating Underprivileged Children; Bharti Foundation.
    DOI: 10.1504/IJICBM.2019.10016673
     
  • The Cauliflower Dilemma !   Order a copy of this article
    by Gaurav Gupta, Vikas Kumar, Mandakini Paruthi, Priyam Mendiratta 
    Abstract: Present case shows the plight of small farmers during demonetisation drive in India. This unprecedented move by the Government of India has led the entire economy in a state of sudden shock and small farmers found themselves, very much helpless and confused. The case visits the production cycle of cauliflower from the perspective of a small farmer and traverses the complete journey of money borrowing for different phases of agricultural production. Options available to the farmers have been described with a comparative perspective. Both the formal and informal aspects of agricultural business have been presented in a typical Indian scenario with relevant stakeholders. The case presents a very practical perspective of small farmers in India, hence ideal for understanding this most significant activity of Indian activity.
    Keywords: Demonetization; Vegetable Production; Agricultural Loan; Pradhan Mantri Jan DhanYojna.
    DOI: 10.1504/IJICBM.2019.10016707
     
  • Antecedents of Brand Consciousness in Youth for Denim Jeans: Evidences from the Largest Young Consumer Base in the world   Order a copy of this article
    by Arvind Kumar 
    Abstract: Consumers nowadays start recognising the brands at a very young age, in fact, at the very initial years of their teen ages. Moreover, they are mostly done with the establishment of their brand preferences by the time they are in between 15 to 25 years. So, if a brand wants to be successful in the long-run, it is the youth where it should put some serious efforts at. Doing so becomes more obvious in those products categories which youth is presently the buyers of and will continue to buy them throughout their life. Present study evaluates the brand perceptions of youth from India in one of such product categories. Particularly, it studies their brand consciousness and checks if there is any sort of influence of quality consciousness and self-consciousness on their brand consciousness. Besides it, it also attempts to verify the influence of product involvement on their brand consciousness.
    Keywords: Youth; brand consciousness; brand loyalty; self consciousness; purchase decision involvement (PDI).
    DOI: 10.1504/IJICBM.2019.10016709
     
  • Examining the Attitude of Women towards Beauty Salons in Tier II cities in India   Order a copy of this article
    by Ratna Paluri, Saloni Mehra 
    Abstract: While there is a growing demand for beauty care services in India, little research is reported on what consumers look for in such services. This paper aims at identifying factors that affect the attitude of women towards beauty care services such as beauty salons. Based on the factors identified, the market is segmented and the characteristics of the women in each of these segments are presented. Principal component analysis was used to identify factors. These factors were then used to conduct a cluster analysis. Six factors were identified, which were then used to identify three clusters of consumers. Analysis of variance for the factors showed the characteristics of respondents in three groups were distinct. Implications and limitations for further research are discussed towards the end.
    Keywords: consumer attitudes; beauty salons; cluster analysis; factors; segmentation; India.

  • Indian Culture, Lunar Phases and Stock Market Returns   Order a copy of this article
    by KASILINGAM LINGARAJA, JUSTIN PAUL, MURUGESAN SELVAM 
    Abstract: Return from the Indian stock market has been very attractive for investors from around the world during the last decade. Taking into account the importance of this emerging market, we examine the relation between lunar phases (Full Moon and New Moon Days) and the stock market returns from India, linking with Indian culture. Moon has a natural power which plays a significant role in phenomena of nature and also on human behavior and stock market returns. The main purpose of the study is to examine the lunar effect on the Stock Markets and to test the normality and volatility of daily returns. Five major sectorial indices from the National Stock Exchange (NSE) were selected to investigate the relation between lunar phases and the stock market returns. Statistical tools like Descriptive Statistics, GARCH (1, 1) Model and Granger Causality were used to test the hypothesis and fulfill the objectives of this study. The results imply that the moon cycle affects individual mood & thinking process and leads to stock market volatility. The findings of this study would help the investors to formulate investment strategies to earn expected returns in the market.
    Keywords: Lunar Phases; Moon Cycles; Stock Market; Descriptive Statistics; GARCH Model and Granger Causality.

  • Capital Budgeting Practices: A Survey in the Selected Indian Manufacturing Firms   Order a copy of this article
    by Saurabh Chadha, Satyendra Kumar Sharma 
    Abstract: The purpose of this study is to investigate the capital budgeting practices prevalent in the selected Indian manufacturing firms. The study also determines the factors which sample firms consider for the ascertainment of their cost of capital. Further, the study throws a light on some of the issues which led to the ignorance of scientific evaluation techniques of project appraisal. The study was conducted with the help of survey method. The findings of the survey show that payback period method and NPV method are the two most popular techniques of capital budgeting in the Indian manufacturing sector. Although, the overall weightage of the non-discounting technique is more when compared to the discounting methods. It was also found that WACC is the most used method to determine the cost of capital in the sample firms. Thus, this study provides a useful insight of capital budgeting practices of Indian manufacturing firms. The study will be helpful for investors who are looking to invest in Indian manufacturing sector under the Make in India program and it is the first study of its kind which covers the ignorance aspect of the capital budgeting techniques.
    Keywords: Capital Budgeting; NPV; DCF; Financial Management; Capital Expenditure; Survey Method.
    DOI: 10.1504/IJICBM.2019.10016982
     
  • The Mechanism and Influence of Herding Effect in Investment Decision Making: Case of Enculturated actors   Order a copy of this article
    by Rajdeep Raut, Manish Kumar 
    Abstract: This paper attempts to broaden the standard financial discourse by bringing insights into human behaviour not just from psychology, but also from social anthropology. This study investigates the mechanism and influence of the herding effect in the investment decision making of individual investors. This study explores how individuals process information of social opinion in their decision making either by ignoring their own information (rational herding) or without ignoring it (irrational herding) and deviate from the realm of rational agents. For the purpose of investigation, a mixed survey approach was adopted. Data obtained from the respondents were analysed using SPSS statistical package 21.0. Results show that both rational and irrational herding were significantly differentiated by individual investors in their decision-making process on the ground of gender, age groups and investment experience, however marital status of respondents was not found significant to mark the herding effect in their decision making.
    Keywords: Social Anthropology; Herding; Security Market; Decision Making.

  • Workplace Impression Management through pleonastic English words/phrases in email communication? Evidence from India   Order a copy of this article
    by Deepa Sethi 
    Abstract: The purpose of this paper is to examine how Indians manage impressions at the workplace through pleonastic English words/phrases in e-mail communication. A pilot study was conducted to identify the major courteous words frequently used in e-mails. It was carried out through focused interviews with 20 participants. Information obtained in qualitative research was summarised and subsequently used in creation of the questionnaire for the quantitative research purposes. The quantitative research included data collected from questionnaires distributed amongst 501 participants. This study establishes that usage of pleonastic English words/phrases in e-mail by the Indians is a crucial element of managing impressions. Demographics like: gender, type of organisation, age group also affect the usage of pleonastic English words/phrases. Pleonasm is an important rhetoric device, and e-mail is a vital part of written communication, yet few studies have examined the use of pleonasm in e-mails. While people might seem very task-oriented in their communication, this study shows that their everyday e-mail-writing practices play an important role in the process of leaving imprints on the receiver and also maintaining relationships by forming the right impressions.
    Keywords: English; pleonastic; email; impression management.
    DOI: 10.1504/IJICBM.2019.10017559
     
  • Consumer’s Risk Relieving Strategy towards Branded Food Outbreak: The case of Maggie Noodles in India   Order a copy of this article
    by Moovendhan V. Vellasamy, Satish Kumar, Mayank Kothari 
    Abstract: This research aimed at various risk relieving strategies adopted by consumers of Maggie 2 Minute noodles in the post food scare reported in the recent past in India. Despite being a speculation of the major scare over the alarming level of MSG and lead in Maggie's 2 Minute noodles, the product is continuously patronised by the consumer. The survey-based research using structural equation modelling (SEM) technique was employed to test the significance of seven risk relieving strategies identified from the literature. The research finds that the consumers are still purchasing Maggie 2 Minute noodles due to the high brand image associated with the product which is followed by product quality. The price was found to be the least risk relievers among the consumers.
    Keywords: Consumer Risk Reliving strategy; Branded Food Scare; Consumer Perceived Risk; Maggie Noodle’s Food Outbreak.
    DOI: 10.1504/IJICBM.2019.10017776
     
  • Using Transcendental Phenomenology to Explore the Social Jugaads of Transacting Money Post Demonetization in India   Order a copy of this article
    by Shaili Singh, Abhishek Sharma, Shirsendu Nandi 
    Abstract: The present study investigates the post effects of demonetisation that occurred in India on November 8, 2016, through the first-person point of view experience. The paper analyses individual and collective construction of social jugaad or innovative solutions that local people adopted for depositing and withdrawing the money alone or with the help of others. The region of study is a small tier-2 city of Rohtak, in the state of Haryana, which is in the proximity of the national capital region of the country. The study applies transcendental phenomenology to capture the essence of individual experiences and assess the universal meanings of the phenomenon. This research could be useful in understanding the possible ways in which people would react to such a step of the government and provides information for policymaking, aimed at addressing currency disposal behaviours.
    Keywords: Demonetization; social jugaad; transcendental phenomenology; social policy.
    DOI: 10.1504/IJICBM.2019.10017785
     
  • The Multiple Mediating Role of Brand Commitment and Brand Loyalty between Brand Identification and Brand Citizenship Behaviour: Evidence from IT companies in Bangalore   Order a copy of this article
    by Githa Heggde, Gayatri Sasi Thampi 
    Abstract: Purpose - The purpose of this paper is to determine and test the relationship between the variables of brand supporting behavior in internal branding, among employees and to ascertain whether brand commitment and brand loyalty act as multiple mediators between brand identification and brand citizenship behavior. It empirically assesses the relationship between the various brand attitudes. Design/Methodology/Approach -The study employed quantitative research approach using a descriptive research design and survey as the research method or strategy. 400 employees from the top ten IT companies in Bangalore, were the respondents. Findings - It proved statistically that there is parallel mediator effect between brand identification and brand citizenship behavior. It empirically shows the relationship between brand identification and brand citizenship behavior as well as the multiple mediational effects of brand commitment and brand loyalty. Practical implications - The implication of this study is that the management can make use of brand identification to directly shape the behavioural attitude of employee branding, which is the employees brand citizenship behavior. Employee brand attitudes, the constituents of internal branding, are of utmost importance to an organization. This paper explores the perspectives on the four main brand attitudes (brand identification, brand commitment, brand loyalty and brand citizenship behavior) which bring about internal branding.
    Keywords: Internal Branding; brand identification; brand commitment; brand loyalty; brand citizenship behavior.

  • The Case of Discovering Price of Eucalyptus Pulpwood in a South Indian State   Order a copy of this article
    by Sharadindu Pandey, Sandeep Tambe 
    Abstract: The case is about the dilemma faced by the top management of Telangana State Forest Development Corporation Ltd. (TSFDCL), a Telangana province of India owned public sector unit in pricing their public good. The provincial Industries Department had allotted the Eucalyptus pulpwood to a paper company, to revive this sick unit and asked TSFDCL to fix the price Hence, the main purpose of this case is to discover the base price of the public good, i.e., Eucalyptus pulpwood, by triangulating various approaches of pricing Auction is a widely used pricing method especially in the natural resource sector The selling environment of high volume public goods is fraught with risk as buyers are few and they tend to make cartels or settlements to affect the auction prices In addition, elements of political economy also influence the transparency of pricing Some of the high profile cases assessed by the national auditor.
    Keywords: Natural resource pricing; statutory pricing; auction; state forest development corporation.
    DOI: 10.1504/IJICBM.2019.10018053
     
  • Delineating problems faced by artisans of Rajasthan: a case of emic-etic-emic analysis of the customer perspective   Order a copy of this article
    by Preetika Garg, Amita Walia 
    Abstract: We explore the challenges of the handicraft industry by delineating the difficulties faced by the artisans involved in handicraft sector through urban haats. Data was collected from 500 customers visiting various haats known as prime spots for ethnic handicrafts in the urban city of New Delhi, India. The study attempts to understand Indian handicrafts from an ethnic and urban perspective. We present the work by combining emic and etic research approaches. It was found hands-on labour work, lack of skill; licensing and other regulations along with the standard supply chain have a significant effect on decisions associated with participation in haats. We recommend identifying talent from the grassroots level and preserving local arts and culture by promoting the same at the global level. Vocational training, financial support, education, industry-wide encouragement, and authentic distribution channels are some proposed ways to meet the potential of the said sector.
    Keywords: emic; etic; handicrafts; artisans; consumer; urban haats; hands-on labour work; lack of skill; licensing; Rajasthan.
    DOI: 10.1504/IJICBM.2018.10014527
     
  • Value relevance of accounting information: comparative study of Indian public and private sector banks   Order a copy of this article
    by Meena Bhatia, Mwila J. Mulenga 
    Abstract: The present study is taken up with an objective of finding out difference if any in the value relevance of earnings per share and book value per share between private and public sector banks listed on Bombay Stock Exchange, India. Using a valuation model provided by Ohlson (1995), the study uses data for a period of 15 years from 2002 to 2016. Findings of our study show that: 1) earnings per share (EPS) and book value per share (BVPS) jointly and individually are positively and significantly related with market share price of public sector banks, private sector banks, and all banks; 2) The incremental information content of BVPS is greater than that of EPS in public sector banks. While in private sector banks, EPS add more to the overall explanatory power of the model than BVPS; 3) The common explanatory power of EPS and BVPS is greater in public sector banks, which is 49.8%; 4) Overall findings reported that accounting information in public sector banks is more relevant than that of private sector banks.
    Keywords: value relevance; earnings per share; EPS; book value per share; BVPS; accounting information; share price; India; banking sector.
    DOI: 10.1504/IJICBM.2019.10017827
     
  • Definition schema for redefining leadership: an integrative approach   Order a copy of this article
    by Puneet K. Bindlish, Sharda S. Nandram, Rajen K. Gupta 
    Abstract: This paper attempts to provide an integrative definition schema suitable for redefining various definitions of leadership and building theories on leadership by following glocal fundamental research (GFR) approach which focuses both on an integrative and a holistic understanding of leadership. 'GLocal' research here refers to research that is culturally embedded in the local reality while at the same time integrative globally. An integrative view requires a broad approach including both indigenous (local) and contemporary (global) views of leadership, while a holistic approach requires the incorporation of the knower, the knowable process and knowledge of leadership from all possible perspectives and purposes. The integrative definition schema is applicable as a theoretical framework for a broader range of organisations aiming to incorporate all relevant views and the purposes of all relevant stakeholders thereby enhancing the feelings of intrapersonal and interpersonal harmony having connectedness with a higher being or feelings of transcendence.
    Keywords: leadership; schema; definition; integrative; GLocal fundamental research.
    DOI: 10.1504/IJICBM.2019.10017826
     
  • Modelling the causal relationship between justice and citizenship behaviours: an Indian perspective   Order a copy of this article
    by Pooja Garg, Renu Rastogi, Parul Malik 
    Abstract: This study empirically investigates the nexus between organisational justice and organisational citizenship behaviour among employees working in Indian automobile industries. The present study results affirm that citizenship behaviour is determined by the perceptions, which employees hold about justice in their organisation. The study data were collected from 200 employees working in automobile industries in India using convenience sampling method. The collected data were subjected to exploratory factor analysis and further confirmatory factor analysis (CFA) was utilised to confirm the factorial structure of the study constructs. Finally, structural equation modelling (SEM) was conducted to test the study hypotheses. The study results revealed a positive influence of perceived organisational justice factors on citizenship behaviours. In addition, the analysis of the data indicated the emergence of another dimension of justice perception, which was labelled as informational justice. The findings asserted that employees justice perceptions significantly augment their citizenship behaviours and lubricate the social fabric of the organisation leading to effectiveness.
    Keywords: organisational justice; organisational citizenship behaviours; informational justice; automobile sector; India.
    DOI: 10.1504/IJICBM.2019.10017828
     
  • How important is applicants' perception about job relatedness of selection process?   Order a copy of this article
    by Mrityunjay Kumar Tiwary, Divya Upadhyay, Shobhit Aggarwal 
    Abstract: We study how the perception of job applicants about job-relatedness of the selection procedure impacts: 1) the outcome of the selection process; 2) willingness of the applicants to recommend the employer to others; 3) the decision to accept the job offer after the applicant successfully clears the test process. We survey graduating MBA students appearing in campus recruitment processes at the premier management schools in India in order to measure the perception about selection procedures of firms. We use two measures to identify applicants' perception: face validity (FV) and perceived predictive validity (PPV). The results suggest that when the candidates are unable to understand the relevance of a test, they are less likely to get selected in the test or recommend the employer to other applicants. However, we find that it is only the face validity and not the predictive perceived validity of the selection tests, which positively affects the likelihood of a selected candidate accepting the offer. The findings of the study have direct implications for the practitioners. The study shows that organisations that explain the relevance of their selection procedures to applicants are more likely to increase their access to talent pool.
    Keywords: applicants perception; job relatedness; recommendation.
    DOI: 10.1504/IJICBM.2019.10017829
     
  • Role of financial knowledge, financial socialisation and financial risk attitude in financial satisfaction of Indian individuals   Order a copy of this article
    by Kumar Saurabh, Tanuj Nandan 
    Abstract: The purpose of the present study is to examine the influence of financial knowledge and financial socialisation on financial satisfaction of an individual with financial risk attitude as a mediator with special focus on tier II city of India. The authors have adapted scales from literature on financial knowledge, financial socialisation, financial risk attitude and financial satisfaction to create a questionnaire. The mediated regression analysis was performed to test hypothesised relationships. Significant positive relationships were found between financial knowledge and financial satisfaction with financial risk attitude as mediator. Similarly, the relationship between financial socialisation and financial satisfaction with financial risk attitude as mediator were also found to be significantly positive. Financial risk attitude is observed to bear a mediating affect between financial knowledge and financial satisfaction, as also between financial socialisation and financial satisfaction. This research is an attempt to develop a framework for financial satisfaction in a developing country, aimed at the most vulnerable economic class. It is based on data from India, and the results have been found to be significant.
    Keywords: financial knowledge; financial socialisation; financial risk attitude; financial satisfaction; mediated regression analysis; tier-II city; financial well-being; emerging economies; financial services firms; subjective financial knowledge; reliability; validity; Sobel's test; India.
    DOI: 10.1504/IJICBM.2019.10017830
     

Special Issue on: National Conference on Managerial Perspectives, Issues, and Challenges of Swachch Bharat Abhiyan 2014 Managerial Perspectives, Issues and Challenges of Swachch Bharat (Clean India) Campaign

  • Swachh Bharat Mission: An Analysis of Perception of Public with respect to cleanliness in general and on implementation of Swachh Bharat Mission in particular, with special reference to educational institutions in Delhi   Order a copy of this article
    by Sanjiv Mittal, Aarti Dhanrajani 
    Abstract: Cleanliness is a major factor responsible for development of any nation. We live in developing economy where majority of our efforts are directed towards increasing economic activity. In this process, sanitation and cleanliness is often neglected even though they play a key role in development of an economy. Clean and hygienic environment ensures less number of diseases and healthy people, which in turn leads to increase in productivity. Hence, cleanliness can be considered as a major investment which has high returns. A number of policies have been framed by Government of India from time to time and various schemes have been launched to create awareness among public with regard to cleanliness. However, despite all such schemes having been launched by Government of India, by and large, there is still indifference among public about hygiene and cleanliness, especially about maintaining cleanliness in public places. The present paper tries to analyze the perception of Urban Public living in Delhi about the cleanliness in general and implementation of Swachh Bharat Mission in particular.
    Keywords: Cleanliness; Swachh Bharat Mission; Sanitation.

Special Issue on: NMC 2017 Influence of Culture on Marketing Practices in India

  • Glass ceiling for women and its impact on womens career progression in the Indian service sector: The moderating role of family structure   Order a copy of this article
    by Sakshi Sharma, Rajvir Kaur 
    Abstract: The aim of the present research paper is to study the effects of GCW (glass ceiling for women) on the career progression of women working in the Indian service sector and the moderating effects of family structure (nuclear and joint) on the relationship of GCW and womens career progression. GCW as a barrier includes three types of barriers i.e. personal, organisationaland societal barriers. A total of 553 women managers from the three industries of the service sector (banking, information technology and hospitality) were surveyed through structured schedules using multi-stage sampling technique. The results of the multiple regression analysis revealed that GCW in terms of organisational barriers and societal barriers predicted womens career obstacles while family structure partially moderated the relationship of GCW and womens career obstacles with regard to societal barriers only. On the other hand, personal barriers did not significantly affect the career progression of the women managers. The study is limited to the service sector and only one state of India. Further research could cover a wider area by including different sectors and states of India. Practical implications include the need for the organisations to provide equal advancement opportunities to deserving women managers irrespective of their gender.
    Keywords: glass ceiling for women (GCW); career progression; women managers; family structure; Indian service sector.

  • Desire and Likeliness to Buy Luxury Products: Mapping Perceptions using Multi-Dimensional Scaling   Order a copy of this article
    by Pearly Saira Chacko, Hareesh N. Ramanathan, Sanjeev Prashar 
    Abstract: The desire for luxurious products is a phenomenon which was reported even from the pre-historic era. In the west, much research has proven beyond doubt that luxury consumption which was once considered to be sinful' and wasteful', is now a way of life. When it comes to the case of women, craving for luxurious products are evident in some form or the other. There is a considerable lacuna in the literature concerning the product categories that woman in India desire. This paper investigates product categories that women consider desirable and consequently tempted to purchase and the paper also creates a perceptual map that signifies the similarity of the product categories. Multi-dimensional scaling was used to map the aspiration to possess and willingness to purchase the luxury products in the near future. The results of this study are highly beneficial to both the practitioners as well as to the academia; as this research will provide a better understanding of the customer perception of their desire for conspicuous products.
    Keywords: Luxurious products; Perception Mapping; Desire to own; Likeliness to buy; Multi-dimensional scaling; Conspicuous Consumption; Materialism; Product Category.

  • Effect of Consumer Self-Confidence and Previous Experience on Information Source Preference   Order a copy of this article
    by Utkarsh Utkarsh 
    Abstract: Despite the importance of personal factors in information search behaviour, very few researches have been conducted that explore the influence of personal characteristics such as consumer self-confidence on information source preference in the Indian context. To fill the gap, this study aims to investigate the information source preference of Indian consumers. By analysing quantitative data from a cross-sectional survey of 527 Indian consumers, we have revealed several interesting findings. Consumers utilisation of internal search is significantly different as per the level of previous experience in case of goods but not in the case of services. In addition, consumers, high in self-confidence, are more likely to search for information from different sources as compared to consumers who have a low level of self-confidence. The study contributes to the existing literature of consumer behaviour in the Indian context.
    Keywords: self-confidence; information search; service marketing; information source; previous experience;personal sources; India; Smartphone; Hotel.