International Journal of Indian Culture and Business Management (34 papers in press)
Causality Nexus between Inflation and Commodity Futures Trading In India
by Narinder Pal Singh, Archana Singh
Abstract: The allegation of inflationary effect of commodity futures trading by Indias parliamentary standing committee and subsequent ban on futures trading in some essential agri-commodities by the Government of India raised a question on price discovery function of commodity futures market. The ban triggered investigations on the relationship between the agricultural commodity futures and inflation. This paper is a novel attempt to fill the research gap by analyzing the causal relationship between commodity (argi, metals and energy) futures trading, and commodity specific Wholesale Price Index (WPI) inflation in India. A basket of four commodities Chana (chickpea), Gold, Copper and Crude Oil has been taken as a proxy for the commodity market. The sample period of the study is ten years, i.e., from January 2005 to December 2014. Futures volume monthly data is collected from Multi-Commodity Exchange (MCX) and National Commodity and Derivatives Exchange (NCDEX) while WPI monthly data is taken from Office of the Economic Advisor, Government of India. This paper uses Toda Yamamoto modified Granger causality test to investigate the nexus between commodity futures trading and inflation. From results, we infer that there is no causality effect from futures trading volume to WPI inflation for gold, copper and crude oil while chana futures trading is found to be responsible for increase in prices of chana in the spot market. This is a serious matter of concern for the government of India as India is the worlds largest consumer of chana. In a nutshell, we dont find any relationship between futures trading and inflation for three out of four sample commodities. Thus, we dont find sufficient empirical evidence that commodity futures trading leads to higher inflation.
Keywords: Toda Yamamoto modified Granger Causality; Commodity Futures; VAR; Stabilization; Inflation; Trading Volume.
Filmmaking and the India-Pakistan Partition: The Representation of Women in Contemporary Commercial Hindi Cinema
by Kovid Gupta, Omprakash K. Gupta
Abstract: The 1947 partition of India and Pakistan has been the subject of great scrutiny and debate. In particular, significant research has been done on the roles of women during the era and the injustices committed upon them in the name of religion. The partition in itself has been the subject of commercial Hindi cinema for the last several decades. Filmmakers have portrayed the epic migration through their own peripheries. Through this paper, we have analyzed how contemporary Hindi cinema (2000 onwards) has constructed the archetypical female during the partition era while drawing upon the Ramayana. The paper analyzes injustice through three forms of perpetration: communal, familial, and national. Gender identities and sexual violence have become of increasing importance in India over the last few years. At the same time, religious identity continues to play a huge role in day to day living. With the pervasive mass appeal and the rising globalization of Indian cinema, it is critical to understand how the countrys most successful films portray gender in conjunction to religion.
Keywords: Filmmaking; India; Pakistan; 1947 Partition; Hindi Cinema; Women in Cinema.
Performance of internal corporate ventures: the effect of team interactions and the absorptive capacity of the firm
by Mita Brahma, Shiv Tripathi
Abstract: Internal corporate ventures are launched by organizations to create value and build competitive advantage. This research investigates the effect of interactions among venture team members and the absorptive capacity of the organization on the performance of the venture. The interaction factors investigated are task conflict, relationship conflict, process conflict, cohesion and strategic consensus. Through a survey administered to 124 executives working in internal corporate ventures across 14 industries, the research concluded that conflict has a negative association with venture performance. Cohesion and strategic consensus have a positive association with venture performance. The absorptive capacity of the organization has a mediating effect on the strategic consensus-performance relationship. A multi-group analysis shows that for venture team members, the strongest relationship is between process and relationship conflict; for team leaders, the strongest relationship is between task and relationship conflict. The findings contribute to an understanding of determinants of venture performance.
Keywords: internal corporate venture; absorptive capacity; strategic consensus; team cohesion; team conflict; venture performance.
Identifying & Implementing CSFs for transforming success rate in IT Project Management
by Bishram Singh
Abstract: The purpose of this research is to identify effectiveness drivers in Indian Software Outsourcing industry, through the participation of the stakeholders like project managers, team leads, customers and use them for achieving better project success. The effectiveness drivers were identified using two-phase approaches by the project execution team, general management and associated customers. In the first phase, brain storming was done to identify the list of effectiveness drivers. In the second phase, the drivers were prioritized by the stakeholders, based on their perception of these drivers that lead to better project success and the top five drivers were identified. Using MCDM approach, a scorecard was developed to monitor the health of ongoing projects so that better project success rate is achieved. Communication, requirement management, process implementation, customer management and team skills were identified as the top five effectiveness drivers. The rigorous implementation of identified drivers helped in improving project success rate from 60-65% to 75-80%. The findings are expected to help mid-sized, India based software outsourcing companies in identifying the effectiveness drivers (CSFs) for their respective ecosystems and use them for achieving better success rate. This research is an endeavour to put a process in place for identifying and implementing CSFs through project stakeholders. Based on the study of 43 publications, Mohd Hairul Nizam Nasir and Shamsul Sahibuddin (2011), it is opined that different scholars have come with different lists of CSFs in their studies, which is in line with the findings of this research. This research has established that the identification and ranking of the CSFs by stakeholders can provide a faster, effective method of identifying top CSFs and implementing them for better success rate.
Keywords: Project Management; CSF; Project Success; Software Project management.
Indian Negotiation Style
by Harsh Sharma
Abstract: Characterizing the style of negotiation, depending upon the nationality and cultural practices is important for developing an effective negotiating template in the increasingly interconnected world. A desire to understand cultural underpinnings of negotiating behavior has led to the emergence of many models in American, Japanese, Chinese and Arabian settings. The present article dwells on the cultural specific tendencies in negotiation in the Indian context. The article explains the Indian uniqueness of negotiating experience in the framework of Hofstede (2003, 2010) findings on elements of national culture. Discussion based on historical narratives and culture-specific experiences leans towards concluding that there is a clearly visible Indian style of negotiation that is very contextual and perception of factors like power asymmetry, masculinity/femininity, individualism/collectivism and uncertainty avoidance interact with situational factors to determine the Indians behavior during negotiation.
Keywords: India; Negotiation; Indian Management; Culture; Mythology.
AN EMPIRICAL STUDY OF THE LANGUAGE OF BRAND TAGLINES: A CODE MIXING APPROACH
by Priyanka Pareek, V.V. Ravi Kumar
Abstract: Language is a vital tool of communication which takes deliberate use of thoughts and feelings to express explicitly. The power of mind, which oversights the nervous system, is beautifully explained in terms of branding by Walter Landor, founder of Landor Associates as Products are made in the factory, but brands are created in the mind. With this underlying idea, the paper seeks to understand the association and connection of code- mixed language of taglines which is defined as the mixing and embedding of two different linguistic units from two different grammatical systems. Data was collected from 111 professionals in the creative field to understand the impact of code mixed taglines on customers and lexical analysis of selected taglines from the linguistic point of view used in branding of different products in print advertisements. Results obtained from the study shows that changes in linguistic factors in brand taglines are done keeping multilingual readers psychology and its association with their own day to day language. The quantitative research work helps to understand the importance of use of code mixed taglines that are influential in making the brand memorable and unique. The results of the study will help copywriters and advertisement scriptwriters to be more precise with the demand and change of language in the current scenario. The findings further provide key insights to the advertisers for enhancing, developing and including new linguistic technique in branding on the basis of social interaction patterns.
Keywords: Branding taglines; Code mixing; Language of taglines; Sociolinguistics.
Risks in Banks and its impact on Volatility of Market Returns: An Empirical Approach
by Prakash Singh, Sukriti Kumar
Abstract: During the recent periods of recessions, it becomes important to identify how banks operations affect the total risks of the banks so as to avoid any major distress on the Indian banks. The study tries to capture the different risks of various nationalised public sector banks and also the private sector banks. Various accounting ratios have been used as a proxy for measuring the risks. Total risk is measured as the standard deviation of return on equity. This total risk is regressed against the accounting ratios so as to identify the important sources of total risk. Allowance for loan loss ratio, loan to asset ratio, total investment which is not held till maturity to total assets appear to be significantly related to the total risk.
Keywords: Banking; Risks; Return on Equity.
Corporate Governance and Institutional Investors - Law in India
by I. Sridhar
Abstract: Financial markets globally are experiencing competitive monetary easing. In this context India stands as land of opportunities in attracting Institutional Investors, especially the Foreign Institutional Investors (now called as Foreign Portfolio Investors). The Purpose of this paper is to critically analyze corporate laws in India relating to institutional investors in the context of corporate governance. The study reports that Institutional Investors role is different from that of other investors in ensuring compliance with corporate governance norms. In spite of incentive to encourage institutional investor activism, legal and business hurdles are acting as deterrence to greater institutional investor activism. An implication of this paper is that it addresses the issue of legislative response in ensuring greater activism on the part of Institutional Investors.
Keywords: Corporate Governance; Institutional Investors; Shareholder Activism; Nominee Directors; Insider Trading.
CONSTRUCT VALIDATION AND EXPLORATION OF TURNOVER INTENTIONS OF SALES EMPLOYEES: EVIDENCES FROM INDIA
by Sarika Jain, ShreeKumar Nair
Abstract: Turnover and turnover intentions (TOI) appear to be important variables for study in sales management. By virtue of their job profile, sales employees are required to respond to multiple demands from coworkers, customers and their respective family members as well, which eventually lead to negative outcomes such as stress. This in turn results in withdrawal decision process that finally leads to quitting. Of importance to the study is turnover intentions measurement. The study first validated the modified version of Ku (2007) scale in Indian context using exploratory factor analysis (EFA) and Confirmatory factor analysis (CFA). The results of the data analysis are in line with the indications in the literature. Further, this study explored the impact of demographic variables on turnover intentions of sales employees in India. The study contributed to the sales management literature by identifying the key demographic variables that can have an effect on sales employees turnover intentions. Results indicated that sales employee intent to leave an organization is associated with both work (hierarchy and annual salary) as well as family related domains (marital status, presence of children). Implications of these findings are discussed.
Keywords: Turnover Intentions; Turnover Intention Scale; EFA; CFA; SEM; Demographic Variables; ANOVA; Post Hoc Scheffe’s Test; Sales employees; India.
Policy Innovations in India: An Exploration of Conditions for Successful Diffusion
by Devasheesh Mathur, Rajen Gupta
Abstract: Innovation in policy-making is seldom observed and requires robust exploration of the process of innovation. Innovation is carried out by policy entrepreneurs, both within and outside of the government, while implementation occurs through the executive branch of the government. Diffusion of innovation happens over a period of time involving myriad actors. The process of innovation in policies is to be understood with the precursors, enablers and disablers of the innovation leading to its diffusion. The objective of this paper is to determine the conditions for successful diffusion of innovation. The authors have followed a Grounded Theory approach to develop a theoretical model which would help policymakers to innovate in social policies. They took in-depth interviews of policy-makers who have been involved in an innovative policy and analyzed government documents as well peer reviewed research papers. The interviews and document analysis were used to figure out the precursors, enabling and disabling factors for policy innovations. This allowed the authors to come up with the conditions of successful diffusion of an innovative policy. The paper concludes with recommendations for diffusing a policy innovation in a better way.
Keywords: Policy Innovation; Innovation Process; Diffusion; Grounded Theory; Conditions of successful Diffusion.
Understanding Consumer behaviour towards toxic chemical-free cosmetics Using Schwartz values- a study from India
by Sita Mishra
Abstract: In last few years, a new trend has emerged with consumers increased concern about ingredients in cosmetics. As a result, the cosmetic companies are looking to launch natural, organics or free-of cosmetics. However, just introduction of the new products will not serve the purpose. Values represent the most abstract cognitions and serve as standards for evaluating attitudes, beliefs, and behaviour. This study combines the theory of reasoned action (TRA) and Schwartz values to assess the impact of consumers buying intention. The results of the current study indicates that personal values affect consumers attitude towards toxic chemical free cosmetics. Out of the four values, self-enhancement is the most influencing value which impacts attitude of respondents towards toxic chemical free cosmetics. Further, attitude is found to be significantly influencing the willingness to purchase toxic chemical free cosmetics. The study also discusses managerial implications of the study in order to suggest the marketers what insights can be drawn from the study.
Keywords: Consumer values; attitude; purchase intention; toxic free cosmetics; Schwartz values.
The relationship between Positive and Negative Affect, Workplace Spirituality and Job Satisfaction
by Michael Sony, Kochu Therisa Beena Karingada
Abstract: The study tested the relationship between Workplace spirituality, positive and negative aﬀect at work and Job Satisfaction. 387 employees working in power utility in India completed workplace spirituality scale by (Petchsawang, and Duchon, 2009)., Job Affect Scale (Brief et al., 1988). and Job Satisfaction(Adams et al., 1995). Results were analyzed using Structural Equation Modeling and Regression analysis. The positive and Negative affect at work mediated the relationship between Workplace spirituality and Job satisfaction with positive aﬀect exerting a stronger influence. Among the four Workplace Spirituality dimensions Compassion, Meaningful work and Mindfulness were significant independent predictors of aﬀect at work. The results extend the literature on Workplace spirituality effects in organizational settings
Keywords: Workplace Spirituality; Positive Affect; Negative Affect; Job satisfaction; Compassion; Meaningful work; Mindfulness and Transcendence.
How to prepare the researcher for indigenous context: An integrative approach
by Puneet K. Bindlish, Sharda Nandram, Rajen K. Gupta, Ankur Joshi
Abstract: Indigenous methodologies refer to ethnography, storytelling and approaches that invite people to understand the local context which is culturally embedded and at the same time part of a global whole. In response to this recommendation, the authors propose a research paradigm that requires a fundamental change in the current configurations and models for organizing institutions. It follows the research intention of providing cognitive schemas for a phenomenon through which it can be experienced as having a coherent integrative existence. For such experiences the researcher is the most significant actor and so in the proposed design, researcher preparation is the most important element. This paper focuses on the preparation of the researcher required, including the need for and process of this preparation and the implications for organisational research.
Keywords: Researcher preparation; Self de-globalisation; Research paradigm; Integrative research; Glocal Fundamental Research.
DECONSTRUCTING THE SEMANTICS OF DEMONETISATION IN INDIA A MULTIVARIATE ANALYSIS OF MILLENNIAL GENERATION PERCEPTIONS
by N. Sivakumar
Abstract: On November 8th 2016, the Indian government announced the demonetisation of higher denomination currencies of INR 500 and INR 1000 removing 86% of the currency from the monetary system. From the initial objectives of eliminating black money, reducing corruption and preventing terrorism funding, the Indian demonetisation narrative had spanned several interpretations during the course of exercise. This paper attempts to understand the various perspectives that go into creating an understanding of the meaning of demonetisation. Apart from providing a detailed literature review of these perspectives, the paper also presents the results of a research study which attempts to deconstruct the semantics of demonetisation using the perception of the millennial generation. The study shows that while demonetisation narrative uses various viewpoints like purpose, management, national development and political perspectives to create a meaning of demonetisation, the millennial generation based on their philosophy of pragmatic idealism, prefer to use the national development and management perspectives to deconstruct the semantics of demonetisation. The paper finally discusses the philosophy of pragmatic idealism from the Indian culture context.
Keywords: Demonetisation; Semantics; millennials; demonetisation narrative.
Corporate Governance and Value Creation: A Study of Selected Indian Companies
by Shinu Vig, Manipadma Datta
Abstract: Good governance is integral to the existence of a company. It inspires and strengthens investor confidence and has a fundamental role in evolving and shaping the overall business environment. In the Indian context there is scant literature on the impact of corporate governance on value creation. The purpose of the paper is to examine the impact of good corporate governance implementation on value creation by S&P BSE (Bombay Stock Exchange) Greenex companies of India, measured by economic value added (EVA). In this paper a corporate governance index has been attempted as a proxy to firms corporate governance quality. The index is based on three main themes- Board of Directors, Transparency and Disclosure and Investor relations. Economic Value Added (EVA) has been used as a measure of corporate value creation. The results show that quality of corporate governance has a positive relationship with value creation i.e. EVA of these companies. However, the impact is found to be not significant.
Keywords: Corporate Governance; Value creation; Economic value added; Greenex; India; Corporate Governance Index; Board of Directors; transparency; disclosure; investor.
ORGANIZATIONAL SOCIALIZATION: DIFFERENCES IN CONSEQUENCES BETWEEN EMPLOYEES FROM NATIONS WITH HIGH AND LOW UNCERTAINTY AVOIDANCE
by Mehlika Sarac, Reeta Raina, Rajneesh Chauhan, Bilcin Meydan, Ismail Efil
Abstract: This study assumes that the effect of organizational socialization may be different in different cultural contexts and therefore, attempts to investigate the moderating effect of national culture value-uncertainty avoidance- on the relationship between institutionalized socialization tactics and work-related attitudes by focusing the differences between Turkey and India. Using data collected simultaneously from India and Turkey, authors conducted multi group structural equation modeling (SEM) approach to compare the research model across the two nations. The results indicate that the effects of Institutionalized socialization on normative commitment and intention to quit are stronger for employees from nation with low UA tendency while the effects of Institutionalized socialization on affective commitment, job satisfaction and organizational identification are stronger for employees from nation with high UA tendency.
Keywords: Organizational socialization; uncertainty avoidance; work-related attitudes; structural equation modeling; intention to quit; affective commitment; normative commitment; national culture; cross-cultural; difference in work related attitudes in nations with high and low uncertainty culture.
A Conceptual Model of Customer Engagement through Mobile Applications in India
by Smitha Girija, Devika Rani Sharma
Abstract: Rise in technology and deregulation of telecom Industry has led to the growth of mobile phones in India. The Zinnov Consumer research 2016 indicates that the behavior of consumers has evolved significantly over the last two years in India with 58% of mobile users' access internet through mobile devices. With technology becoming accessible and markets becoming ever competitive the ability to engage customers is highly crucial. Customers also have become more demanding than ever. The purpose of this article is to synthesize the existing and available literature on this newly emerging topic- Customer Engagement through mobile applications in India. The objective was to identify various factors influencing the various online engagement activities of an average Indian customer on a mobile platform. With the help of exploratory research four major factors were identified- Technological, Psychological, Monetary and Cultural factors. Based on the identified factors a conceptual framework is proposed.
Keywords: Customer engagement; Mobile applications; Cultural factors; India.
Motivations of first time marathon runners in India: a factor-cluster segmentation
by Mohita Maggon
Abstract: Owing to the upcoming swell in marathon participation in India, this paper attempts to examine the motivations of marathon runners, and to develop market segments. The studys objective was to understand the demographics and motivations of first time marathon runners. This was achieved through an online survey of marathon runners. Profiles of runners were developed and runners were segmented into two clusters fitness seekers and personal achievers. This article attempts to fill gaps in understanding the motivations behind marathon participation in India. This study can help event managers to plan and execute marathons in a more effective manner. Event managers and runners training companies can develop advertising and promotions to attract and retain new and existing runners respectively. This is the first study that segments Indian marathon runners from a marketing viewpoint and categorizes their behaviors and demographics.
Keywords: runners; motivation; clusters; India; sports.
Cultural Factors affecting Early Turnover Intention Moderated by Person-Job Fit and Person Supervisor Fit
by Sonali Bhattacharya
Abstract: Purpose: The purpose of the study is to find out the impact of Person- job fit (PJ), Person-Supervisor fit (PS) and dimensions of perceived organizational culture (OCA) such as Leadership, management styles and dominant characteristics on Early attrition.
Methodology: An online questionnaire was administered on 273 newcomers in Indian industries. The questionnaire measured the constructs of PJ, PS and dimensions of OCA and Turnover Intention.
Findings: Person-Job-fit, Person-Supervisor-Fit and Organizational Culture were found to be negative indicators of early Turnover Intention. Hence newcomers fitting with his job and supervisor is essential for his/her long term retention. Moreover, if dominant characteristic of the organization is to facilitate autonomy and family like environment to the newcomers then turnover intention is low. In fact, organizations whose dominant characteristic is result-orientation are preferred the least. A leadership style which supports entrepreneurship, innovation, or risk taking behavior will have significantly lower turnover intention. The organizations whose management style is characterized by ensuring security of employment, conformity, predictability, and stability in relationships is likely to have lesser turnover intention. Another management style preferred by newcomers, though to a lesser degree is supporting teamwork, consensus, and participation. Person-job fit and person-supervisor fit significantly moderates impact of organizational culture on turnover intention.
Limitations : The study can be extended to cover other dimensions of culture, which we thought was of less relevance for the subjects of our study who were on their onboarding phase
Contribution to knowledge/originality: No other studies have appropriately covered the linkage between organizational culture, person-job fit and person-supervisor fit and early turnover intention in the emerging market context.
Keywords: Person-Job-Fit; Person-Supervisor Fit; Turnover Intention; Organizational culture.
Indian Women in Grassroots Socio-political Institutions: Impact of Microfinance through Self-help Groups
by Akhaya Kumar Nayak
Abstract: Microfinance has long been recognised worldwide as a tool for poverty alleviation. Besides, it also empowers the poor, both socially and politically. One of the largest microfinance programmes in India is carried out through women self-help groups. Extant literature suggests that by participating in SHGs, Indian women gain numerous socio-economic and political advantages. This paper specifically aims to explore the relationship between womens participation in self-help group activities and their involvement as well as role performance in grassroots socio-political institutions, such as family, village council, local self-government, and caste. The paper concludes that the more actively the women participate in self-help group activities, the more involvement they gain and the more important role they play in grassroots level socio-political institutions. The study has practical implications for policy makers, non-government organisations and activists in India that are attempting to elevate the status of women by enabling their participation in all spheres of life.
Keywords: Microfinance; Microcredit; Self-help Groups; Participation; Role performance; and Women empowerment.
A STUDY ON IMPACT OF KEY FACTORS AFFECTING BUYING BEHAVIOR OF RESIDENTIAL APARTMENTS: A CASE STUDY OF NOIDA-GREATER NOIDA
by Narendra Singh, Mukul Gupta, Saroj Kumar Dash
Abstract: This research emphasizes to discover the major key factors affecting the buying decision of customers to buy residential apartments in Noida and Greater Noida. The sample consisted of those respondents, who either bought an apartment in the last one year or planning to buy in the upcoming years. Data collected through a questionnaire. The collected data were analyzed with the help of SPSS. The result shows that the most important affecting factor is Structure and Design among other factor. Further, the study suggested that real estate marketers should give importance to the extracted factor while offering apartments in the market.
Keywords: Consumer Buying Behavior; Residential Apartments; Marketing; Real Estate; SPSS.
Causality between Electricity Consumption and Economic Growth: Empirical Evidence from India
by Lopamudra Mishra
Abstract: The present paper tries to examine the Granger causality between per capita electricity consumption and per capita Gross Domestic Product (GDP) at 2004-05 prices for India using annual data covering the period 1970-71 to 2015-16. It applies error-correction model to examine the causal relationship between these two variables. The estimated results indicate that the per capita real GDP and per capita electricity consumption are co-integrated and there is unidirectional Granger causality running from real GDP to electricity consumption but not vice-versa. In the short run, the results of the causality test show that bi-directional causality flow from economic growth to electricity consumption in India. Thus the government of India has to face the numerous energy challenges in future.
Keywords: Electricity consumption; GDP; India; Causality; Error-correction model.
Influence of organizational justice on intention to stay of IT professionals
by ARTI GUPTA, Vrijendra Singh
Abstract: The objective of this study is to investigate the relationship between distributive, procedural, interactional justice and IT professionals intention to stay in the organization. The outcomes propose that the perceived fairness in interpersonal treatment may impact employees intention to stay more than the distribution of organizational rewards and fairness of organizational procedures. This information could be used by managers to manage the level of interactional justice to enhance employees intention to stay and to improve other by-products of workforce shortage. This study supports the findings of previous researches but also identifies some of the contrary results. IT sector has peculiarly large percentage of employees below the age of 35 years and since the percentage of this population in the workforce is rising, so these results may be applicable to other organizational settings as well.
Keywords: Distributive justice; Procedural justice; Organizational justice; Intention to stay; Interactional justice; IT professionals.
Religiosity, CSR attitude and CSR Behaviour: An empirical study on SMEs of Ganjam District, Odisha
by PRAFULLA KUMAR PADHI, SUBASH CHANDRA NATH, VIJAYA LAKSHMI MOHANTY
Abstract: The business enterprises are set up either by an individual, or by a group of people, or by an association. The vision, mission, goal and objectives of a business organisation are prepared prior to action. Individuals thought, belief, feeling & emotion, thinking and willingness persuade the enterprises perpetual succession. An enterprise is bonded with various inbuilt responsibilities of its stakeholders. The aim of this paper is to examine the relationship between the Hindu religiosity and executives CSR attitude, CSR behaviour in SMEs of Ganjam, Odisha. 61 samples collected from 61 SMEs of Ganjam District, Odisha, to do an empirical study of the relationships. The ethical values of business practice and their attitude towards various stakeholders are tested in this study. To investigate the relationship, the regression analysis is used to test the hypotheses. This interrelationship in three elementary influences; religiosity, executives CSR attitude and CSR behaviour is studied.
Keywords: Religiosity; Corporate social responsibility; Executive’s attitude; Executive’s behaviour; CSR activity.
An Exploratory Investigation of Motivation Orientations of Indian Business Students: Implications for Educators
by Suresh Gopalan, Moula Cherikh, Lalitha Balakrishnan
Abstract: Indias rapid economic growth and favourable youth demographics have created an unprecedented demand for business graduates. Employer feedback indicates that large numbers of graduates are deficient in their knowledge, behaviours, and skill-sets to be effective in the workplace. This arises due to subpar institutions, lecture-based teaching, rote memorization learning, and progress by passing exams. The need to institute educational reforms is widely acknowledged but hampered by the lack of knowledge about Indian business majors and their motivation towards education. A modified version of the Motivated Strategies for Learning Questionnaire (MSLQ) with 22 items was used to collect data on five aspects of motivation (extrinsic, intrinsic control of learning beliefs, self-efficacy, and test anxiety) from a sample of 462 students drawn from three colleges located in Chennai. A confirmatory factor analysis (CFA) confirmed the reliability and validity of the five constructs. A cluster analysis shows the emergence of three distinct clusters that differed across all five constructs. Implications for educators along with recommendations are discussed.
Keywords: Motivation; extrinsic motivation; intrinsic motivation; self-efficacy; control of learning beliefs; test anxiety; Indian business students; Indian educational system; MSLQ; Cluster analysis; India.
Duties of Directors in Corporate Governance Indian Perspective
by I. Sridhar
Abstract: In the wake of corporate governance issues raised by Mr. NR Narayana Murthy relating to Infosys that has come to public attention recently, an attempt is made in this paper to critically evaluate the role of Board of Directors in the governance of a company. This study observes a need to re-look at role and duties of directors in the field of corporate governance in achieving the larger goal of good governance. An implication of this paper is that it addressed the legislative response to corporate governance challenges in the Indian context and also suggests as to how regulatory bodies may deal with situations where the board of directors fall short in the discharge of their duties towards various stakeholders.
Keywords: Board of Directors; Fiduciary Duties; Duty of Care and Skill; Independent Directors.
Special Issue on: Managerial Perspectives, Issues and Challenges of Swachh Bharat (Clean India) Campaign
E-waste management awareness and intentions among youth consumers: the mediating role of motivation
by Sanjay Dhingra, Nitika Sharma Maheshwari
Abstract: The paper empirically explores the role of general awareness, motivation and intentions in e-waste. It proposes an original framework to explore the influence of e-waste awareness on e-waste management intentions of consumers through the mediating role of e-waste management motivation. The data collected from young users were analysed using mediation model proposed by Preacher and Hayes (2008). The questionnaire was administered to study the identified pertinent issues in e-waste management and the study found that e-waste general awareness of users significantly affects the e-waste management intentions through motivation of the users for their better health and environment.
Keywords: e-waste awareness; e-waste motivation; e-waste management intentions; EWI; mediation model.
Employee perception on organisational concern for Swachh Bharat campaign: a study on manufacturing firms in Durgapur
by Indranil Mutsuddi
Abstract: The Swachh Bharat campaign was launched in India with an objective of improving the quality of life in rural India by promoting cleanliness, hygiene and improving the basic living standards. Later on this noble cleanliness model was adopted and shared by the corporates, industries, entrepreneurs, NGOs and academic institutions across the country so as to facilitate cleaner, safer and healthier workplaces for the people and the society at large. With the implementation of the Swachh Bharat campaign in industries and businesses in and around Durgapur, the present study had made an attempt to understand the perception of the employees working in various manufacturing firms regarding organisational concerns for the Swachh Bharat initiative. The study indicated that 'technology support', 'top management support and commitment', and 'managerial support' were important as causal factors influencing the Swachh Bharat campaign.
Keywords: organisational concern; Swachh Bharat campaign; quality of life; manufacturing firms; Durgapur.
Involvement led attitudes towards responsible waste management under Swachh Bharat campaign: a study of government employees working in National Capital Region of India
by Shilpa Jain, Nitya Khurana, Bhavna Bajaj
Abstract: India (and by extension, Indians) has a notorious reputation of being 'dirty'. Such reputation is both embarrassing, as well as deeply ironic since the father of the nation himself put cleanliness next to Godliness. But despite our failures, successive governments have focused on various aspects of public health, hygiene and sanitation. The present government too has declared a war against unhygienic sanitation through the Swachh Bharat mission (SBM) launched on 2 October 2014. This mission will remain incomplete without creating a behavioural change among the Indian populace as also mentioned in the vision documents of SBM. Studies investigating the impact of the SBM on the attitudes and behaviours of people will help the government and other stakeholders to review and streamline the strategies to achieve the mission. This paper is an attempt to study such attitudes led by involvement in responsible waste management of employees working in government organisations located in the National Capital Region of India regarding the SBM.
Keywords: involvement; attitudes; organisational interventions; awareness; responsible waste management; India.
Swachh Bharat Abhiyan in Indian corporate sector: presence, predictors and practices
by Divya Verma Gakhar, Deepti Prakash
Abstract: Swachh Bharat Abhiyan (SBA) is a national campaign by the Government of India, to clean cities and towns, roads and infrastructure of the country. The government is encouraging the corporate sector to participate in this endeavour. In the present study, we attempt to identify the presence of SBA amongst sample companies of SENSEX and the practices they are carrying out. The objective of the study was to identify the predictors of SBA in India. For this logistic regression was applied on 17 financial and organisational variables. The results of the study show that organisation culture and price earring ratio are important factors that determine company's involvement in SBA.
Keywords: Swachh Bharat Abhiyan; corporate social responsibility; corporate governance; practices; corporate characteristics; logistic regression; Indian corporate sector; organisation culture; training; price earning ratio; market capitalisation.
A multiple perspective view to rampant fraudulent culture in the Indian insurance industry
by Ruchi Agarwal
Abstract: Insurance fraud is a complex term understudied in management and governance literature. Insurance fraud consists of policyholder fraud, internal fraud and intermediary fraud. It can be measured at four stages ranging from hard frauds to rampant fraudulent culture. An attention is needed to understand the reasons of rampant fraudulent culture in India. This is the first study (as per author's knowledge) on fraudulent culture in Indian insurance industry that provides broad overview of what insurance fraud is, types of insurance fraud, role of different parties involved, reasons of rampant insurance frauds, strategies adopted and the way forward. The results revealed that direct responsibility of combating insurance fraud is not provided to any institutions, therefore fraud redressal takes a backseat in priorities. Corporates have adopted proactive, reactive and vigilant approaches and used fraud investigation cells, cause and effect analysis and trend analysis to understand the fraudulent culture.
Keywords: corporates; insurance fraud; India; culture; case study; risk.
Influence of antecedents of expectations on perceived quality: a study of rural and urban subcultures
by Sanal Kumar Velayudhan
Abstract: Creating and delivering perceived quality requires understanding the antecedents of perceived quality. This study examines the influence that antecedents of consumers' prior expectations have on perceived quality. The variables of rural and urban subcultures and those identified from the review of literature as antecedents of expectations and perceived quality are independent variables. They were examined for establishing an association with perceived quality using ordinal regression. The results showed that rural and urban subcultures, personal needs and perceived alternatives were some of the significant factors that influenced the consumers' assessment of quality. Neither personal needs nor subculture was tested in previous studies as antecedents of expectation. The results suggest that creating and delivering perceived quality needs to consider the extent of competition, personal needs and subculture.
Keywords: antecedents of expectations; perceived quality; rural and urban subcultures; consumers' expectations; culture.
Chanakya's 'Arthashastra': management practices by Indian values
by Jayant Sonwalkar, Chandan Maheshkar
Abstract: India is the country with the longest history. It is the world's most culturally varied country. Athashastra is the ancient book by Chanakya presented a balanced socio-economic and political structure of ancient India. Revelation of the texts in the Arthashastra informs a range of concepts of administration, economic development, management principles and practices, and society. This study presents the management practices propounded in this ancient scripts of Arthashastra and has compared with the modern practices of management.
Keywords: Arthashastra; Chanakya; management practices; manager characteristics; Indian thought on management; value-based management; ancient management; management competencies.
Special Issue on: NMC 2017 Influence of Culture on Marketing Practices in India
Desire and Likeliness to Buy Luxury Products: Mapping Perceptions using Multi-Dimensional Scaling
by Pearly Saira Chacko, Hareesh N. Ramanathan, Sanjeev Prashar
Abstract: The desire for luxurious products is a phenomenon which was reported even from the pre-historic era. In the west, much research has proven beyond doubt that luxury consumption which was once considered to be sinful' and wasteful', is now a way of life. When it comes to the case of women, craving for luxurious products are evident in some form or the other. There is a considerable lacuna in the literature concerning the product categories that woman in India desire. This paper investigates product categories that women consider desirable and consequently tempted to purchase and the paper also creates a perceptual map that signifies the similarity of the product categories. Multi-dimensional scaling was used to map the aspiration to possess and willingness to purchase the luxury products in the near future. The results of this study are highly beneficial to both the practitioners as well as to the academia; as this research will provide a better understanding of the customer perception of their desire for conspicuous products.
Keywords: Luxurious products; Perception Mapping; Desire to own; Likeliness to buy; Multi-dimensional scaling; Conspicuous Consumption; Materialism; Product Category.