Forthcoming articles


International Journal of Indian Culture and Business Management


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International Journal of Indian Culture and Business Management (34 papers in press)


Regular Issues


  • A multiple perspective view to rampant fraudulent culture in Indian insurance Industry   Order a copy of this article
    by Ruchi Agarwal 
    Abstract: Insurance fraud is a complex term understudied in management and governance literature. Insurance fraud consists of policyholder fraud, internal fraud and intermediary fraud. It can be measured at four stages ranging from hard frauds to rampant fraudulent culture. An attention is needed to understand the reasons of rampant fraudulent culture in India. This is the first study (as per authors knowledge) on fraudulent culture in Indian insurance industry that provides broad overview of what insurance fraud is, types of insurance fraud, role of different parties involved, reasons of rampant insurance frauds, strategies adopted and the way forward. The results revealed that direct responsibility of combating insurance fraud is not provided to any institutions, therefore fraud redressal takes backseat in priorities. Corporates have adopted proactive, reactive and vigilant approaches and used fraud investigation cells, cause and effect analysis and trend analysis to understand the fraudulent culture.
    Keywords: Corporates; Insurance Fraud; India; Culture; Case study; Risk.

  • Influence of antecedents of expectations on perceived quality: a study of rural and urban subcultures   Order a copy of this article
    by Sanal Kumar Velayudhan 
    Abstract: Creating and delivering perceived quality requires understanding the antecedents of perceived quality. This study examines the influence that antecedents of consumers prior expectations have on perceived quality. The variables of rural and urban subcultures and those identified from the review of literature as antecedents of expectations and perceived quality are independent variables. They were examined for establishing an association with perceived quality using ordinal regression. The results showed that rural and urban subcultures, personal needs and perceived alternatives were some of the significant factors that influenced the consumers assessment of quality. Neither personal needs nor subculture was tested in previous studies as antecedents of expectation. The results suggest that creating and delivering perceived quality needs to consider the extent of competition, personal needs and subculture.
    Keywords: Antecedents of expectations; perceived quality; Rural and urban subcultures; Consumers’ expectations; Culture.

  • Does it pay to reveal good deeds? Evidence from India   Order a copy of this article
    by Aditi Singh, Madhumita Chakraborty 
    Abstract: This paper empirically investigates the relation between corporate social responsibility disclosure (CSRD) and financial performance (FP) of firms in India. There are a few studies that have explored the linkage of CSRD and FP in context of India. The empirical analysis is conducted on a longitudinal data set comprising of CNX Nifty 100 firms for three years (2012-14). Multiple regression analysis has been employed to analyze the relation between CSRD and FP variables. The overall empirical results of the study suggest that the companies that disclose spending on CSR to stakeholders do not make significantly more profit than the firms that do not make this disclosure. This type of research can help regulatory bodies, practitioners and stakeholders in understanding the state of transparency in CSR reporting and its impact on the profitability of firms in India.
    Keywords: Corporate social responsibility; Corporate social disclosure; Return on asset; Return on equity.

  • The Influence of Intra-Cultural Diversity on Self-Efficacy Beliefs: Evidence from India   Order a copy of this article
    by Franziska Engelhard, Ritam Garg 
    Abstract: Taking self-efficacy beliefs as a proxy for work performance, this study aims to explore the impact of intra-cultural diversity on self-efficacy beliefs of Indian employees. Based on Hofstedes cultural dimensions, along with religiosity and religious affiliation, we developed and tested six hypotheses against a dataset of 162 Indian employees. Multivariate regression analysis reveals a significant impact of religious affiliation, masculinity and uncertainty avoidance on self-efficacy beliefs, contradicting previous findings for India in this context. Our study contributes to the cross-cultural research in general and to the emerging literature on intra-cultural diversity in particular.
    Keywords: cross-cultural management; Indian culture; self-efficacy; intra-cultural diversity; cultural dimensions; religion; religious affiliation; Indian employees; multinational coporations.

  • Bridging the rigor- relevance gap in management research through collaboration: An empirical investigation and implications   Order a copy of this article
    by Ritanjali Panigrahi, Praveen Ranjan Srivastava 
    Abstract: The academic research relevance to industry is an on-going debate, and it is considered of little relevance to practitioners. The wider gap between academic research and practitioner disciplines leads to irrelevant theory formulation and invalid practice. This paper reassesses the rigor-relevance gap in the context of management research in India and suggests that collaboration between academicians and researchers can bridge the gap. The collaborative research state is empirically examined among top 5% management researchers in India, and the growth of collaborative research is modeled. The model shows that the collaborative research among top Indian management researchers has reached its peak at around the year 2014 and has entered declining phase. While many of the researches are carried out in the light of the rigor-relevance debate in examining the problem and providing solutions, the present study focuses on the empirical analysis of the present state of collaborative research in India and models its growth.
    Keywords: Rigor-relevance gap; Management research; Collaborative research.

  • Blinded or Branded? : Effect of Brand Cues on Customer Evaluation of Store Brands versus National Brands in an Emerging market   Order a copy of this article
    by Rashmi ., Hamendra Dangi 
    Abstract: Following the recent growth of organized grocery retail and increase in competition, Indian retail chains are starting to market their own brands. Store brands can be viewed as brand extensions of the retailers‟ overall brand. The present study attempts to understand the importance of brand knowledge (through extrinsic cues) in determining quality perception and brand preference for store brands and national brands through an experiment using 93 subjects and 744 evaluations for four products. Results suggest that extrinsic cues displayed by products drive consumers' (negative) evaluation of store brands by overshadowing their intrinsic characteristics. This observation is especially remarkable for products categories characterised by social consumption and high brand-differentiation. Results indicate that shoppers‟ willingness to purchase store brands is dictated by their perception of private label brands offering value-for-money. Retailers have been positioning their own brands as value-for-money alternatives to manufacturer brands from early on. The study found that this orientation continues to stick and is still a successful strategy for retailers.
    Keywords: Store brand; blind test; retailer brand equity; retailing; brand preference; manufacturer brand; sugar; mango drink; breakfast cereal; detergent.

  • Whoever Said Corporations Dont Care? Evidence of CSR from India   Order a copy of this article
    by Ritam Garg, Judith Ambrosius 
    Abstract: Corporate social responsibility (CSR) entails a high level of commitment and resources, especially in emerging markets, since in most of these developing countries corporate social responsibility is still an emerging concept. In India, however, this concept has been prevalent for decades. This paper examines the role of CSR activities adopted by modern Indian firms through the lens of the ancient Indian concept of giving. In doing so, this study argues that Indian firms deploy corporate social responsibility to not only comply with good governance, business ethics, human rights, or the environment, but also to focus on the overall nation building. In the wake of increasing internationalisation of Indian firms, it provides a descriptive exposition based on select cases of Indian firms, how the ancient Indian practice of giving is still relevant in the modern management context.
    Keywords: Corporate social responsibility; India; Philanthropy; Philanthropic Giving.

  • Chanakyas Arthashastra: Management Practices by Indian Values   Order a copy of this article
    by Jayant Sonwalkar, Chandan Maheshkar 
    Abstract: India is the country with the longest history. It is worlds most culturally varied country. Athashastra is the ancient book by Chanakya presented a balanced socio-economic and political structure of ancient India. Revelation of the texts in the Arthashastra informs a range of concepts of administration, economic development, management principles and practices, and society. This study presents the management practices propounded in this ancient scripts of Arthashastra and has compared with the modern practices of management.
    Keywords: Arthashastra; Chanakya; Management Practices; Manager Characteristics; Indian Thought on Management; Value based Management; Ancient Management.

  • My Store My Brand- A Critical Review of Online and Offline Private Label Brands in India   Order a copy of this article
    by Ruchita Pangriya, Rupesh Kumar. M 
    Abstract: Private Label brands are in the nascent stage in India. Therefore, the market for private labels in India is attractive, promising and prospective. Private label brands have a strong presence in offline retailing and are gradually but steadily establishing themselves in online retailing as well. The objective of this paper is to critically review the Indian private label market and to disclose the prominent factors that affect the sales of private label brands. In tune with the objective, 33 relevant articles were selected from a large pool of database and analyzed critically. The various factors affecting the private label performance have been critically analysed and the gap in the existing literature of private label brand has been identified. From the various analyses and reviews presented in this paper, it is expected that this review can be further referred in the new studies for the understanding of private label brands.
    Keywords: Private label brands; in-store brands; national brands; retailer; e-tailer; India.

  • Assessing learning style preference of working professional cohorts in India: An empirical study using Honey-Mumfords Learning Style Questionnaire   Order a copy of this article
    by Ranjan Kumar, Neerja Pande 
    Abstract: Even though the learning needs of working professionals have become more context-centric and application-oriented, scant research has been conducted in India on their learning style preferences. This inadequate understanding of what learning styles and approaches align best with various professional cohorts, predisposes the design and delivery of a learning intervention to being more output-oriented instead of outcome-oriented. This paper is based on an empirical study of working professionals in India (n = 155) to assess their learning style preferences, by deploying Honey-Mumfords Learning Style Questionnaire (LSQ). The study provides critical insights into learning style preference of various working professional cohorts in India, in terms of functional specialization, level of education and work experience tenure. The outcome of this research provides critical inputs which can be factored into the design and delivery of outcome-centric learning interventions for working professionals in India.
    Keywords: Honey-Mumford’s Learning Style Questionnaire; Indian working professionals learning style; LSQ; learning style preferences; management education in India.

  • Value Innovation: For and with Customers   Order a copy of this article
    by Meeta Dasgupta 
    Abstract: Contemporary organizations, to be successful, have to think in terms of creating value for their customers. Should organizations collaborate with customers to understand how value can be created for them? Such understanding would not only create value for the focal firm but also increase acceptance of the product or service by the customers. The purpose of this paper is to first present a theoretical model linking co-creation with value innovation, and secondly to through two in-depth case studies re-examine empirically the role of customers in a service value innovation initiative. The study discovers the role of customers as co-implementers in the value innovation process. As co-implementers customers also serve a mechanism for increasing the acceptance of the service value innovation. Involvement of customers in the stages prior to implementation is fraught with challenges.
    Keywords: Perceived customer value; co-creation; value innovation; education services; creative value.

  • Development of a Competency Model for enhancing the Organizational Effectiveness in a Knowledge based Organisation   Order a copy of this article
    by Jimmy Kansal, Sandeep Singhal 
    Abstract: The purpose of this study is to develop a customized competency model for a knowledge based organization. A competency model is an organization wide framework and a descriptive tool that identifies the competencies required for effective performance in a specific job, occupation, industry or organization. It is a quantifiable list of the knowledge, skills and attributes demonstrated through individual behavior that results in outstanding performance in a specific work context. This study is a strong business case of 52 scientists working in an Indian government R&D Organization engaged in the development of cutting edge defense technologies. A specific competency model has been developed for the scientists working in the engineering & technology domain. The employees were mapped against the developed competency model for their current vis-
    Keywords: Human resources (HR); knowledge based organization (KBO); research & development (R&D); current competency level (CCL); rated competency level (RCL); behavioral events interviews (BEIs).

  • Role of Spirituality and Religiosity on Employee Commitment and Performance   Order a copy of this article
    by George C. Mathew, Sanjeev Prashar, Hareesh N. Ramanathan 
    Abstract: Organizations aim to accomplish and progress with contented, inventive, innovative and committed employees. With momentous impact on the life of people, both religiosity and spirituality subsume the way in which people live, behave and work. Religious beliefs as well as spiritual practices could make a consequential difference in an employees behaviour and performance, besides contributing to the organizations in attaining competitive advantage. Realizing this, numerous organizations have initiated yoga and meditation in their training programmes and seek to increase connectedness among employees. These are the estimable and effective factors that can accelerate job satisfaction, employee commitment and employee performance. Despite of deep understanding on the role of these two constructs, there exists a significant research gap connecting religiosity and spirituality with employee job satisfaction and thereupon employee commitment and employee performance. Using structural equation modelling, this study examines the importance of design elements in enabling job satisfaction, commitment and performance of an employee. Data from teachers of six institutional categories was collected and analysed. Findings suggest that spirituality has a direct influence on job satisfaction, which further has mediating effect on employees commitment and performance. The paper closes with requisite implications and limitations.
    Keywords: Religiosity; Spirituality; Job satisfaction; Employee commitment; Employee performance.

  • Scale Development and Validation of Gender Specific Consumer Decision Making Styles: A Case of Indian Teenagers   Order a copy of this article
    by Sartaj Chaudhary, Ajoy Kumar Dey 
    Abstract: Research on Consumer Decision Making Styles (CDMS) is gaining popularity in emerging economies. However, researchers have measured CDMS on a common scale despite empirical evidence supporting the role of gender in influencing these styles. This study addresses this concern and develops gender specific scales for measuring CDMS of Indian teenage boys and girls. It also establishes the country specific nature of the CDMS scale by comparing the findings in other countries. The paper describes a step- by- step scale development and validation process deploying exploratory and confirmatory factor analyses on a data set of 1216 teenagers. Two tailed t-test was used to measure the gender differences between the CDMS characteristics. The process resulted in seven factor scales with six common characteristics. New traits were identified for girls and boys that were in contrast with other countries. This study contributes to the theory building of CDMS and provides an impetus to marketers in devising separate communication strategies in line with the gender differences in CDMS of the teenage segment.
    Keywords: Consumer decision making styles; Indian teenagers; scale development; gender difference; exploratory factor analysis; confirmatory factor analysis; t-test; Consumer styles inventory.

  • Causality Nexus between Inflation and Commodity Futures Trading In India   Order a copy of this article
    by Narinder Pal Singh, Archana Singh 
    Abstract: The allegation of inflationary effect of commodity futures trading by Indias parliamentary standing committee and subsequent ban on futures trading in some essential agri-commodities by the Government of India raised a question on price discovery function of commodity futures market. The ban triggered investigations on the relationship between the agricultural commodity futures and inflation. This paper is a novel attempt to fill the research gap by analyzing the causal relationship between commodity (argi, metals and energy) futures trading, and commodity specific Wholesale Price Index (WPI) inflation in India. A basket of four commodities Chana (chickpea), Gold, Copper and Crude Oil has been taken as a proxy for the commodity market. The sample period of the study is ten years, i.e., from January 2005 to December 2014. Futures volume monthly data is collected from Multi-Commodity Exchange (MCX) and National Commodity and Derivatives Exchange (NCDEX) while WPI monthly data is taken from Office of the Economic Advisor, Government of India. This paper uses Toda Yamamoto modified Granger causality test to investigate the nexus between commodity futures trading and inflation. From results, we infer that there is no causality effect from futures trading volume to WPI inflation for gold, copper and crude oil while chana futures trading is found to be responsible for increase in prices of chana in the spot market. This is a serious matter of concern for the government of India as India is the worlds largest consumer of chana. In a nutshell, we dont find any relationship between futures trading and inflation for three out of four sample commodities. Thus, we dont find sufficient empirical evidence that commodity futures trading leads to higher inflation.
    Keywords: Toda Yamamoto modified Granger Causality; Commodity Futures; VAR; Stabilization; Inflation; Trading Volume.

  • Filmmaking and the India-Pakistan Partition: The Representation of Women in Contemporary Commercial Hindi Cinema   Order a copy of this article
    by Kovid Gupta 
    Abstract: The 1947 partition of India and Pakistan has been the subject of great scrutiny and debate. In particular, significant research has been done on the roles of women during the era and the injustices committed upon them in the name of religion. The partition in itself has been the subject of commercial Hindi cinema for the last several decades. Filmmakers have portrayed the epic migration through their own peripheries. Through this paper, we have analyzed how contemporary Hindi cinema (2000 onwards) has constructed the archetypical female during the partition era while drawing upon the Ramayana. The paper analyzes injustice through three forms of perpetration: communal, familial, and national. Gender identities and sexual violence have become of increasing importance in India over the last few years. At the same time, religious identity continues to play a huge role in day to day living. With the pervasive mass appeal and the rising globalization of Indian cinema, it is critical to understand how the countrys most successful films portray gender in conjunction to religion.
    Keywords: Filmmaking; India; Pakistan; 1947 Partition; Hindi Cinema; Women in Cinema.

  • Measuring the Effect of Consumer Ethnocentrism and Consumer Beliefs for Herbal Products on Brand Loyalty: A Study of Indian FMCG Sector   Order a copy of this article
    by Jay Trivedi 
    Abstract: Indian FMCG market is home to many successful global brands. Of late, few indigenous brands have managed to grab a significant market share by offering herbal products. These brands have tried to win consumers favor by motivating consumer ethnocentrism and shaping consumer beliefs for benefits of using herbal products. In this paper, the researcher has studied the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty, mediated by brand trust and brand affect. Descriptive research design was used to conduct the research. Data was collected from 458 respondents. Statistical tools like Cronbach alpha; exploratory factor analysis, confirmatory factor analysis and structural equation modeling were used to arrive at empirical results. The results establish that consumers belief for herbal products have a stronger impact on brand affect and brand trust, which further influences brand loyalty. The results also established the mediating role of brand affect and brand trust.
    Keywords: Consumer Ethnocentrism; Herbal FMCG products; Brand Trust; Brand Affect; Brand Loyalty.

  • Performance of internal corporate ventures: the effect of team interactions and the absorptive capacity of the firm   Order a copy of this article
    by Mita Brahma, Shiv Tripathi 
    Abstract: Internal corporate ventures are launched by organizations to create value and build competitive advantage. This research investigates the effect of interactions among venture team members and the absorptive capacity of the organization on the performance of the venture. The interaction factors investigated are task conflict, relationship conflict, process conflict, cohesion and strategic consensus. Through a survey administered to 124 executives working in internal corporate ventures across 14 industries, the research concluded that conflict has a negative association with venture performance. Cohesion and strategic consensus have a positive association with venture performance. The absorptive capacity of the organization has a mediating effect on the strategic consensus-performance relationship. A multi-group analysis shows that for venture team members, the strongest relationship is between process and relationship conflict; for team leaders, the strongest relationship is between task and relationship conflict. The findings contribute to an understanding of determinants of venture performance.
    Keywords: internal corporate venture; absorptive capacity; strategic consensus; team cohesion; team conflict; venture performance.

  • Identifying & Implementing CSFs for transforming success rate in IT Project Management   Order a copy of this article
    by Bishram Singh 
    Abstract: The purpose of this research is to identify effectiveness drivers in Indian Software Outsourcing industry, through the participation of the stakeholders like project managers, team leads, customers and use them for achieving better project success. The effectiveness drivers were identified using two-phase approaches by the project execution team, general management and associated customers. In the first phase, brain storming was done to identify the list of effectiveness drivers. In the second phase, the drivers were prioritized by the stakeholders, based on their perception of these drivers that lead to better project success and the top five drivers were identified. Using MCDM approach, a scorecard was developed to monitor the health of ongoing projects so that better project success rate is achieved. Communication, requirement management, process implementation, customer management and team skills were identified as the top five effectiveness drivers. The rigorous implementation of identified drivers helped in improving project success rate from 60-65% to 75-80%. The findings are expected to help mid-sized, India based software outsourcing companies in identifying the effectiveness drivers (CSFs) for their respective ecosystems and use them for achieving better success rate. This research is an endeavour to put a process in place for identifying and implementing CSFs through project stakeholders. Based on the study of 43 publications, Mohd Hairul Nizam Nasir and Shamsul Sahibuddin (2011), it is opined that different scholars have come with different lists of CSFs in their studies, which is in line with the findings of this research. This research has established that the identification and ranking of the CSFs by stakeholders can provide a faster, effective method of identifying top CSFs and implementing them for better success rate.
    Keywords: Project Management; CSF; Project Success; Software Project management.

  • Indian Negotiation Style   Order a copy of this article
    by Harsh Sharma 
    Abstract: Characterizing the style of negotiation, depending upon the nationality and cultural practices is important for developing an effective negotiating template in the increasingly interconnected world. A desire to understand cultural underpinnings of negotiating behavior has led to the emergence of many models in American, Japanese, Chinese and Arabian settings. The present article dwells on the cultural specific tendencies in negotiation in the Indian context. The article explains the Indian uniqueness of negotiating experience in the framework of Hofstede (2003, 2010) findings on elements of national culture. Discussion based on historical narratives and culture-specific experiences leans towards concluding that there is a clearly visible Indian style of negotiation that is very contextual and perception of factors like power asymmetry, masculinity/femininity, individualism/collectivism and uncertainty avoidance interact with situational factors to determine the Indians behavior during negotiation.
    Keywords: India; Negotiation; Indian Management; Culture; Mythology.

    by Priyanka Pareek, V.V. Ravi Kumar 
    Abstract: Language is a vital tool of communication which takes deliberate use of thoughts and feelings to express explicitly. The power of mind, which oversights the nervous system, is beautifully explained in terms of branding by Walter Landor, founder of Landor Associates as Products are made in the factory, but brands are created in the mind. With this underlying idea, the paper seeks to understand the association and connection of code- mixed language of taglines which is defined as the mixing and embedding of two different linguistic units from two different grammatical systems. Data was collected from 111 professionals in the creative field to understand the impact of code mixed taglines on customers and lexical analysis of selected taglines from the linguistic point of view used in branding of different products in print advertisements. Results obtained from the study shows that changes in linguistic factors in brand taglines are done keeping multilingual readers psychology and its association with their own day to day language. The quantitative research work helps to understand the importance of use of code mixed taglines that are influential in making the brand memorable and unique. The results of the study will help copywriters and advertisement scriptwriters to be more precise with the demand and change of language in the current scenario. The findings further provide key insights to the advertisers for enhancing, developing and including new linguistic technique in branding on the basis of social interaction patterns.
    Keywords: Branding taglines; Code mixing; Language of taglines; Sociolinguistics.

  • Risks in Banks and its impact on Volatility of Market Returns: An Empirical Approach   Order a copy of this article
    by Prakash Singh, Sukriti Kumar 
    Abstract: During the recent periods of recessions, it becomes important to identify how banks operations affect the total risks of the banks so as to avoid any major distress on the Indian banks. The study tries to capture the different risks of various nationalised public sector banks and also the private sector banks. Various accounting ratios have been used as a proxy for measuring the risks. Total risk is measured as the standard deviation of return on equity. This total risk is regressed against the accounting ratios so as to identify the important sources of total risk. Allowance for loan loss ratio, loan to asset ratio, total investment which is not held till maturity to total assets appear to be significantly related to the total risk.
    Keywords: Banking; Risks; Return on Equity.

  • Corporate Governance and Institutional Investors - Law in India   Order a copy of this article
    by I. Sridhar 
    Abstract: Financial markets globally are experiencing competitive monetary easing. In this context India stands as land of opportunities in attracting Institutional Investors, especially the Foreign Institutional Investors (now called as Foreign Portfolio Investors). The Purpose of this paper is to critically analyze corporate laws in India relating to institutional investors in the context of corporate governance. The study reports that Institutional Investors role is different from that of other investors in ensuring compliance with corporate governance norms. In spite of incentive to encourage institutional investor activism, legal and business hurdles are acting as deterrence to greater institutional investor activism. An implication of this paper is that it addresses the issue of legislative response in ensuring greater activism on the part of Institutional Investors.
    Keywords: Corporate Governance; Institutional Investors; Shareholder Activism; Nominee Directors; Insider Trading.

    by Sarika Jain, ShreeKumar Nair 
    Abstract: Turnover and turnover intentions (TOI) appear to be important variables for study in sales management. By virtue of their job profile, sales employees are required to respond to multiple demands from coworkers, customers and their respective family members as well, which eventually lead to negative outcomes such as stress. This in turn results in withdrawal decision process that finally leads to quitting. Of importance to the study is turnover intentions measurement. The study first validated the modified version of Ku (2007) scale in Indian context using exploratory factor analysis (EFA) and Confirmatory factor analysis (CFA). The results of the data analysis are in line with the indications in the literature. Further, this study explored the impact of demographic variables on turnover intentions of sales employees in India. The study contributed to the sales management literature by identifying the key demographic variables that can have an effect on sales employees turnover intentions. Results indicated that sales employee intent to leave an organization is associated with both work (hierarchy and annual salary) as well as family related domains (marital status, presence of children). Implications of these findings are discussed.
    Keywords: Turnover Intentions; Turnover Intention Scale; EFA; CFA; SEM; Demographic Variables; ANOVA; Post Hoc Scheffe’s Test; Sales employees; India.

  • Policy Innovations in India: An Exploration of Conditions for Successful Diffusion   Order a copy of this article
    by Devasheesh Mathur, Rajen Gupta 
    Abstract: Innovation in policy-making is seldom observed and requires robust exploration of the process of innovation. Innovation is carried out by policy entrepreneurs, both within and outside of the government, while implementation occurs through the executive branch of the government. Diffusion of innovation happens over a period of time involving myriad actors. The process of innovation in policies is to be understood with the precursors, enablers and disablers of the innovation leading to its diffusion. The objective of this paper is to determine the conditions for successful diffusion of innovation. The authors have followed a Grounded Theory approach to develop a theoretical model which would help policymakers to innovate in social policies. They took in-depth interviews of policy-makers who have been involved in an innovative policy and analyzed government documents as well peer reviewed research papers. The interviews and document analysis were used to figure out the precursors, enabling and disabling factors for policy innovations. This allowed the authors to come up with the conditions of successful diffusion of an innovative policy. The paper concludes with recommendations for diffusing a policy innovation in a better way.
    Keywords: Policy Innovation; Innovation Process; Diffusion; Grounded Theory; Conditions of successful Diffusion.

  • Understanding Consumer behaviour towards toxic chemical-free cosmetics Using Schwartz values- a study from India   Order a copy of this article
    by Sita Mishra 
    Abstract: In last few years, a new trend has emerged with consumers increased concern about ingredients in cosmetics. As a result, the cosmetic companies are looking to launch natural, organics or free-of cosmetics. However, just introduction of the new products will not serve the purpose. Values represent the most abstract cognitions and serve as standards for evaluating attitudes, beliefs, and behaviour. This study combines the theory of reasoned action (TRA) and Schwartz values to assess the impact of consumers buying intention. The results of the current study indicates that personal values affect consumers attitude towards toxic chemical free cosmetics. Out of the four values, self-enhancement is the most influencing value which impacts attitude of respondents towards toxic chemical free cosmetics. Further, attitude is found to be significantly influencing the willingness to purchase toxic chemical free cosmetics. The study also discusses managerial implications of the study in order to suggest the marketers what insights can be drawn from the study.
    Keywords: Consumer values; attitude; purchase intention; toxic free cosmetics; Schwartz values.

  • The relationship between Positive and Negative Affect, Workplace Spirituality and Job Satisfaction   Order a copy of this article
    by Michael Sony, Kochu Therisa Beena Karingada 
    Abstract: The study tested the relationship between Workplace spirituality, positive and negative affect at work and Job Satisfaction. 387 employees working in power utility in India completed workplace spirituality scale by (Petchsawang, and Duchon, 2009)., Job Affect Scale (Brief et al., 1988). and Job Satisfaction(Adams et al., 1995). Results were analyzed using Structural Equation Modeling and Regression analysis. The positive and Negative affect at work mediated the relationship between Workplace spirituality and Job satisfaction with positive affect exerting a stronger influence. Among the four Workplace Spirituality dimensions Compassion, Meaningful work and Mindfulness were significant independent predictors of affect at work. The results extend the literature on Workplace spirituality effects in organizational settings
    Keywords: Workplace Spirituality; Positive Affect; Negative Affect; Job satisfaction; Compassion; Meaningful work; Mindfulness and Transcendence.

  • How to prepare the researcher for indigenous context: An integrative approach   Order a copy of this article
    by Puneet K. Bindlish, Sharda Nandram, Rajen K. Gupta, Ankur Joshi 
    Abstract: Indigenous methodologies refer to ethnography, storytelling and approaches that invite people to understand the local context which is culturally embedded and at the same time part of a global whole. In response to this recommendation, the authors propose a research paradigm that requires a fundamental change in the current configurations and models for organizing institutions. It follows the research intention of providing cognitive schemas for a phenomenon through which it can be experienced as having a coherent integrative existence. For such experiences the researcher is the most significant actor and so in the proposed design, researcher preparation is the most important element. This paper focuses on the preparation of the researcher required, including the need for and process of this preparation and the implications for organisational research.
    Keywords: Researcher preparation; Self de-globalisation; Research paradigm; Integrative research; Glocal Fundamental Research.

    by N. Sivakumar 
    Abstract: On November 8th 2016, the Indian government announced the demonetisation of higher denomination currencies of INR 500 and INR 1000 removing 86% of the currency from the monetary system. From the initial objectives of eliminating black money, reducing corruption and preventing terrorism funding, the Indian demonetisation narrative had spanned several interpretations during the course of exercise. This paper attempts to understand the various perspectives that go into creating an understanding of the meaning of demonetisation. Apart from providing a detailed literature review of these perspectives, the paper also presents the results of a research study which attempts to deconstruct the semantics of demonetisation using the perception of the millennial generation. The study shows that while demonetisation narrative uses various viewpoints like purpose, management, national development and political perspectives to create a meaning of demonetisation, the millennial generation based on their philosophy of pragmatic idealism, prefer to use the national development and management perspectives to deconstruct the semantics of demonetisation. The paper finally discusses the philosophy of pragmatic idealism from the Indian culture context.
    Keywords: Demonetisation; Semantics; millennials; demonetisation narrative.

Special Issue on: Managerial Perspectives, Issues and Challenges of Swachch Bharat (Clean India) Campaign

  • Swachh Bharat Abhiyan in Indian Corporate Sector: Presence, Predictors and Practices   Order a copy of this article
    by Divya Verma Gakhar, Deepti Prakash 
    Abstract: Swachh Bharat Abhiyan is a national campaign by the Government of India, to clean cities and towns, roads and infrastructure of the country. The government is encouraging corporate sector is to participate in this endeavour. In the present study, we attempt to identify the presence of Swachh Bharat Abhiyan amongst sample companies of SENSEX and the practices they are carrying out. To identify the factors/ predictors of involvement of any company in Swachh Bharat Abhiyan, logistic regression was applied on 17 financial and organisational variables. Seven variables were included in the final model which explain the reasons of involvement of companies in Swachh Bharat Abhiyan which includes organisational culture, involvement of senior management, employees involvement in CSR, price earning ratio, product of the company, CSR to sales ratio and earning per share.
    Keywords: swachh bharat abhiyan; logistic regression; predictors; practices; price earning ration; organisational culture; senior management; CSR; earning per share; health and hygiene.

  • E-waste management awareness and intentions among youth consumers: the mediating role of motivation   Order a copy of this article
    by Sanjay Dhingra, Nitika Sharma 
    Abstract: The paper empirically explores the role of general awareness, motivation and intentions in e-waste. It proposes an original framework to explore the influence of e-waste awareness on e-waste management intentions of consumers through the mediating role of e-waste management motivation. The data collected from young users were analyzed using mediation model proposed by Hayes (2008). The questionnaire was administered to study the identified the pertinent issues in e-waste management and the study found that e-waste general awareness of users significantly affects the e-waste management intentions through motivation of the users for their better health and environment.
    Keywords: e-waste awareness; e-waste motivation; e-waste management intentions; mediation model.

    Abstract: The Swachh Bharat Campaign was launched in India with an objective of improving the quality of life in rural India by promoting cleanliness, hygiene and improving the basic living standards. Later on this noble cleanliness model was adopted and shared by the corporates, industries, entrepreneurs, NGOs and academic institutions across the country so as to facilitate cleaner, safer and healthier workplaces for the people and the society at large. With the implementation of the Swachh Bharat Campaign in industries and businesses in and around Durgapur, the present study had made an attempt to understand the perception of the employees working in various manufacturing firms regarding organizational concerns for the Swachh Bharat initiative. The study indicated that Technology Support, Top Management support & commitment, and Managerial Support were important as causal factors influencing the Swachh Bharat Campaign.
    Keywords: Organizational Concern; Swachh Bharat Campaign; quality of life; Manufacturing Firms; Durgapur.

    by Shilpa Jain, Nitya Khurana 
    Abstract: India (and by extension, Indians) has a notorious reputation of being dirty. Such reputation is both embarrassing, as well as deeply ironic. But despite our failures, successive governments have focused on various aspects of public health, hygiene and sanitation. The present government too has declared a war against unhygienic sanitation through the Swachch Bharat Mission (SBM) launched on October 02, 2014. This mission will remain incomplete without creating a behavioral change among the Indian populace as also mentioned in the vision documents of SBM. Studies investigating the impact of the SBM on the attitudes and behaviours of people will help government and other stakeholders to review and streamline the strategies to achieve the mission. This paper is an attempt to study such attitudes led by involvement in responsible waste management of employees working in government organizations located in the National Capital Region of India regarding the SBM.
    Keywords: Involvement; Attitudes; Organizational Interventions; Awareness; Responsible Waste Management.

    by Ritu Bajaj, Vibha Dua Satija 
    Abstract: Cleanliness is important in our life as well as for the nation. Cleanliness is most important for physical well-being and a healthy environment. Our country has been focusing on personal hygiene but when it comes to social hygiene then it becomes a question who will initiate and accept the challenge. Mahatma Gandhi dreamt of clean India and even used it as a tool to integrate different sections of society. But his dream of clean India still remains unfulfilled. To fulfill his dream Prime Minister Narendra Modi launched the Swachh Bharat Abhiyaan on 145th Anniversary of Mahatma Gandhi on October 2, 2014 and put effort across the county in successful implementation of this mission by 2019. The objective of this paper is to find the level of awareness and impact of this campaign and also to find the various problems causing hindrance in the effective implementation of this programme. The data has been collected using convenience sampling with a sample size of 151. It was found that although there is a good level of awareness about the abhiyan but still level of impact is not so great. The study depicts the major problem is in spite of continuous efforts put across since last one and half year still Swachh bharat has not become a habit.
    Keywords: Swachh Bharat Mission; awareness;social hygiene.