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International Journal of Indian Culture and Business Management

 

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International Journal of Indian Culture and Business Management (45 papers in press)

 

Regular Issues

 

  • Quality Issues Affecting Organizational Performance: A Review of Indian Technical Education   Order a copy of this article
    by Lalit Upadhayay, Prem Vrat 
    Abstract: Indian technical education, in the recent past, experienced an exponential growth causing degradation in the employability of engineering graduates. This affected the business performance of many private technical institutions in India which are now on the brink of extinction. Low employability of engineering graduates may render them jobless and may convert the so called Indias Demographic Dividend into the Demographic Disaster. Therefore, it is imperative to analyze the quality issues affecting the performance of technical institutions in India. The aim of this paper is to analyze quality issues in the technical education and examine the application of quality improvement tools and techniques in this area. The paper presents an extensive review of literature in the area of technical education. The study identifies the enablers and barriers to quality of technical education at strategic and operational level. The paper discusses policy implications and suggests corrective measures to address quality related issues in technical education
    Keywords: Quality issues in Technical Education; QFD in Technical Education; Performance of Technical Institutions, Employability

  • Price Discovery in Indian Stock Index Futures Market: New Evidence Based on Intraday Data   Order a copy of this article
    by Sarveshwar Inani 
    Abstract: This study revisits price discovery process in Indian stock index futures market for spot and futures of S&P CNX Nifty, by using high-frequency one-minute time-interval data for the period from January 2014 to August 2015 to gain fresh insights. Stationarity and cointegration tests reveal that spot and futures prices are I(1) and cointegrated. Three different econometric methodologies component share method of Gonzalo and Granger (1995), information share method of Hasbrouck (1995), and modified information share of Lien and Shrestha (2009) have been employed to determine the extent of price discovery contribution by spot and futures markets. The results reveal that futures market is performing its price discovery function which satisfies the transaction cost hypothesis. Also, these results support the notion that futures market is more efficient vis-
    Keywords: Price Discovery; Vector Error Correction Model; Johansen Cointegration; Component Share; Information Share; Modified Information Share; Common Factor Methods; Futures Market

  • Enhancing Reliability and Quality for SMEs in India by using Failure Mode Effect Analysis and Total Productive Maintenance   Order a copy of this article
    by Sachin N. Waghmare, D N Raut, S K Mahajan, S S Bhamare 
    Abstract: Abstract- The globalisation of markets, growth of customers expectations, widening competition puts pressure on SMEs in India. To withstand with such issues and contend with large and global enterprises, SMEs need to implement inventive approaches in their operations. This study has empirical tested the effect of critical faults for machinery manufacturing such as equipment problem, procedure problem, personnel error, and design problem, training deficiency, and management problem, external phenomena and tpm pillars such as 5s, autonomous maintenance, continuous improvement (kaizen), planned maintenance, quality maintenance, education & training, safety, health-environment control on SMEs in India. A survey was carried out on a sample of 473 manufacturing SMEs operating in the manufacture of machinery and equipment, packaging, automobile, chemical, food processing and metal processing in India. The Statistical Package for Social Sciences version 16 & scilab 5.3.3 is used to analyse data obtained. The hypotheses are tested and a generic model of FMEA and TPM is proposed for SMEs in India to improve their reliability and quality.
    Keywords: Keywords- Equipment Problem, Procedure Problem, Personnel Error, Design Problem, Training Deficiency, Management Problem, External Phenomena, Tpm Pillars, SMEs India.

  • Capital Asset Pricing Model & Sub-prime crisis: Evidence from Indian Equity Market   Order a copy of this article
    by SHWETA BAJPAI, Anil Sharma 
    Abstract: The sub-prime crisis of 2008 affected a vast majority of economies across the globe. The impact of the crisis on economies varied depending on their degree of integration with countries most affected by the crisis.. Naturally, the crisis caused considerable instability across stock markets as well. It is expected that well-known equilibrium relationships on asset prices would demonstrate a severe departure from their equilibrium levels. This study is an attempt to examine Capital asset pricing model (CAPM) empirically in its standard form with the help of two-stage regression method in the light of the crisis of 2008. The study uses select CNX 500 stocks for ten years, from Jan. 01, 2004 to Dec. 31, 2013. Since this period includes sub-prime crisis recessionary period of 2008, an attempt has been made to examine the CAPM for the whole period as well as before and after the recessionary period. Additionally, to establish the robustness of the model, the CAPM has been tested on a rolling sample daily data of one year with a monthly updating scheme. That is, the CAPM has been examined on a total number of 109 rolling samples of one year each. While testing the CAPM, the rolling regression technique is applied to individual assets as well as on portfolios thereof. This study suggests that the CAPM is not able to explain the return generating process of stocks in an efficient manner. However, the model without the intercept term cannot be ignored grossly, as it marks its significance around 16% of times. Out of 109 Rolling samples, 17 samples of the constrained model had standard errors less than the same number of samples of the unconstrained model
    Keywords: CAPM; Rolling Regression; Cross Sectional Regression.

  • Trading Trends in Indian Commodity Exchanges with special reference to Agricultural Commodities   Order a copy of this article
    by Anand Bansal, Satinder Kaur 
    Abstract: Globally commodity markets have gone through a long journey. In India, the emergence and augmentation of the organized commodity derivative market is relatively a recent phenomenon. Since its inception in June 2000, derivative exchanges have exhibited exponential growth in terms of volume and value of trade. The setting up of the three exchanges was the turning point in the history of commodity market of India. Hence, the study is undertaken to analyze the trends and progress of the national commodity exchanges of India and comparing value of trade of the selected agricultural commodities (soybean, mustard seed, soy oil, guarseed and channa). Data for the commodities un
    Keywords: Commodity Exchanges; India; Agricultural Commodities

  • DISRUPTIVE INNOVATION THROUGH A DYNAMIC CAPABILITIES LENS: AN EXPLORATION OF THE AUTO COMPONENT SECTOR IN INDIA   Order a copy of this article
    by Deepak Pandit, Maheshkumar P. Joshi, Rajen K. Gupta, Arun Sahay 
    Abstract: Innovation has gained momentum for the development, spread, and survival of auto industrial firms in India. In this paper, we study the less-explored aspect of organizational response focusing on discontinuous innovation. The Indian auto sector requires a tool for long-term market dominance, particularly owing to the rapid change in the business environment. This can be achieved through a special kind of discontinuous innovation known as disruptive innovation (DI). We further affirm how developing DI is facilitated by the firms dynamic capability (DC), to substantiate our claims, we develop and utilize a survey instrument to test a hypothesized model with responses from various firms affiliated with the Indian auto component industry. Our findings confirm the positive roles of DC and research and development (R&D) expenditure as antecedents to DI. We further conduct exploratory analysis to study factors such as R&D and environmental turbulence as moderators of the DC-DI relationship. We offer the following contributions: (a) the operationalization of DC and DI for the Indian context, (b) a sector specific study, and (c) critical results pertaining to moderating role of R&D and environmental turbulence on the positive DC-DI relationship.
    Keywords: Dynamic Capability,Disruptive Innovation,Automotive Sector,Emerging Economy, Indian Economic Liberalizationrn

  • An analytical model for supplier selection   Order a copy of this article
    by Darshan Kumar, Seema Seema 
    Abstract: Supplier selection acts as the pivotal role in an enterprises business development, with future competitive ability in an industrial environment. The selecting process mainly involves evaluation of different alternative suppliers based on different criteria. Both qualitative and quantitative factors have to be considered and a trade-off is made between tangible and intangible factors while selecting a supplier. In the present paper, an analytical model has been developed for selecting supplier for Indian chemical organizations using TOPSIS method. In the present example, we have attempted to give empirical evidence to provide manufacturing managers a practical methodology for selecting suitable suppliers. It has been concluded that quality products are beneficial only if their customers are satisfied with the service being provided by the suppliers.
    Keywords: Supplier selection; TOPSIS; service; quality; cost.

  • Financial Behaviour of Selected Telecom Companies in India: A Comparative Analysis   Order a copy of this article
    by Sadhna Shukla, T.N. Roopa 
    Abstract: The financial ratio analysis is considered as a powerful tool to illustrate the relative measures of firms financial strengths and weaknesses and is an indicator of potential problems of different aspects of a companys operations. The aim of this paper is to evaluate the financial performance with the help of ratio analysis of the leading telecom giants in India viz. Airtel, BSNL, Idea, Reliance Communications and Tata Communications. The key financial ratios used to estimate the financial behavior of telecom companies are profitability ratios, liquidity ratios, solvency ratios and efficiency ratios. The data used to calculate the ratios were collected from companies annual reports between 2009 and 2014, using the Internet as the primary medium. The analysis done reveals that Airtel and Idea dominate Reliance communication, BSNL and Tata communications in data revenue growth and subscriber base.
    Keywords: Efficiency ratios, Financial ratio analysis, Liquidity ratios, Profitability ratios, Solvency ratios

  • A MOTIVE BASED SEGMENTATION OF INDIAN DOMESTIC TOURISTS   Order a copy of this article
    by Tapas Kumar Chatterjee, Bikramjit Rishi, Rajendra Nargundkar 
    Abstract: Tourism plays an important role within the Indian economy. To harness the full potential of this growing industry it is high time that a professional approach is adopted by tourism marketers in terms of their marketing strategies. This study makes an attempt to segment the Indian tourists. By us using the descriptive research design, data has been collected from 248 respondents for questionnaire development study and 208 for segmentation study. The results of this study suggest three types of Indian domestic tourists, viz (1) self explorers or lonely monks, (2) fun lovers or jolly johns and (3) adventure lovers or risky rookies exist in the Indian market. This segmentation will be useful in designing marketing strategies to lure these segments of the Indian tourists.
    Keywords: Domestic tourists, Segmentation, Travel motives, Cluster Analysis,

  • AN EMPIRICAL STUDY ON ACCEPTANCE OF VIDEO ON DEMAND SERVICES IN INDIAN MARKET   Order a copy of this article
    by Esha Jain, Manish Madan 
    Abstract: The purpose of this study is to device a suitable business model to exploit the opportunities in Indian video on demand (VOD) service provider industry. To achieve the desired purpose, the researcher approached the respondents to find out their expectation and perceptions of service quality in VOD services experiences based on the dimensions of the SERVQUAL model. A quantitative research had been carried out for the purpose and this involved some quantitative analyses with the use of statistical tools (descriptive and inferential). The data obtained from the respondents using the VOD services of the services offered by the VOD service providers are in the quantifiable terms so that the required objectives which were framed for the study can be achieved statistically with the help of SPSS software version 20.0 for the analysis of the quantifiable data.
    Keywords: Business Model; Factor Analysis; Service Quality; Video on Demand

  • Evaluating the Impact of Gender Sensitivity Training on Public Officers Attitudes -An empirical study   Order a copy of this article
    by Sangeeta Goel 
    Abstract: As more and more organizations have come to consider the short term training a quick fix for long persisting organizational problems like gender-based bias, it will be interesting to see if the resources invested in such quick fix training, yield , desired results. In order to determine if such results were possible, a study was conducted, using participants with N =220 in a gender sensitivity training (GST) programme. The initial survey was a pre-test, administered before training and the second survey was administered after a 10-day GST module. The two data sets (pre and post GST) were collected and compared using bi-variate statistical analysis. These results demonstrate that a gender sensitization programme of short duration could be of very limited help in addressing such problems being embedded in personality, takes time to change. The paper raises a very topical question if the resources engaged in these programmes are well spent.
    Keywords: India , training , gender , Policy , bureaucracy , Gender sensitization ,empirical study , South Asian Management

  • Impact of HR interventions on quality of work life: evidence from healthcare units   Order a copy of this article
    by Tanaya Nayak, Chandan Kumar Sahoo, Pravat Kumar Mohanty 
    Abstract: The purpose of this paper is to examine the predictors of perceived quality of work life (QWL) by accentuating on human resource interventions in healthcare units. The study uses a structured questionnaire to collect data from 158 employees in the healthcare units of India. Data is analysed with tools like factor analysis and multiple regression analysis, using SPSS statistical software. The twenty items in the study describe five factors, namely compensation and rewards, managing grievances, conditions of work, employee welfare, and job security. The results reveal that the five HR interventions have a significant relationship with the degree of QWL of healthcare employees. This work provides a pragmatic view of the set of human resource interventions that are pivotal for better QWL of employees in healthcare organisations. The research also offers insights for healthcare managers, administrators, and practitioners for implementing these interventions.
    Keywords: Quality of work life, Human resource interventions, Employees, Healthcare

  • The impact of country-level corporate governance on analyst boldness and performance with target price forecasts   Order a copy of this article
    by Samie Ahmed Sayed, Deepak Chawla 
    Abstract: This study investigates the impact of country-level corporate governance on analyst boldness and performance with target price forecasts in Asian markets. Results suggest that analysts working in countries with better corporate governance standards have higher boldness with target price forecasts reflecting higher confidence in a more transparent environment. However, the study fails to establish a consistent relationship between country-level corporate governance and analyst performance with target price forecasts. The positive effects of better country-level corporate governance on analyst target price performance are visible only in the short-term and not at the end of the forecast horizon of one year. Past studies document a positive relationship between analyst accuracy and better corporate governance in western markets; we find partial evidence of the benefits of better country-level corporate governance on analyst target price performance in Asian markets.
    Keywords: corporate governance, equity research, analyst accuracy, target price forecasts

  • What Makes Employee Stay? Role of Psychological Empowerment in Organizational Commitment -Turnover Intentions Relationship: A Study on Indian Managers   Order a copy of this article
    by Shalini Srivastava, Deepti Pathak 
    Abstract: Purpose-The current study attempts to test the associations between the psychological empowerment, organizational commitment and turnover intentions amongst 293 middle-level executives handling technical profile. rnrnDesign/Methodology/Approach-The sample respondents were from the Indian industrial sectors of information technology (IT) and telecom. The response rate to the survey was 83.71 percent. Means, standard deviation, correlation analysis and hierarchical regression analysis, using the SPSS 18 statistical package, are administered on the sample. rnrnFindings-The study provides strong empirical relationship among constructs of psychological empowerment, organizational commitment and turnover intention. Employees displayed higher organizational commitment when they perceived an emotional bond with the organization and this increases their likelihood to remain in the organization. The findings show that psychological empowerment significantly affected the relationship between organizational commitment and turnover intentions and lower down the turnover intentions amongst executives by uplifting their commitment levels. rnrnResearch limitations/Implications- The study has some limitations in terms of sample, design, and method. First, the study is based on middle level employees in ICT sector only; future studies may explore employees from other sectors also. Second, responses were solicited from the employees of ICT companies in and around NCR, and therefore had limited geographical diversity. Another limitation in this research is use of self-report surveys. rnThe growing research on psychological empowerment has significant implications for practice in the Indian organizational setting as it significantly impacts organizational commitment and organizational outcomes. Organizations should work in the direction of providing its employees a competitive work environment, meaningful jobs, autonomy, recognition, challenge in order to enhance their psychological empowerment.rnrnOriginality/Value-The study contributes to research on psychological empowerment which has a great relevance in the ITC sector and contributes significantly in reducing the turnover rate of the managers in Indian context. rn
    Keywords: Psychological empowerment; organizational commitment; managers; moderating effect; turnover intentions; retentionrn

  • Enterprise System in a Mid Sized Indian Manufacturing Organization- A Case Study   Order a copy of this article
    by Kapil Dev Singh 
    Abstract: High Foam is a mid-sized Indian process manufacturing organization. The case study dispels the popular myth that Indian small and medium enterprises, especially in the manufacturing sector, are not successful in adopting Information Technology for business advantage. The relentless endeavors and a soft style of the Chief Information Officer (CIO), the open support of the Managing Director and the Executive Directors and a gradual approach to building the ERP has resulted into a seamlessly integrated enterprise wide system. The case study highlights important learnings for small and medium manufacturing enterprises in India and other developing countries. These learnings can be categorized under three broad heads of CIO leadership approach, role of top management and the broader approach to developing and implementing the enterprise system or the ERP.
    Keywords: India, SME, Manufacturing, Enterprise System, ERP, CIO, CEO

  • Market efficiency and information content of Indian commodity futures markets   Order a copy of this article
    by Vikas Pandey, Vipul  
    Abstract: This article examines the efficiency of pricing of eight commodity futures traded at Multi Commodity Exchange (MCX) and National Commodity & Derivative Exchange (NCDEX) of India. We find that the current futures prices and the expiration-day spot prices are generally cointegrated, and exhibit market efficiency. We also find evidence of predictive content in the futures prices for the future spot prices. This content varies among different commodities, and is more significant for the natural gas and agricultural commodities, which have higher storage and transportation costs. The risk premium is absent in the futures prices of most of our commodities, excepting two agricultural commodities and nickel.
    Keywords: Commodity Futures, Market Efficiency, Predictive Content, Risk Premium

  • Quality of Financial Reporting Influence of Corporate Governance Regulations   Order a copy of this article
    by Sushma Vishnani 
    Abstract: This paper aims at analyzing the quality of reported earnings for A and B group companies listed in Bombay Stock Exchange of India. For this purpose, the theoretical model proposed by Dechow and Dichev has been used to assess the quality of reported earnings. The results of the study show that reported earning quality of A-group companies is superior to that of B-group companies. The results further show that there is a drastic improvement in the reported earning quality of B-group companies after the imposition of Clause 49 (the corporate governance related to mandatory disclosures for all listed companies) in January 2006.
    Keywords: financial reporting, earnings quality, corporate governance, accruals quality

  • Role of Human Resource Flexibility in Organizational Performance: A study of Indian IT Firms   Order a copy of this article
    by V.V.Ajith Kumar, Snigdha Rai 
    Abstract: Present study examines the direct relationship between HR flexibility, and organizational performance. Also this study explores the moderating role of ethical culture in the relationship of HR flexibility and organizational performance. Data was collected via a questionnaire survey of 126 employees working in 65 major IT companies of Bangalore. The results indicate that all three dimensions of HR flexibility (Skill flexibility, Behavioural flexibility and HR practice flexibility) were significantly positively correlated with organizational performance (HR related performance and financial performance). Results of moderated regression analysis reveal the significant moderating role of ethical culture in HR flexibility and HR performance relationship. Limitations of the study and implications of the results are also discussed.
    Keywords: Human resource flexibility; Skill flexibility; Behavioural flexibility; HR practice flexibility; Ethical culture; Organizational performance; CFA; Moderated Regression Analysis

  • The mediating impact of psychological capital (PsyCap) on mentoring outcomes of trust in management and person organization fit (P-O fit) - a conceptual model   Order a copy of this article
    by Rajesh Premchandran, Pushpendra Priyadarshi 
    Abstract: Though considerable research has happened on mentoring, the outcomes of mentoring have been less explored through the lens of positive organizational behaviour. In this paper, a conceptual model has been proposed describing the mediating impact of Psychological Capital (PsyCap) on the perceived outcomes of mentoring as measured by person-organization fit and trust in management. This answers the call for further research on interventions that can increase PsyCap among employees. The central proposition is that high quality mentoring leads to increase in trust in management and person-organization fit (P-O fit) and that this process is mediated through an increase in PsyCap. Hence this framework expands nomological network surrounding mentoring. It is also proposed that the increase in person-organization fit will also lead to increase in organizational commitment. Trust in management will moderate the outcome of effective mentoring as measured by career satisfaction is the final proposition. Research on the antecedents of P-O fit is limited and this understanding will further knowledge on the process through which organizations can enhance person-environment fit and trust in management through formal mentoring programs and describe what managers can do to aid and assist the success of such programs.
    Keywords: Mentoring, psychological capital,Psycap, trust-in-management, person-organization fit, organizational commitment, career satisfaction, India

  • EXPATRIATES CROSS CULTURAL ADJUSTMENT CHALLENGE IN DIVERSE INDIA: A THREE LEVEL ANALYSIS   Order a copy of this article
    by Sahiba Sharma, Richa Dahiya 
    Abstract: As world is looking at the emerging economies for investment, India has become the latest hub. International assignments as an unavoidable part of globalization brings along with them a major issue of cross cultural adjustment, although India has witnessed expatriate management under British rule but the cultural diversity has made this country still an enigma for expatriates to understand. Therefore, our study aims at finding why expatriates find India challenging for cross cultural adjustment. It reviews the factors which force expatriates to come to India and also about the cross cultural adjustment challenges they face at macro, meso and micro level. The finding of the study shows an inverse relation between cross cultural adjustment and organizational challenges, which means higher cross cultural adjustment will create less challenges at workplace and a positive relation between cultural literacy and cross cultural adjustment. The study outcome lays down a foundation stone in India for future researches, as very less literature is available in context to India, the research discussion will be useful for the global strategist to get a better insight into India to re-vamp their strategies pertaining to expatriates in India.
    Keywords: cross cultural adjustment, cultural challenges, expatriates, India, cultural diversity, cultural differences, national culture, organizational culture, cultural literacy, international assignments, Indian culture

  • Exploring the interconnections of consumer preference between Cause type and Cause scope in a Cause Related Marketing Activity: Evidence from Indian Context   Order a copy of this article
    by Sujo Thomas, Sonal Kureshi 
    Abstract: Cause Related Marketing (CRM) is defined by Varadarajan and Menon (1988) as a process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue‐providing exchanges that satisfy organizational and individual objectives. In the view of the growing significance of CRM in countries like India, it becomes crucial to understand what factors lead to effective implementation of CRM. This study will provide insights into both type and scope of cause and their bearing upon consumer CRM participation intention. Consumer data were collected using a structured questionnaire from the western region of India. Reponses pertaining to two aspects about the cause of the initiative, type of cause and scope of cause were collected. Results showed that consumers interests in participation were found to differ significantly across both type of cause and scope of cause.
    Keywords: Cause Related Marketing, Cause Preference, Cause Scope, Social marketing, CRM Initiatives, CRM Awareness, CRM, India, Cause Type, Cause selection

  • INVESTIGATING THE MYTHS ASSOCIATED WITH IPOS OF SMALL AND MEDIUM ENTERPRISES : THE CASE OF INDIA   Order a copy of this article
    by Geet Kalra, Nirali Kansara 
    Abstract: Small and medium sized Enterprises play a major role in the sustainable development of a nation, creating employment opportunities and enhancing trade opportunities. India, being a developing nation has most of its enterprises operating at small/medium scale. Raising capital through public offerings plays a crucial role in the beginning life cycle of small scale enterprises. But because of the lesser liquidity, critical size, informational asymmetry and lack of suitable markets, these SMEs suffer an acute disadvantage. There has been an increase in the number of SME-IPOs in the past 5 years. This paper aims at studying the effect of different IPO variables such as issue size, issue price, underpricing/overpricing, percentage net issue etc on the short and long term after-returns of the SMEs. After critical analysis, it has been found that IPO variables do not contribute significantly to the short term returns for SME because of lesser liquidity in the stock markets.
    Keywords: development, long term after returns, SMEs, underpricing, short term returns, IPO

  • Validating FMEA & TPM constructs for SMEs in India: A structural equation modelling approach.   Order a copy of this article
    by Sachin N. Waghmare, D. N. Raut, S. K. Mahajan, S. S. Bhamare 
    Abstract: SMEs in India are facing challenges due to growing competition from large domestic firms and the MNCs & increasing customers demand for quality. To sustain in the market and compete with large and global enterprises, SMEs in India need to adopt advanced approaches in their operations. Improving quality is totally essential to sustain growth. Quality of production process means consistent and viable process. From an extensive review of the literature FMEA (Failure Mode Effect Analysis) is one of the best current techniques to achieve high reliability & the goal of TPM (Total Productive Maintenance) is to improve quality. This paper investigates the effect of FMEA and TPM constructs on reliability and quality of SMEs in India. A questionnaire survey was conducted to 473 firms and hypotheses were tested using a structural equation modelling (SEM). This study has empirically tested the effect of Fault Classification on reliability and TPM pillars on quality of SMEs. This paper provides guidelines for SMEs in India to improve reliability& quality of manufacturing process.
    Keywords: fmea, fault classification, reliability, tpm pillars, quality, SMEs in India, factor analysis, structural equation modelling; SEM.

  • Behavioural Traits Affecting Motivational Potential of Individuals: A Proposed Conceptual Framework   Order a copy of this article
    by Prachi Bhatt, Sanghamitra Budhhapriya 
    Abstract: Motivation is a mechanism through which corporate goals are achieved. Corporate leaders always want a motivated workforce. However, it is a challenge to differentiate people in terms of their motivational potential which is intrinsic to an individual. In this context, identification of behavioural traits that differentiate individuals motivational potential becomes relevant. This paper underlines the relevance of motivational potential as a construct. It attempts to identify various behavioural traits that influence the motivational potential of an individual. Based on discussions with working professionals and a detailed review of literature, it proposes a framework consisting of eleven behavioural traits affecting the motivational potential. The outcome of the research would help practicing managers in understanding the behavioural traits related to motivational potential. It would help managers in realizing the potential of their employees, which otherwise may remain unrealised. Additionally, this article discusses the practical implications and scope for future research.
    Keywords: Motivation; Motivational potential; Workplace motivation; Intrinsic motivation; Individual differences; Behavioural traits

  • The Nexus of ICT, Electricity Consumption and Economic Growth in India: An ARDL Approach   Order a copy of this article
    by Sarveshwar Inani, Manas Tripathi 
    Abstract: This study examines both the short-run and long-run relationship among Information and Communication Technology (ICT), economic growth and electricity consumption using annual time-series data for India for the period 19912014. All the variables under study are I (1) as per Dickey-Fuller-Generalized least square unit root test results. For cointegration test and causality analysis, we have used autoregressive distributive lag (ARDL) bounds test and vector error correction model (VECM) Granger causality test respectively. ARDL test results suggest that ICT stimulates economic growth in the short-run but not in long-run, whereas electricity consumption has significant and positive impact on economic growth in long-run and short-run as well which supports the energy-led growth hypothesis. However, there is no cointegration when electricity consumption becomes dependent variable and other variables are independent. Economic growth does not granger cause electricity consumption in the short run. These findings suggest that India should focus on ICT expansion to accelerate economic growth in short-run and India should not follow energy conservation policies as it might adversely impact economic growth in both short- and long-run. Instead, India should focus on energy efficient policies. This study has crucial policy implications. Hence, proper balance and co-ordination among ICT policy, energy policy, and economic growth policy are recommended.
    Keywords: Economic Growth; Energy Consumption; ICT; ARDL Bounds Test; Granger Causality; Mobile Usage

  • Demographic and Psychographic Antecedents of Ecologically Conscious Consumer Behavior: An Empirical Investigation   Order a copy of this article
    by Kavita Srivastava, Deepak Chawla 
    Abstract: Researchers have continued to study green consumers characteristics, habits, and lifestyle, which significantly influence their buying behavior. In the same vein, the present study aims to measure the role of consumer demographics, i.e., age, gender, education, income, and marital status and psychographic characteristics such as perceived consumer effectiveness, environmental concern, altruism and liberalism in predicting ecological conscious buying behavior.The research employed a survey-based method to test at theoretically grounded set of hypotheses. A structured questionnaire of 32 items was administered on 306 respondents to collect the data. Three statistical models were tested using regression analyses to test the hypotheses. All three models were found significant. The results witnessed that psychographic characteristics of consumers are more important to predict ecologically conscious behavior. The environmental concern is seen to be the most important variable followed by perceived consumer effectiveness and altruism. The implications of the findings and need for future research are discussed.
    Keywords: Altruism, Bio-degradable, Environment concern, Energy-efficient, Green Marketing, Greendex Survey, Perceived consumer effectiveness, Liberalism

  • Measuring the Status and Identifying the Factors Influencing Child Immunization in Darjeeling District of West Bengal, India   Order a copy of this article
    by Maumita Ghosh, Shrabanti Maity 
    Abstract: Recently it is found that a significant section of the nations children today are deprived of the fruits of development and been kept away from the basic amenities of life-health, education, sanitation, nutrition and so on. In this paper authors mainly concentrated to find mothers composite health index and to identify the factors influencing the immunization status of the child. This study is mainly based on the primary data collected from 200 households with 245 children from these households whose age comes under the required age group (12 months to 2 years). Yuels coefficient of association is used to find out the association of various socio economic variables with the phenomenon of child immunization. Mothers composite health index has been constructed using the multiple correspondence analysis (MCA) and various socio economic determinants of such vaccination have been analyzed through the use of Logitic regression analysis. rn
    Keywords: Child Immunization, Multiple Correspondence Analysis (MCA), Mothers’ Composite Health Index, Logistic Regression.

  • Exploring the link between Impulsive buying tendency, self-esteem and normative influence: A structural equation Model   Order a copy of this article
    by Nirmalya Bandyopadhyay 
    Abstract: The purpose of the paper is to investigate the role of self-esteem and consumers susceptibility to interpersonal influence in influencing IBT through survey of Indian consumers. Data were collected through questionnaires administered to 250 corporate executives through an online survey. Structural equation modeling technique was used to test the hypothesized model. The empirical findings of the study revealed a negative relationship between self-esteem and impulsive buying tendency. Consumers susceptibility to interpersonal influence was found to have a positive impact on the impulsive buying tendency. Self esteem was found to be negatively related to the impulsive buying tendency. The mediation role of consumers susceptibility to interpersonal influence in the relationship between self-esteem and the impulsive buying tendency was established. The model was tested in the Indian context with corporate executives as participants.Result indicates a negative relationship between SE and IBT and a positive relationship between nCSII and IBT. The mediation intervention of nCSII in the relationship between SE and IBT is also established. Managerial implications, limitations, and directions for future research are discussed.
    Keywords: Impulsive buying, impulsive buying tendency, self-esteem, Consumer's susceptibility to interpersonal influence

  • Causal Drivers of International Tourism Industry in Tamil Nadu: A Geweke Causality Analysis   Order a copy of this article
    by Khee Giap Tan, Anuja Tandon, Teleixi Xie 
    Abstract: This paper is an attempt to understand the causal development mechanisms of the international tourism sector in the State of Tamil Nadu in India. Being able to identify the factors that affect the growth of the international tourism sector would enable the local government to better facilitate the growth of the sector. To achieve this objective, we employ a novel empirical methodology using the Geweke causality framework to investigate the causal drivers of the tourism industry. Our empirical results suggest that safety, transport infrastructure as well as cleanliness, sanitation and healthcare conditions are causal factors that significantly affect the development of international tourism sector in Tamil Nadu. Our empirical analysis also identifies several key policy implications for not just the state of Tamil Nadu but also other states with similar conditions on how to develop a robust international tourism sector.
    Keywords: Geweke Causality; Travel and Tourism; Tamil Nadu; India; Competitiveness

  • Workplace bullying among Indian managers: prevalence, sources and bystanders reactions   Order a copy of this article
    by Arpana Rai, Upasna A Agarwal 
    Abstract: The present study examines the prevalence of bullying, sources of bullying and bystanders reactions to bullying amongst Indian Managers. Data gathered from 205 managers using behavioral and self-labeling approaches of measuring workplace bullying suggest that like managers in the west, Indians experience high instances of bullying. In terms of direction of bullying, it was found that downward bullying predominates as most of the bullying acts were directed from superiors. The study also highlights bystanders reactions to bullying indicating that majority had preferred silence when they witnessed bullying. The findings of the study highlight a number of key avenues for future research that will help to extend the current workplace bullying literature.
    Keywords: Workplace bullying, Indian managers, prevalence, sources, bystanders’ reactions

  • Why do Indian SMEs fail and succeed?: Insights from auto-component industry   Order a copy of this article
    by Dilip Nandkeolyar, Neeraj Pandey, Ravi Kiran, Shailendra Kumar 
    Abstract: A cursory look at data on Small and Medium Enterprises (SME) in India shows that large number of SMEs are failing. This study found fundamental reasons behind this failure besides providing insights into what makes few SMEs successfully manage competition. The data was collected from 517 auto-component manufacturing units in large automotive SME clusters of India. The research highlighted the key role of business planning in Indian SMEs. The SMEs need to proactively manage innovation and quality, improve financial agility, navigate change process and assess global impact. The study also looks at the role of benchmarking, negative attribution and buyer-supplier relationship in sustaining competitiveness by SMEs in post-WTO (World Trade Organization) era.
    Keywords: Small and Medium Enterprises, Benchmarking, Marketing, Business Planning, Auto-component, Manufacturing, Clusters, India

  • Elementary Education in Bharat (that is India): Insights from a Postcolonial Ethnographic Study of a Gurukul   Order a copy of this article
    by Ankur Joshi, Rajen K Gupta 
    Abstract: The education delivered in Bharat grapples with the issues of quality in terms of its content, pedagogy and the outcomes. The colonization of education system subsequently led to the demise of traditional institutions (like Gurukul) of education delivery. Afterwards with the political independence, the government neither could work for the decolonization of the education nor could it make significant efforts to revive or learn from the Gurukul system. However, a significant number of Gurukuls are still running in the country. This paper takes a post-colonial stance to the education and presents an ethnographic account of one such Gurukul. The propositions are presented based on this account for improvement in the quality of elementary education.
    Keywords: Culture; Gurukul; Education; Ethnography; Postcolonialism; Bharat

  • Personality composition in Indian software teams and its relationship to social cohesion and task cohesion   Order a copy of this article
    by Sapnaa Aeron, Suman Pathak 
    Abstract: The study investigates the effect of teams' Big Five personality composition (mean, variance, minimum, and maximum) on social and task cohesion. The authors illustrate an empirical study on information technology professionals that elaborates on preceding research and observed significantly divergent findings. Contrary to past studies, significant relation was found between conscientiousness and social cohesion and openness to experience and social and task cohesion. Further, no relationship was found between agreeableness and task cohesion. Results partly confer the relationship between extraversion and social cohesion; neuroticism and social and task cohesion. Implications of these findings and future research needs are discussed.
    Keywords: five-factor model; information technology; personality composition; software development; software teams; India; social cohesion; task cohesion; conscientiousness; openness to experience; agreeableness; extraversion; neuroticism; teamwork.

  • Moderating role of locus of control in the relationship between job satisfaction and organisational citizenship behaviour: a study of the Indian IT sector   Order a copy of this article
    by Bindu Chhabra, R.P. Mohanty 
    Abstract: The present study was conducted to explore the direct relationship of job satisfaction and locus of control (LOC) on four dimensions of organisational citizenship behaviour (OCB) i.e. interpersonal helping, individual initiative, personal industry and loyal boosterism. The purpose of the study was also to see if locus of control moderates the relationship between job satisfaction and the above mentioned dimensions of OCB. The study was conducted using structured questionnaires for measuring the above mentioned variables. The sample consisted of 449 IT professionals working in Delhi and National Capital Region. Hierarchical multiple regression analysis was used to analyse the data. The analysis showed that job satisfaction and internal locus of control was positively related to all dimensions of OCB. However, the moderating role of LOC was seen in the relationship of job satisfaction and only two dimensions of OCB namely individual initiative and personal industry. The present study has important implications for human resource development in the IT sector in India. Managers should use strategies to achieve high job satisfaction and OCB. They must be aware of the moderating role of different personality attributes on the relationship between job satisfaction and OCB.
    Keywords: organisational citizenship behaviour; OCB; job satisfaction; locus of control; LOC; IT professionals; information technology; hierarchical multiple regression; human resource development; HRD; India; personality attributes.

  • Performance of local area banks in India: an empirical study (2003-2012)   Order a copy of this article
    by Padmasai Arora, Hitesh Arora 
    Abstract: Conceived as an alternative source of innovation and credit to marginal and small agricultural farmers and retail business in remote rural areas through integrating local markets, the viability of local area banks (LABs) in the Indian banking sector has been a matter of debate ever since their inception in the late '90s. This paper undertakes the first ever comprehensive assessment of the performance of LABs tracking their origin, role and performance during the ten-year period from 2003-04 to 2012-13. Important financial performance indicators of LABs are observed vis-á-vis scheduled commercial banks (SCBs) and regional rural banks (RRBs) using ratio analysis. Data envelopment analysis (DEA) is employed to study the changes in productivity and efficiency experienced by the commercial banks during the period of study. Results show that: 1) LABs are more profitable than SCBs and RRBs; 2) LABs are less efficient than SCBs and RRBs; 3) productivity growth in SCBs, RRBs and LABs has been experiencing a downward trend. The paper also attempts to explain these results. Based on a reasonably long ten year period, the present study is expected to go a long way in determining the future viability of LABs through policy inferences derived.
    Keywords: commercial banks; local area banks; LABs; India; bank performance; regional rural banks; RRBs; financial ratios; data envelopment analysis; DEA; banking industry; financial performance; profitability; productivity; bank efficiency.

  • Employee engagement in the pharmaceuticals sector in Bangladesh: a case study of a pharmaceuticals company   Order a copy of this article
    by Anthony Lewis, Brychan Thomas, M. Al-Amin 
    Abstract: This research has investigated the effect of employee engagement on organisational performance in the context of a pharmaceuticals company. The major results have been compared with grounded theory to draw an effective conclusion. Through a qualitative research method, primary data was collected via questionnaires and interviews. However, the questionnaire was administered by the respondents and the interviews were conducted on Skype due to the distance between respondents and researchers. The sample size is 35 and comprises 32 non-managers and three managers. The research concluded that employee engagement positively influenced the performance of the case organisation. However, the overall levels of engagement in the case organisation are still considered to be lower than optimal. A number of key drivers of employee engagement have been carefully investigated to examine their viability. This research recommends specific employee engagement drivers which are feasible for the case organisation.
    Keywords: employee engagement; case study; organisational performance; workplace; job satisfaction; pharmaceuticals; pharmaceutical industry; firm performance.

  • Exploring service quality: a critical review of literature   Order a copy of this article
    by Nirmalya Bandyopadhyay 
    Abstract: With the phenomenal growth of the service sector in the last few decades, research related to the creation and delivery of services has been intensified. Four well-documented characteristics of services - intangibility, inseparability, variability and perishability pose challenges to the marketers to develop appropriate strategies to meet a consumers' service need profitably. The researchers were keen in developing models to identify the attributes and understand quality dimensions of services across varied service settings and their applicability in the service industry to facilitate the service marketers in their efforts of service excellence development. This paper discusses a review of literature on service quality and presents key managerial insights to enable service marketer to formulate strategies appropriately to enhance the quality of their offerings to satisfy service customers and achieve their objectives.
    Keywords: customer expectations; perceived quality; customer satisfaction; service quality; quality dimensions; literature review; service industry; services; marketing strategy.

  • Modelling situational factors in variety seeking behaviour: a conceptual approach   Order a copy of this article
    by Rajesh Nanarpuzha, Abhishek 
    Abstract: The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors in variety seeking behaviour. The conceptual model developed demonstrates that the incorporation of situational variables can result in a more comprehensive model to explain variety seeking behaviour. The paper also introduces the Indian retail scenario as a particularly apt context for operationalising the variables of the proposed model. This has implications for several emerging markets where similar retail contexts are present.
    Keywords: variety seeking behaviour; situational factors; choice modelling; retailing; India; lightning bolt model; consumer behaviour; conceptual models; retail stores; retail industry.

  • Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context   Order a copy of this article
    by Abhishek, Arvind Sahay 
    Abstract: Celebrity endorsement is a big market in India and continues to grow bigger. However, in spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful examples suggest that it will be wrong to consider celebrity endorsement as an effective response to media clutter in all situations inspite of the intensity of involvement people have with celebrities in India. In the absence of existing celebrity endorsement theories to satisfactorily explain the phenomenon in India, this paper uses the lens of culture to develop propositions on how consumer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. We build our argument by using culture to explain the congruence between celebrity and consumers for elaborating celebrity endorsement in Indian markets.
    Keywords: culture; congruence; power distance; individualism; collectivism; long-term orientation; short-term orientation; celebrity endorsement; India; brand endorsement; consumer attitudes.

  • Community-based agri-chain network: sustainable alternate pathway towards development in India   Order a copy of this article
    by Rohit Joshi, Sanjeeb Kakoty, Rohit Dwivedi 
    Abstract: The public distribution system (PDS) in India is a reform initiated way back. This scheme was started with the stated objective of providing food grain, ensuring the welfare of poor and maintaining price stability for the essential commodities for all citizens. However, because of a number of factors such as insufficient management, lack of proper targeting, etc., the functions of PDS never matched with its intended objective. Through the case study methodology a thorough analysis is done in Assam, a state of India, on various issues linked with supply chain of agricultural commodities, from farmer side production to customer side consumption, including subsidy, cost, price fluctuation, transportation, storage, agriculture trade, etc. The paper tried to seek an alternative pathway towards the mandate of Assam PDS by a sustainable architecture which would base itself on the strengths of the community but organising and supported by a redesigned professional structure.
    Keywords: social democracy; farmers; poverty; community-based agri-chain network; public distribution system; PDS; India.

  • Government intervention and corporate social responsibility in India   Order a copy of this article
    by Upali Arijita Biswas, Suresh Garg, Archana Singh 
    Abstract: The change in the nature of relationship between the Indian government and business has been accompanied by a transition in the government's policies for CSR and heralds the rise of the relational state, which embodies co-responsibility between the state, society and public and private sectors. Using an analytical framework, the paper analyses the strategies adopted by the Indian Government in recent years in order to promote the adoption of CSR in business initiatives. A questionnaire survey of 191 CSR personnel, further examines the role of the government in the CSR scenario. Employing principle component analysis to the questionnaire responses revealed that CSR personnel deem the involvement of the government in promulgating CSR through both hard and soft approaches like facilitation, participation, awareness generation, CSR regulation, peripheral legislation and penalising. The paper will be of interest to CSR stakeholders and in particular to governments contemplating a more active role in encouraging organisations, in their countries, to undertake CSR activities.
    Keywords: corporate social responsibility; CSR; government; India; relational state; CSR regulations.

  • Performance-related pay perception in Indian central public sector enterprises   Order a copy of this article
    by Punam Singh, R.K. Mishra 
    Abstract: Linking pay with performance is commonly referred as performance-related pay (PRP). It is one of the most preferred pay technique followed worldwide in all sectors for attracting, motivating and retaining talent. Central public sector enterprises (CPSEs) in India have recognised the need for building a performance-oriented culture in order to survive and sustain competition. A concrete step in this direction was to integrate performance and compensation management system through the implementation of performance-related pay concept. The implementation of PRP is expected to help CPSEs to attract, motivate and retain talent by bringing CPSEs compensation at par with its competitors in private sector. PRP has been made an integral part of CPSEs pay package through the implementation of latest pay revision for the Indian CPSEs. In the given context, it is important to study executive's perception towards PRP and also to understand the real challenges in the implementation of PRP process.
    Keywords: performance-related pay; PRP; performance management system; PMS; central public sector enterprises; CPSEs; India; perception.

  • Assessment of in-depth content coverage by Indian universities' websites: end users' expectations versus perceptions   Order a copy of this article
    by Bhim Sain Singla, Himanshu Aggarwal 
    Abstract: The websites created by the Indian universities mainly serve the purpose of advancing their mission and brand name by providing trouble-free online services and valuable academic information to their target users. However, it always remains a challenge to cater to the needs of its varied target users, i.e., faculty, students, parents, alumni, donors, trustees, etc. The current study aims to explore which of the contents influence users' perceptions most in the context of Indian universities' websites by way of importance-performance analysis (IPA) as the theoretical foundation. The field survey points out that every content item has its own importance in the viewpoint of end users. The main findings of this study underline the gaps between the experiences and expectations of end users towards the scope of information covered by Indian universities' websites, and suggest appropriate measures to plug these gaps. Therefore, the results of this study serve as guidelines for evaluating content coverage in a typical university website and understanding the extent to which the website could meet the expectations of its intended users. Besides, it will provide the web designers much needed information that can be used to construct or improve the websites of other universities.
    Keywords: content categories; content items; expectations versus perceptions; effective website; focus group; India; importance performance analysis; IPA; universities’ websites.

  • Can moral development lead to upward influence behaviour? The mediating role of transformational leadership in an empirical inquiry   Order a copy of this article
    by Koustab Ghosh 
    Abstract: This empirical study examined the impact of transformational leadership with its antecedent of moral development on upward influence behaviour taking managerial responses from two power sector organisations located in India. Structured questionnaires were administered on the sample respondents in order to elicit the expected hypothetical relationship among moral development; transformational leadership; and upward influence behaviours. A total of 210 valid responses from two power sector organisations represented by junior, middle, and senior level executives were found valid for data analysis. Descriptive, correlations, post-hoc and confirmatory factor analyses were applied to empirically examine the hypothesised framework. Multilevel structural equation modelling (MSEM) analysis showed that moral development (moral sensitivity, moral motivation, and moral implementation) were positively related to transformational leadership, whereas transformational leadership was positively related to positive upward influence behaviours, and negatively related to negative upward influence behaviours.
    Keywords: moral development; transformational leadership; upward influence behaviour; UIB.

Special Issue on: National Conference on Managerial Perspectives, Issues, and Challenges of Swachch Bharat Abhiyan 2014 Managerial Perspectives, Issues and Challenges of Swachch Bharat (Clean India) Campaign

  • E-waste management awareness and intentions among youth consumers: the mediating role of motivation   Order a copy of this article
    by Sanjay Dhingra, Nitika Sharma 
    Abstract: The paper empirically explores the role of general awareness, motivation and intentions in e-waste. It proposes an original framework to explore the influence of e-waste awareness on e-waste management intentions of consumers through the mediating role of e-waste management motivation. The data collected from young users were analyzed using mediation model proposed by Hayes (2008). The questionnaire was administered to study the identified the pertinent issues in e-waste management and the study found that e-waste general awareness of users significantly affects the e-waste management intentions through motivation of the users for their better health and environment.
    Keywords: e-waste awareness; e-waste motivation; e-waste management intentions; mediation model