International Journal of Indian Culture and Business Management (57 papers in press)
- Mediating Role of Emotion in Personalized Relationship Formation: Study of Patient-Physician Relationship
by Praveen Kumar, Ashok Arora, Rajen Gupta
Abstract: The paper tests a comprehensive model that explains relative influence of Professional Service Provider Behavior and Customer Emotions on Relationship, Satisfaction, and its subsequent influence on Post Purchase Behavior in the high contact, high credence extended service situations. One-on-one interviews with 256 patients were used to construct and validate relationships using the structural equation model. The results suggest that customers positive appraisal of essential service provider behaviour results in customer satisfaction and re-patronization intention, customers perception of relationship with the service provider which is consequent of service providers interpersonal behaviour and customer experience of positive emotions in service interaction.
Keywords: Patient- Physician Interaction, Satisfaction, Customer Relationship, Emotion, Physician Behavior.
- Earnings management through overproduction and subsequent performance: an empirical study in Pakistan
by Naila Tabassum, Ahmad Kaleem, Mian Sajid Nazir
Abstract: This study aims to find the impact of real earnings management on future financial performance. Abnormal cost of production is considered as proxy of real earnings management which is calculated by using model of Dechow et al. (1998). It has been investigated that how abnormal cost of production affects financial performance measures; return on asset (ROA), return on equity (ROE) and earning per share (EPS) and price to earnings ratio (PE). Manufacturing sector of Pakistan is selected for analysis and data is collected from year 2004 to 2011. Generalised least square regression has been applied for analysis. It has been revealed that firms engaged in real earnings management through overproduction face lower financial performance in subsequent years.
Keywords: real earnings management; REM; sales manipulation; financial performance; Pakistan; manufacturing sector.
- Evaluation of corporate social performance of Indian public sector: a non-parametric approach
by Pratigya Kwatra, Gokulnanda Patel
Abstract: Corporate social responsibility (CSR) has been getting more and more attention from the researchers and the practitioners. Within the domain of CSR, corporate social performance is also being widely studied due to its practical relevance. The focus of this paper is to assess the relative efficiency of 59 Indian central public sector enterprises in undertaking their social responsibilities using data envelopment analysis. The findings indicate that group 1 companies are performing slightly better than the group 2 and group 3 companies as their average efficiency is 45%. The companies can improve their CSR output by better utilisation of their budgets in undertaking impactful work so that they can receive recognition and awards. The paper concludes with relevant implications for the managers by indicating the amount of change required in the outputs and inputs to reach the level of efficiency. The peer group efficient units have also been identified for each inefficient firm to follow their good practices.
Keywords: corporate social performance; data envelopment analysis; DEA; constant returns to scale; variable returns to scale; Indian public sector.
- Money attitudes as predictors of materialism and compulsive buying, and gender demographics, in the 'new India'
by Jitendra Kumar Mishra, Miriam Tatzel, B.K. Arun, Naseem Abidi
Abstract: India is witnessing radical socioeconomic changes and astounding growth in information and communication technology industries. This study probes the potential effects of increased income on money-related attitudes in the new India. A survey of 140 software professionals found that those with strong material values believe that money brings status and they are relatively trusting of market prices. Compulsive buying tendencies are likewise linked to the status of money, but with the negative feelings of distrust of prices and anxiety over finances which, along with a lack of budgeting, suggest that emotions rather than reason guide compulsive spending. Women comprised close to 40% of the sample. They did not differ from men in education but were younger, with less work experience and lower income, suggesting that women are recently gaining greater entry into professional careers. The implications of the study for buyer behaviour and well-being in the new India are discussed.
Keywords: new India; money attitudes; materialism; compulsive buying; software professionals in India; gender demographics in the new India; Indian culture.
- Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'
by Shamindra Nath Sanyal, Saroj Kumar Datta, Asok Kumar Banerjee
Abstract: The objectives are to study consumers' attitude about luxury goods with special reference to the Indian consumers and to select the themes (cognitive, affective and behavioural) from the existing ones from the 'attitude scale to luxury items' suggested by Dubois et al. (2005) for the 'none available' item spaces as mentioned in a priori classification of attitudes to luxury using the C-OAR-SE procedure by Rossiter (2002) and Stegemann et al. (2007). Consumers' attitude about luxury goods in Indian perspective has been examined through an empirical investigation that was carried out among urban respondents belonging to different social strata in Kolkata Megapolis, West Bengal, India. We have proposed three hypotheses where separately attitude and subjective norms toward luxury brands positively affect the intention to use the goods. Furthermore, intention to use luxury brands does not positively influence actual usage of the same. Finally through qualitative process, we have determined the 'none available' item spaces as mentioned in a priori classification of attitudes to luxury. The findings support the hypothesis that luxury consumption intentions affect actual luxury brand consumption behaviour. The findings show how nuances occur between measures of attitudes, subjective norms, and intention.
Keywords: attitude; luxury brands; TRA; subjective norm; intention, India.
- Liberalisation of the Indian Retail Sector- An Examination of Macro Level HR Implications and Challenges
by Vijay Pereira, Rajan Kalakoti
Abstract: This conceptual paper examines the prospects of liberalisation of the Indian retail sector, with a futuristic eye on the macro level Human Resources (HR) implications and challenges. Drawing on broader theoretical concepts from the existing literature on globalisation and liberalisation, such as the race to the bottom (RTB) and bottom of the pyramid (BOP), it aims to first, look at the challenges global retail giants would face in order to adapt their organisational culture to the Indian business context. Second, in terms of sustainability, it looks at how the retail sector would cope with the vast requirement and challenges of its workforce. In doing so it identifies various implications on demographics, unemployment, indigenous traditions, RTB and reforms. This paper also identifies among others, three major challenges in the form of bureaucracy, corruption and online retail battles. It concludes by framing a conceptual model based on the implications and challenges discussed above. This paper thus contributes to new knowledge in the form of futuristic macro level HR implications and challenges within the prospective liberalisation of the retail sector in an emerging market economy, India.
Keywords: India, Retail, Liberalisation, Human-Resources
- The Compatible Modeling of Teaching Business Communication in
Indian B-Schools: A Framework
by Sanjay Shrivastava
- Improving Performance of Labourers in the Construction Projects of UAE: A Multi Cultural Perspective
by Asadullah Khan
- Effect of Organizational Culture on High Attrition in Indian Business Process Outsourcing Sector
by Sulakshna Dwivedi, Sanjay Kaushik, Luxmi
- MANAGEMENT CONTROL IN A SPIRITUALLY-CHARGED ORGANISATION
by SURESH KALAGNANAM, ROSEMARY VENNE
Abstract: Recent research suggests that there is considerable interest among scholars to integrate spirituality into the workplace. One gap in the literature pertains to management control in organisations with a collection of spiritually-oriented employees (a spiritually-charged organisation); our paper fills this gap. This conceptual paper employs a hermeneutic methodology by reviewing and interpreting spiritual literature, applying selected concepts to the modern workplace and designing a management control system to align with the values of such organisations. It conceptualises spirituality from the perspectives of the important concepts of Dharma and Nishkama Karma. The paper offers the position that the management control process would be different in a spiritually-charged organisation where employees are likely to be intrinsically motivated and the firms values and goals would appeal to the moral values of its employees. We argue that workplace spirituality should be considered an important contingency factor for organisational management, in particular related to managing with the concept of Dharma in mind. Finally we discuss transformational leadership practices, such as inspiring a shared vision, which are consistent with the nature of such organisations.
Keywords: workplace spirituality; management control systems; human resource management; transformational leadership; Dharma and Nishkama Karma, intrinsic motivation.
- Descriptive Analysis of Present Quality Management Practices of Indian Micro, Small & Medium Enterprises.
by MOLOY GHOSHAL
Abstract: This paper is based on an empirical study of Quality Management practices in Micro. Small & Medium Enterprises (MSMEs) of Indian. The main focus of the study was to identify current quality readiness of Indian MSMEs and how much they are prepared to handle the challenge in world market. The study was taken place on leather, plastics and chemical industries, in and around of Kanpur(India), where the main focus was to collect the primary data mainly from export oriented MSMEs based on the well known quality management criterions drawn from Malcolm Baldrige National Quality Award(MBNQA), European Federation for Quality Management(EFQM). It also examines possible connections between MSMEs growth, and the implementation of quality-related practices. Descriptive statistical analysis will try to reveal whether there is any significant difference exists in the implementation and use of quality-related practices, across the low, moderate and high growth MSMEs development pathways. The outcomes of this research may help the owner of these MSMEs to take initiative as well as implement quality management in their organisation so as to improve the quality of their product/services.
Keywords: Descriptive Analysis; EFQM; MSME; MBNQA; Quality-Management;
TQM; SWOT Analysis.
- Racial disparity in SNAP? No: a geospatial study for Iowa
by Sugam Sharma
Abstract: To assist the low or no-income population, USDA governs an aid programme, called SNAP. As the spatial granularity changes from national to state, the SNAP distribution responsibilities delegate to states. The federal poverty level (185% or less) and 50% or more low income populous at a tract level defines the target households for SNAP. Lately, there is a widespread stereotype that SNAP (food stamp) eligibility has racial disparity. A remark from a US republican presidential candidate on February 25th, 2012 also links the food stamp to racial disparity. This work is intended to examine the hypothesis that in the USA SNAP has racial disparity. Iowa is employed as the region of study and the census tracts data is considered as finest spatial granularity as income data for individual participant is unavailable. GIS technology helps in differentiating SNAP eligible tracts from unqualified ones and displays the racial/ethnic diversity.
Keywords: census; Supplemental Nutrition Assistance Program; SNAP; racial; disparity; tract; Iowa; geographic information system; GIS.
- Rational expectation hypothesis: empirical evidence from government debt market in India
by Kakali Kanjilal
Abstract: This article tests the validity of rational expectation hypothesis (REH) for government securities market in India for the period Jul-97 through Feb-04. REH states that the return on longer-term instrument is equal to the expected average of the short-term instruments which is expected to occur over the life of the long-term instrument. The theory has been empirically tested by a large number of researchers, mostly for developed countries and the findings are often controversial. The study tests the expectation hypothesis theory through establishing a cointegrating relationships for the government securities market consisting of short-term, medium-term and long-term instruments. It used zero coupon interest rates of one month, three months, six months, three years and ten years of maturities. The article finds four cointegrating relationships suggesting the validity of expectation hypothesis for the government securities market in India. This indeed ensures the smooth functioning of debt market in India which gives an indication that the yield curve should serve as an indicator to the monetary policymakers to manage inflation and to influence the aggregate demand in the economy.
Keywords: term structure; rational expectation; cointegration; India.
- Microenterprise Success of Home-based Garment Makers in Bangalore, India
by T.S. Devaraja, Ananda Wickramasinghe
- THE MEDIATING EFFECTS OF WORK ENGAGEMENT: TESTING CAUSALITY BETWEEN PERSONAL RESOURCE, JOB RESOURCE AND WORK RELATED OUTCOMES
by PUSHPENDRA PRIYADARSHI, Reeta Raina
Abstract: In recent years, work engagement has attracted lot of attention among practitioners and researchers in India. Against the backdrop of resource conservation, this study attempts to examine and understand the role of work engagement in mediating the relationship between job, personal resources and work related outcomes. This research is significant due to the growing importance of work engagement in the business world today and the lack of relevant literature in the Indian context. With a total sample of more than 200 middle and senior level executives, the findings of this study show a strong relationship between job, personal resources, job satisfaction, affective commitment and turnover. Work engagement was found to be a mediator between job and personal resources, which has an impact on employees work attitudes. The findings of this study, therefore, have profound implications for researchers as well as for the practicing managers who need to understand the importance of an enabling work environment to harness employees full potential.
Keywords: Work engagement, personal resource, job resource, job satisfaction, affective commitment, turnover intention.
- Revisiting Emotional Intelligence: From the realms of Ancient Indian Wisdom
by NIKHIL MEHTA
Abstract: The achievement of modern literature of psychology can be ascribed to the back-up; it has acquired, from eastern philosophies. Considering this, I revisited emotional intelligence through the realms of Vedic literature. The objectives of the study were to draw a latent structure of emotional intelligence for students. Discriminant validity was determined to ensure usefulness of the test. The findings were discussed in the light of the deontological prescriptions of Srimad Bhagavad Gita. Having the consideration that emotional intelligence is a culturally sensitive construct; the study explores the same in Indian milieu.
Keywords: Srimad Bhagavad Gita, Emotional Intelligence, Indian Values, Feelings, Emotions, Intelligence, Sankhya/Samkhya Philosophy, Purusha, Prakriti, Sthithaprajana.
- A Study on the Pertinent Problems Faced by the Metal and Iron Casting Foundry Units in India
by Avik Roy, Gopalkrishna Chakrabarti, Arnab Das
Abstract: In this article the authors tried to elicit solutions for the problems the metal and iron casting foundry industry of Howrah (a district of the Indian state of West Bengal) are facing, through participatory approach. A total of 143 individuals (including foundry owners, managers, contractors, and labourers) from 36 foundry units of Howrah composed the study group. Qualitative data from focus group with these participants were analysed for thematic content. Findings reveal that participants are not in favour of endorsing single solutions for every problem; rather multiple responses have been evoked. The data also suggest that the participants believe in heightened involvement, both on their part and the Governments, to contain and improve present situation.
Keywords: metal and iron casting foundry, participatory, India, problems, solutions
- Information system implementation failures in Indian telecommunication companies
by Bikram Pal Kaur, Himanshu Aggarwal
Abstract: The two prominent telecommunication organization's one public and another private undertaking's information systems (IS), have been analyzed to infer the critical success and failure factors of IS, that leads to their different type of performances. This study is particularly important because if known, the failure factors of an Information System(IS) can be converted into success factors. Besides, India is the second largest country in terms of number of mobile users in the entire world. Therefore, this study is strategically and economically important due to its high potential of the growth in the country. The opinion of two hundred and thirty nine managers in the two telecommunication companies regarding the predominantly prevailing success and failure factors has been considered and then analyzed via the statistical tools for interpretation in-order to reach the meaningful conclusions. The research conclusions are beneficial for the specialized companies who are interested in making their important decisions on Information System.
Keywords: Information System (IS); CSSs (Critical Success Factors); CFFs (Critical Failure Factors); IS implementation; Technology Based Factor; IS Service Perspective; Web Based Factor
- Exploring the impact of Need to Evaluate (NTE) on advertisements: A study of small city Indian consumers
by Varisha Rehman
Abstract: Much of the work in advertisement has been done in the past pertaining to the impact of Need for Cognition and Need to Affiliate. The present study tries to measure the impact of Need to Evaluate (NTE) on advertisement. The study specifically focuses on exploring the difference across different age groups and genders for a small city in India (n= 436).The study also underpins two important advertising models Generic Model of Advertising and the expanded ARF model for interactivity for understanding the relationship and imperativeness of Need to evaluate on advertising.
Keywords: Need to Evaluate , Advertising, Small town , India.
- AUGMENTED REALITY USAGE IN BUSINESS AND SOCIO-POLITICAL SCENARIO
by Susmi Routray, Madhavan Sriram, Praveen Choudhary
Abstract: Augmented Reality (AR) is an emergent technology which is fast gaining acceptance in varied business sectors and also in the socio-political environment. The purpose of this paper is to present augmented reality as an option to new-age entrepreneurs by providing a holistic overview on practical usages of augmented reality in global and Indian contexts. The paper uses an analytical approach to study various applications of AR from Indian and International business scenario based on secondary data. The paper also includes a case study of innovative AR application in Indian socio-political scenario. The paper identifies the potential opportunities of using Augmented Reality in business and socio political environment.
Keywords: Augmented reality, socio- political, India, Global
- Managing People in the Worlds Largest Commercial Employer: An Exploratory Study on Indian Railways
by Vijay Pereira
Abstract: The 21st century has witnessed India undergo sweeping economic changes. Riding on a host of factors, India today stands at the cusp of becoming one of the top four economies in the world. A growth rate of over 8%, prior to the slowdown, was despite the inadequacies of infrastructure. Yet, one organisation, which has shouldered the infrastructural burden of the transportation sector in Indias growth story, is the 160 year old Indian Railways (IR). IRs profits $5 billion over the last four years - are a far cry from its loss making days, which tempted the government of India to consider privatisation in 2001. The transformational turnaround would not have been possible but for IRs employees who are its true assets. The objective, therefore, was to understand the people side of IR - the worlds largest commercial employer. The study, while looking to increase awareness of contemporary HR challenges in India, is an attempt to first study the HR practices in the Indian Railways and second, to investigate changes in its HR practices and the role of HR in its turnaround strategies.
Keywords: Indian Railways, Public Sector, Largest Employer, People Management, HRM, SHRM USA
- Pattern of manufacturing strategy implementation and implications on manufacturing levers and manufacturing outputs and business performance
by Pradip Patil, Balkrishna Narkhede, Milind Akarte
Abstract: The strategic implementation of manufacturing improves competence of manufacturing function (Lawson, 2002) and develops capability in different areas of manufacturing system or levers or decisions such as human resource, production planning and control, organization structure and control, process technology, sourcing and facilities. This study explores the manufacturing strategy implementation (MSI) in Indian packaging industry (IPPMC) using three constructs namely manufacturing as competitive force, functional integration of manufacturing, strategic planning and communication. The recognition of manufacturing competency can be judged through improvement in the manufacturing output and business performance. This research proposes a comprehensive framework for linking and exploring the pattern of manufacturing strategy implementation (MSI), differences in manufacturing decisions/levers, manufacturing outputs and business performance of a firm. This is achieved by classifying the plants in four groups based on the increasing level of manufacturing strategy implementation using cluster analysis. Paper also highlights managerial implications, limitations and future scope of research.
Keywords: Manufacturing strategy implementation, manufacturing decisions/levers, manufacturing outputs, packaging product manufacturing industry.
- Teaching and Developing Leadership in Business Schools: A Multilevel Evaluative
Approach in Indian Context
by Koustab Ghosh
Abstract: Leadership development has been realized and appreciated as a pivotal area for business performance and organizational success over the last decade. A number of initiatives and strategic action plans are in place for both industry and academia. This paper has made an attempt to look into the industry expectations in terms of desired leadership attributes of business school graduates as well as the students orientations along with effective learning mechanisms involved for successfully imparting the leadership course in business schools. Brief industry opinion survey; meta-cognitive assessment of course participants in business schools; and in-depth Faculty interviews from India were conducted at different stages of this study. A number of qualitative and quantitative data analysis techniques have been applied to meaningfully interpret the responses obtained from the various group of respondents associated with the leadership development initiatives in business schools. The hierarchical regression analysis established the relevance of the set of course participants meta-cognitive factors as receptive facilitators for leadership course effectiveness. The analysis of qualitative responses showed that the diverse range of leadership attributes desired in work organizations require a combination of instruction mechanisms for participants enrolled with leadership course. The major finding from this study implies that for effective development of desired leadership skills and behaviours among the business school graduates, course centric as well as boundary spanning learning mechanisms are required. Accordingly, appropriate teaching-learning action plans should be prepared and endorsed by the top management, eminent academicians, and Faculty members of business schools. This study has explored a contemporary area of academic research that has been overlooked in Indian context, and hence requires attention in the context of changed industry expectations; business environment outlook; leadership crisis; and challenges and transitions faced by business schools all over the globe.
Keywords: Leadership development; Meta-cognitive learning; Teaching pedagogy; Business Schools; India
- DETERMINANTS OF BANK PROFITABILITY IN INDIA
by Sangeeta D Misra
Abstract: This study makes an attempt to examine the determinants of bank profitability in India taking panel data of 121 banks from the year 2000 to 2011. Two measures of profitability have been considered, namely return on assets (ROA) and return on equity (ROE) and two fixed effects regression equations have been run taking ROA and ROE as dependent variables. The regression results show asset quality; ratio of loans to total assets; net interest margin; and non-interest income as a percentage of total assets emerging as significant determinants of both measures of bank profitability. For the ROA measure, apart from these indicators, two more variables have come out to be significant determinants of profitability, namely size of bank; and capital adequacy ratio. Both regression equations also show that macroeconomic factors of the Indian economy are not significant determinants of bank profitability in India.
Keywords: profitability; return on assets; return on equity; net interest margin; asset quality;
non-interest income; capital adequacy ratio; loan ratio; GDP growth rate; inflation rate; liquid
assets to total assets ratio; real interest rate.
- INVESTIGATING DISTRIBUTION PRACTICES OF BANARASI SILK INDUSTRY: AN EMPIRICAL STUDY
by Alok Kumar Rai
Abstract: Distribution is a trade decision that is mainly responsible for bridging the gap between a manufacturer and his customers. There have been numerous advancements in business processes and avenues affecting almost all kinds of decision-making that take place in a commercial organization. e-Commerce, e-Business, mobile commerce, supply chain management, software enabled ERP etc. are few that have transformed the distribution format of the industries. Banarasi Silk Industry is a centuries old industry and is economic life line of millions of people of eastern Uttar Pradesh. There has been a serious downturn that the industry has been experiencing in the recent past. The present paper studies the distribution practices of Banarasi Silk Industry and evaluates its practices from the customers perspectives. The paper also attempts to suggest solutions to the industry for redesigning its distribution related decisions for securing sustained success.
Keywords: Banarasi Silk Industry, Wholesale, Retail and Institutional Sale, Customer Satisfaction,Price Regulation
- Psychological Ownership: Scale Development and Validation in the Indian Context
by Amit Shukla, Shailendra Singh
Abstract: The concept of psychological ownership is sparsely studied in India despite extant empirical evidence supporting its positive impact on organizational outcomes in diverse cultural settings. The problem gets compounded by absence of its scale in Indian (or Asian) context. Present study intends to addresses this concern. It describes a step-by-step scale development and validation process deploying a mix of qualitative and quantitative techniques. The process spanned three independent studies for item generation, scale construction (N=234) and scale validation (N=338), and resulted in 12-item three-dimensional psychological ownership scale that showed acceptable psychometric properties (consistent factor structure, reliability and, content, concurrent and construct validity). The scale is expected to provide the much needed fillip to studies concerning psychological ownership in India and other culturally similar regions.
Keywords: Psychological ownership, scale development, SEM, reliability, construct validity.
- Microenterprise success of home-based garment makers in Bangalore, India
by T.S. Devaraja, Ananda Wickramasinghe
Abstract: Home-based producers are some of the most invisible workers in the unorganised sector in India. In many industries, including garment production, they comprise a significant proportion of the workforce. In order to document this as well as to make visible the contribution of home-based producers, proper estimates of their numbers and output are necessary. Because these producers work within their homes, often on activities closely related to household production for consumption, they are easily slipped in labour force estimates. Added to this problem is the fact that many home-based producers are women, and women have traditionally been an under-counted group within labour force statistics. The purpose of this paper is to make visible the number and contribution of male and female home-based garment producers in Bangalore, India illustrating any deficiencies in official statistics on home-based industries. The paper concludes with recommendations to incorporating the home-based producers and strategies to improve the contribution of female home-based garment producers in Bangalore.
Keywords: home-based garment makers; unorganised sector; microenterprise; India.
- ROLE OF MIDDLE MANAGERS IN STRATEGIC DECISIONS A TRIAD PERSPECTIVE
by Meeta Dasgupta
Abstract: Previous research has tried to bring out the critical role played by middle managers in formulation and implementation of strategic decisions. The current research builds and extends the typology of middle management role proposed by previous research. No previous study has tried to present a triad perspective to these roles. This research through an in-depth case study of an Indian power solution company has tried to present three perspectives, of top, middle and operational level management, of the role of middle level managers in strategic decisions. Although the paper suffers from the limitation of reporting findings from a single case study, it contributes to literature by bring out similarities and differences in the mentioned perspectives. It also presents the relative importance of the different roles of middle level managers. The study serves as an indicator to the top management of the efforts to be made to include middle managers in different strategic decisions. It can also serve as a motivator to the middle managers by bringing out clarity in role played by them.
Keywords: Strategy formulation, Strategy implementation, Strategic decisions, Middle level managers, Case study, Middle management role, Triad perspective, organizational performance, strategy process
- An Extended DeLone and McLeans Information System (IS) Model for Examining Success of Online Public Grievance Redressal System in Indian Context
by Nripendra Rana, Yogesh Dwivedi, Michael Williams, Niall C. Piercy
Abstract: The purpose of this paper is to examine the success factors of the online public grievance redressal systems (OPGRS) in the Indian context. This e-government initiative is based on the governments long term strategic policy that aims to reform and renovate the Indian bureaucracy. The model developed includes the constructs such as system quality, information quality, social influence, self-efficacy, perceived trust, user satisfaction, and intention to use. The empirical outcomes provided the positive significant connections between all 13 hypothesised relationships among seven constructs. The empirical evidence and discussion presented in the study can help the Indian government to improve upon and fully utilize the potential of OPGRS as a useful tool for transparent and corruption free country.
Keywords: Online public grievance redressal systems (OPGRS), success factors, e-government, DeLone and McLean, India
- Role of Socio-cultural factors in the Entrepreneurial Success of the Jain Community
by Malay R Patel, Patturaja Selvaraj
Abstract: Religion is the fundamental basis of the cultural system prevailing in India. It is crucial because it promotes social camaraderie and strengthens social norms and beliefs, although many economist and social scientist have been arguing about the impact of religion and culture on the economic development still, there exist a huge gap in proving the influence of religiosity and culture on individuals economic behaviour. In Present paper we have examined the influence of religion and culture among the 20 Jain Entrepreneurs and professionals in Western India and it essentially highlights the role of religion and culture in evolution of Jains as a prosperous business community, along with their present status and future aspirations.
Keywords: Religion, Culture, Jainism, Business Community
- Exploring the Nexus between Futures Contracts and Spot Returns
in the Indian Commodity Market
by Lakshmi P, Visalakshmi S., Padmavathy S.
Abstract: The purpose of this paper is to explore the nexus between spot returns and futures contracts for crude oil, gold and study whether future trading volume react faster to news and help to predict spot returns. We examine the effect in the Indian context using data from the Multi Commodity Exchange of India (MCX) from January 2005 until May 2012. The vector autoregressive model (VAR), Granger Causality Wald test, Variance Decomposition and Impulse Response Function is applied to the data collected. The results exhibited that for both crude oil and gold, the future trading volume is influenced by its own past than the past spot returns. Further, bidirectional causality runs from gold spot returns to gold futures trading volume. Contrarily, we do not have sufficient evidence to support that crude futures trading volume aid in the forecast of crude spot returns in India. Overall, the finding implies that Gold futures trading volume react faster to information and help to predict the gold spot returns than crude oil in the Indian commodity markets.
Keywords: crude oil, Gold, MCX, VAR, Variance Decomposition, Impulse Response.
- Workers Occupational Stress Problem in Selected Industry
by Nilufa Yeasmin, Anjuman Ara, Shamima Khan, Mosharraf Hossain
Abstract: Abstract- Occupational stress becomes an important agenda for managers and management scholars now a days and it will remain in future. Occupational stress is receiving increasing attention in the academic literature and has become a salient issue for the organizations. Occupational stress is the harmful physical and emotional responses. Job life is one of the important parts of our daily lives which cause a great deal of stress. This study is an initiative to explore how does stress stressors influences on work life of workers in contemporary Jute Mills in Bangladesh. Study reveals that working conditions, environmental conditions, role ambiguity, organizational structure, home-work-interface etc are the greatest source of stress and workers perceived that working environment and home work interface have perceived as top most stressors of Jute Mills in Bangladesh. It is statistically significant that there is no perceived difference in stress level of two stressors i.e. environmental conditions and home work interface of Jute Mills in Bangladesh. After assessment of occupational stress a module of stress management technique is given for stress reduction.
Keywords: Keywords: Stress, Occupational Stress, Stressors, Questionnaire, Weiman Occupational Stress Scale.
- Readiness of Young Indian Consumer for Mass Customised Products: An Exploratory Study
by Saloni Mehra, Ratna Paluri, Vandana Sonwaney
Abstract: The paper examines the preferences of young consumers for mass customised products and identifies the most preferred product classes. It also examines the readiness of young consumers for mass-customised products and their level of satisfaction. Framework developed by Bardakci and Whitelock (2004), to measure the readiness of consumers for mass customisation was used for the purpose of this study. The study shows that though the consumers want mass customised products they were not ready for buying these products. Demographic characteristics such as gender and family income had an impact on the purchase of these products. The study would help companies offering or willing to offer mass customised products to re-examine their strategies in terms of: the products for which the consumers want mass customisation, the time consumers are willing to wait for these products, their interest in designing these products, and their willingness to pay a premium for these products.
Keywords: Mass customisation, young consumers, readiness for mass customised products
- Socio-economic status of Bodo people: a case study of the Udalguri district, Assam
by SASTRI RAM KACHARI, SHRABANTI MAITY
Abstract: Abstract rnThe study of socio economic status is very much important to know any caste and communities economic development. The present article focuses the socio-economic status of Bodo people in Udalguri district, Bodoland. The Bodo people are socially and economically very backward comparison to other non-tribal peoples. The district of Udalguri is recently formed which is situated on the northern part of Brahmaputra valley (Assam). The present study is based on primary data. In this study authors have used most important determinants such as, per capita income, literacy rate, health and nutrition, sanitation, family size to assess the socio-economic status of the Bodo Community in Udalguri district, Assam. rn
Keywords: Key words: rnHousehold, Household size, household income, Literacy rate, Health and Nutrition, Sanitation facilities, and Discrepancy Index model etc.
- Conceptualizing the Role of Innovation-Attributes for Examining Consumer Adoption of Entertainment Related Innovations
by Kawal Kapoor, Yogesh Dwivedi
Abstract: Several enhancements and new features have been introduced in the television entertainment industry to offer the viewers with a high quality viewing experience when it comes to contemporary home entertainment services. Tata SKYs direct-to-home (DTH) service is one such service that has been recently introduced in the Indian context. For achieving an increased adoption rate of this innovation, it is important to gain an understanding of the behaviour of different factors that influence the potential consumers to form positive intentions about such innovations, in turn attracting them to accept and use such innovations. This paper thus aims at developing a theory-based conceptual framework for examining the consumer adoption of entertainment related innovations using the innovation-attributes that have been acknowledged in the recent literature, as having considerable influences on the acceptance of various innovations. Innovation-attributes from Rogers diffusion of innovations theory, Tornatzky and Kleins meta-analysis, and Moore and Benbasats perceived characteristics of innovating theory will be used here to develop a conceptual framework suitable for investigating the adoption of entertainment related innovations.
Keywords: Adoption; Behavioral Intention; Conceptual framework; Innovation-attributes; DTH; Indian context
- A Cultural Paradox in organizations in India
by Richa Awasthy, Rajen K. Gupta
Abstract: Indians at the modern workplace are facing a cultural paradox between their deep seated traditional values and the modern paradigm of western business values. In the current paper we use multiple published case studies of Organizations in India to understand how these organizations are responding to this paradox, using Cameron and Quinns (1999) Competing Values Framework (CVF). In terms of CVF, organizations in India face the paradox between clan and market type cultures. We are using conjecture to explain the paradox through dialectical theory. This paper proposes adhocracy as the synthesis of the thesis of clan-type culture and anti-thesis of market type culture for the organizations in India. Drawing lessons from the organizations which have managed to deal with the paradox successfully we draw two propositions for further research. By working with and through the paradox, the paper also presents some modifications in CVF to apt to the Indian context.
Keywords: Organizational culture; paradox; India; Competing Values Framework
- Identifying Training Problems of Travel Agency Employees across India using Structured Equation Modeling
by Sona Vikas, Anu Singh Lather, Shalini Garg
Abstract: Quality of trained manpower is one of the key factors contributing to the service quality in the travel and tourism industry. There is a perceived need for human resource development, to raise the profile of the industry, increase productivity and provide sustainable employment within the tourism industry and in such a situation, training plays a vital role for upgrading employee skills. However, apart from industry related issues, there are several other training problems besieging the travel industry. This study has been carried out from the employee perspective to identify the critical factors affecting training and development in travel agencies. A structured questionnaire was administered on 450 employees working in 50 travel agencies across India. The results through Structured Equation Modeling show that employees of travel agencies feel that the key issues affecting training and development initiatives in their organizations are Training Provisions, Employee Perception and Managerial Support.
Keywords: Training Problems, Training Provisions, Employee Perception and Managerial Support
- Organizational Commitment of B-School Teachers in India: An Empirical Study
by GUNJAN SHARMA, Feza Azmi
Abstract: The study examines the relationship between job related factors (pay, promotion opportunities, supervision & work-schedule flexibility), job satisfaction and organizational commitment of teaching staff of Indian B-schools using Structure Equation Modeling (LISREL 8.5). The study is based on a single cross-sectional survey. In all 310 responses were generated from teachers of management institutes located in India. A self-administered questionnaire with items related to the study dimensions was deployed for the study. It was found that pay satisfaction and work-schedule flexibility do have a positive relationship with job satisfaction and commitment. Satisfaction with supervision was positively correlated to job satisfaction only. The study is unique in the sense that it is among the very few studies conducted in the context of management institutes in India. Since there is acute shortage of teachers in Indian B-schools, gaining insights into dynamics of job satisfaction and commitment can provide valuable inputs to B-schools.
Keywords: Management education, Organizational commitment, SEM, Indian Teachers, B-Schools
- Prospective FDI opportunities for India and BRICS
by RATNA VADRA
Abstract: Emerging economies of Brazil, Russia, India and China (BRIC) have acquired important role in the world economy as producers of goods and services. BRICS countries prominently attract larger capital because of their larger potential consumer market having the common characteristic of large population. FDI has increasingly been viewed by policy makers in developing and emerging market economies as a tool to finance development increase in productivity and import new technologies. In addition, the relative stability of FDI inflows constitutes a buffer against sharp reversals in portfolio inflows during periods of crisis, such as the one experienced in 2008-09. India has immense amenities which are untapped due to policy paralysis and other major factors such as lack of transparent taxation system, inflexible business regulations, difficulty in starting a business etc. This study proposes a comparative analysis of present situations prevailing in the FDI in and out of India, its relationship with respect to other BRICS nations The objective of the study is to compare the growth and forecasts of FDI inflows to BRIC countries. The growth of FDI inflows for the period of 1991-2010 and the forecasts of FDI inflows for the next ten years i.e. 2011 -2020 are computed in the study.
Keywords: Trade liberalization, regionalism, Trade expansion, BRICS countries Key words: FDI, Outflows, Investment Opportunity
- HR Service Dimensions of Quality of Work Life Factors: IT Enabled Services Perspectives in India
by Tripti Singh, Shefali Nandan, Ginni Chawla
Abstract: With the changing work-life parameters, Quality of Work Life (QWL) is becoming an important issue from the perspective of an organization as well as employees. Indias competitive cost advantage of Information Technology Enabled Services Industry (ITES) can be attributed to its people, particularly HR practices. The present paper identifies various dimensions of HR Services of QWL factors through empirical study. The five QWL factors identified are: Social Aspects, Task and Work Aspects, Human Resource Policies and Programs, Work Environment, and Other Life Domain factors. The study makes an attempt to integrate the concepts of HR service quality and QWL factors. The identified HR Service dimensions are Empathy, Responsiveness, Tangibility, Safety and Security and Reliability.
Keywords: Quality of Work Life, Employees, Information Technology Enabled Services, Work Environment, HR Service Dimensions, SERVQUAL
- Sub-National Competitiveness Analysis and Simulation Studies for 35 States and Union Territories of India
by Khee Giap Tan, Kartik Rao
Abstract: This paper uses the Asia Competitiveness Institute (ACI) competitiveness index to rank the competitiveness of the 35 states and union territories of India and conducts simulation studies to recognise how each state or union territory can improve its competitiveness. The results highlight, in general, a distinct pattern of high competitiveness in the western and the southern states of the country. A similar geographic concentration emerges with the north-eastern states characterised by their low competitiveness. Paradoxically, the mineral-rich states in eastern India rank in the Bottom-10 though access to rich natural resources present several areas of opportunity for the development of these states.
Keywords: Sub-national competitiveness, Indian states and union territories, competitiveness, simulations.
- Impulse buying behavior: an emerging market perspective
by Sheetal Mittal, Neena Sondhi, Deepak Chawla
Abstract: Impulse buying accounts for a substantial volume of goods and services, across product categories and geographies. The phenomena takes on interesting possibilities in the emerging economies where the changing socio-economic situation has led to a substantial rise in consumers dispositional needs alongside emergence of modern retail. While the construct has been widely researched, the studies have been largely fragmented in their approach, either examining isolated antecedents or the stages in the process. Thus, there is a dire need to comprehend the phenomena in its unique entirety. This paper, on the basis of extensive literature review proposes a conceptual framework that considers impulse buying both as a proactive phenomenon driven by personality factor as well as a reactive phenomenon driven by the stimulus: product and physical surroundings; which is further moderated by various personal, social, demographic and situational factors. The authors posit that these various forces tend to act upon a consumer simultaneously and not necessarily in the same direction.
Keywords: Impulse buying behavior, Situational factors, Impulse buying tendency, Normative evaluations, Conceptual framework, Emerging markets
- A MODEL OF MOBILE COMMERCE PRACTICES IN THE STATE OF PUNJAB: AN EMPIRICAL INVESTIGATION
by Kanwalvir Singh
Abstract: This paper focuses on determining the effect and relationship between the factors concerning various mobile commerce practices and the responses of the citizens regarding different demographic profile variables such as gender, age group, qualification, etc. The research has been carried out on randomly selected citizens belonging to the State of Punjab in India. The principal components have been extracted from the various factors that are part of the questionnaire design used to explore the association between the mobile commerce practices and citizen demographic profile responses. These components have been further tested using hypotheses for any significant relationships. The findings of the study also ascertained the factors affecting the adoption of mobile commerce practices that have been interpreted using the developed Regression Model showing the output as various factors in the form of positive and negative estimators. There is high positive association of Gender with M-commerce application services, awareness aspects, advanced security aspects, cost and security concerns and mobiles. The effect of mobile commerce practice on citizen demographic profile response is significant for all Models except Model 2 (Region). The results from this research study on technology adoption of various mobile commerce practices provide an insight perspective and analysis of the opinions of the common citizens to the various product developers and marketers for the development of mobile commerce applications.
Keywords: M-commerce; mobile commerce practices; mobile technology adoption, principal components, regression model; Punjab; India.
- Customer Oriented Service Culture and its impact on Customer Loyalty in Organized Retail Context
by Tejas Shah, Amit Jain
Abstract: Customer service plays important role in customers purchase decisions. Culture is the vital ingredient in the service delivery process. The service dominant logic of retail organizations has led to emphasis on development of service culture and its outcomes. The objective of this paper is to find the characteristics of retail service culture. This research also tends to study the relationships between antecedents of development of retail service culture and impact of service culture on its outcome variables. The final sample size includes 202 employees of organized retail organization. The results of factor analysis revealed five dimensions of retail service culture, namely, reliability, responsiveness, support, attitude towards customers and competitive framework. Top management commitment, cultural socialization and participative / supportive leadership were found to create significant positive impact on building customer oriented service culture. Customer oriented service culture was found to create significant positive impact on customer satisfaction, trust and loyalty.
Keywords: Service Culture, retail organization, marketing, leadership style, satisfaction, trust, loyalty
- Assessing impact of collaborative practices on the performance of automotive SMEs: An exploratory study
by Nitin Bhalkikar, Milind Akarte
Abstract: SMEs involved in automotive components manufacturing, offer a sizable contribution in wealth creation and GDP of a nation. Better performance and higher productivity are imperative for an enterprise to sustain increasing global pressures, customer demands and market volatility. Major life cycle decisions are finalized in product design development stage as they affect performance of enterprise and late design changes are often undesirable. Collaboration is an approach that helps resolve late design changes by sharing knowledge and data. Collaborative practices in SMEs have found to improve performance appreciably. In this paper, an attempt has been made to assess the impact of collaborative practices on performance. Data collected from SMEs through questionnaire was analyzed and results thus obtained were subjected to validation through structural equation model, establishing positive correlation between collaborative practices and productivity. The research findings confirm that collaborative practices are highly correlated for improving productivity.
Keywords: Productivity, performance measurement, automotive SMEs, collaboration, collaborative
- Evaluation of Movie Piracy Using an Integrated Approach of Interpretive Structural Modelling (ISM) and MICMAC Analysis
by Pradeep Kumar Gupta, Bhama Venkataramani
Abstract: The aim of the paper is to identify the factors which lead to movie piracy and develop a theoretical framework for its prevention. With the growth in movie piracy since the appearance of BitTorrent in 2003, pirated films have become available immediately after official release across the world, while they are not available for authorised viewing abroad until their premieres in each country. This is one of the growing menaces in India and Indian sub-continent where movie is one of the major sources of entertainment. In spite of several efforts made by the Indian film industry in general and Hindi Film Industry, Mumbai in particular to prevent the piracy, the outcome of such efforts is strongly correlated negatively. In this study we have made an effort to identify variables through systematic literature review and understand contextual relationships among these variables using Interpretive Structural Modelling (ISM) and MICMAC analysis. The findings suggest that illiteracy and lack of infrastructure are two important driving variables of piracy.
Keywords: Piracy, ISM, MICMAC
- A Review of Career Women in the New Economy: Research Directions in the Indian Context
by Shailja Agarwal
Abstract: The ever-evolving dynamics of interplay of gender in organizations has been an intriguing force to practitioners, academicians and researchers. Literature is replete with a plethora of research encapsulating the role of gender in organizational and work-life balance, with a special focus on female workers. In this article I assess the extant literature on womens careers appearing in selected career and management journals from 2000 to the present to determine developments in the state of womens careers after more than a decade of the dawn of the 21st century. I have attempted to summarize and synthesize this growing body of literature and outline an agenda for future research, specifically for Indian researchers, in this direction. The purpose of this review is to examine the current state of the literature on women and careers at the outset of the new century and identify gaps in research in terms of Indian women in career.
- Customer Complaining Behaviour and its consequences in the Credit Card Industry: An Empirical Investigation in the Developing Indian Economy
by Shivendra Pandey
Abstract: Understanding complaining behaviour in Indian credit card industry was the objective of this research. A foreign bank operating in India had collected customer complaint data in a natural environment and data on 957 such customers were provided by the bank. The antecedents of the complaint process were objectively measured with variables like number of times contacted and time taken for resolution of the complaint. The analysis revealed that customers are willing to wait a bit more for resolution of the complaint provided they are not required to do follow ups. The banks service quality mediates between the satisfaction from complaint process and recommendation to a friend. Implications for managers and researchers are discussed.
Keywords: Complaining Behaviour, resolution time, satisfaction, recommendation, service rating, structural equation modelling, credit cards, India
- EFFECTIVENESS OF SOCIAL MEDIA MARKETING SPECIAL REFERENCE TO KERALA TOURISM
by PRADEEP KUMAR, R. Sakthivel, Hareesh N. Ramanathan
Abstract: International tourism has continued to show robust growth in year 2013, and has increased by 15 percent for a significant number of destinations. Tourism growth of India in total has been about 22 percent. The trends show that there is enough space for emerging economies to grow and acquire newest heights. By seeing these opportunities Government of Kerala, by way of modern marketing strategy has envisaged to achieve a yearly growth rate of 15 percent in foreign tourist arrivals, and 7 percent on domestic tourist arrivals. Government is formulating a plethora of new strategies to strengthen the existing international markets like USA, UK, Australia, France, and Germany together with the untapped markets like Russia, South Africa, the Middle East etc. Thus, the tourism industry in Kerala by means of various marketing techniques, sophisticated advertisement methods, and diversified products, have decided to achieve the targets by 2021. The present study is to evaluate the effectiveness of social media marketing techniques adopted by tourism operators and developers, who operate in Kerala. The researchers evaluated the context and content factors of advertisement sites for ease of use and attractiveness. During the study, an assessment of effectiveness of tourism promoters or operators and users have been undertaken to understand the need of social media communication. A trend analysis has been carried out on the top tourism destinations.
Keywords: KERALA TOURISM;SOCIAL MEDIA MARKETING;USER CREATED SOCIAL MEDIA COMMUNICATION;FIRM CREATED SOCIAL MEDIA COMMUNICATION
- Consumer Online Purchase Behavior: Perception versus Expectation
by Vinod Kumar, Uma Kumar, Yogesh Dwivedi
Abstract: Conceptualizing online customer behavior is very important, as more and more customers are interested in buying products through online. To capture online customer behavior, this study has conducted empirical research in Bangladesh among general online customers who have experience in online buying or have an intention to buy from online boutique websites in Bangladesh. In this regard, the Quality-Purchase Interaction Model that was developed, based on both customer perception and the expectation of buying online from business-to-consumer Electronic-commerce in Bangladesh, was used to capture actual customer behavior or behavioral intention for online purchasing. We conducted path analysis through LISREL to reveal the causal relation between independent and dependent variables. There are some significant differences between online buying behavior and the behavioral intention to buy online, that is between customers who have experience of online buying from a boutique website and those who have the intention to buy online but have not yet gotten an online buying experience.
Keywords: Consumer, Consumer behavior, Online buying behavior, Behavioral intention, Electronic-commerce, Perception, Expectation
- Mentoring Social Entrepreneurs in India: Attributes and Functions
by S Raghu Raman, C Vijayalakshmi
Abstract: This paper identifies factors that contribute to an effective mentoring relationship. It focuses on social entrepreneurs in India -- a growing segment populated by small enterprises but considered vital for addressing the development needs of the poor. Extant literature in the area of mentoring is predominated by works on employee mentoring and scant attention has been paid to mentoring entrepreneurs and in particular social entrepreneurs. This research addresses this gap by exploring the attributes of the mentor and entrepreneur that contributes to effective mentoring and identifies certain critical functions of mentoring. The conclusions from this study indicate that experience and empathy, intensity and interest, transparency, development of individual and social spark are the attributes that are required for an effective mentoring relationship. In addition the mentor also needs to perform the following functions for successful mentoring; creation of appropriate climate for mentoring, inculcation of structured thinking process, leveraging on differences of views, encouraging multiplicity of mentors and mentoring and reiteration of enterprise objectives.
Keywords: Social enterprises; entrepreneurs; mentoring; India; mentors; social entrepreneurship.
- IRCTC Mobile Ticketing Adoption in an Indian Context
by Kawal Kapoor, Yogesh K. Dwivedi, Mike D Williams
Abstract: This study is an investigation of the contributory roles of innovation attributes borrowed from the Technology Acceptance Model in influencing the behavioural intention and actual adoption of the IRCTC mobile ticketing application in the Indian context. The TAM model was empirically tested. The SPSS tool was used to test the data reliability, and also, linear and logistic regressions were run to test the model performance. Whilst relative advantage, perceived ease of use, cost, and riskiness shared a significant and positive relationship with behavioural intention, perceived ease of use positively influenced the relative advantage, and behavioural intention and cost significantly impacted the adoption of this mobile ticketing application. Alongside discussing the findings from this study, its potential limitations and implications were also identified and future research suggestions were made. There has been no previous attempt on examining the adoption of mobile ticketing application in Indian context. The findings from this study are thereby original, and are potentially expected to offer value to the mobile service providers, Indian railway, and any other third party organisations that may be interested in implementing mobile based innovations.
Keywords: Adoption, Innovation, IRCTC, Mobile ticketing, TAM
- Socio-economic status of Bodo people: A case study of the Udalguri District, Assam
by Sri Sastri Ram Kachari, Shrabanti Maity
- Impact of Social, Intellectual and Personal Competencies on Managerial Performance: An Empirical Investigation
by Sambedna Jena, Chandan Sahoo, Santosh Tripathy
Abstract: The review of literature on managerial competencies illustrates the importance ofaugmented managerial performance. However, empirical researches on managerial competencies; that are essential for improved performance for manufacturing executives are scarce. Keeping in view the gaps in research, thispaper examines the relationships among social, intellectual and personal competencies on managerial performance conducted at some manufacturing units in the state of Odisha in eastern India, making use of a structured questionnaire consisting of 30 items. In total, 380 responses were obtained and were subjected to analysis using the SPSS statistical software. The research concentrates on identifying the most important aspects of social, intellectual and personal competencies that link towards maximization of managerial productivity within the organization. The findings suggest that the variables of these three competencies are positively correlated with managerial performance. This paper suggests some measures of social, intellectual and personal competencies that the executives can adopt to improve their managerial performance within the organization.
Keywords: Social competencies; Intellectual competencies; Personal competencies; Managerial performance.
- Shoppers Attitude and Demographics influence on Store patronage A Comparison of Formal Vs Informal Food Retail Stores in India
by Sridhar Guda, Mishra Prashant, Jain Tinu
Abstract: The study examines the influence of shoppers demographic characteristics (age, income, and education) and their attitude towards product and/or retailer related attributes on their store patronage behavior in food retail context in an emerging market setting. The results indicate a clear distinction between formal and informal markets as measured through shoppers orientation. Shoppers retail patronage behavior towards formal and informal food retail stores shows a distinct pattern. The study reveals that shoppers preference for formal vs. informal retail location is influenced by their concern towards merchandise, safety, freshness, bargaining, service, and satisfaction from past experience. Additionally demographics such as age, income and educational status also have a positive influence over shoppers patronage behavior.
Keywords: Retail Patronage, Attitude towards retail, Demographics, Food Retail, Informal retail, India
- Factors Prompting Impulse Buying Behaviour Study among Shoppers In India
by Sanjeev Prashar, Chandan Parsad, T Sai Vijay
Abstract: Impulsive buying has long been identified as a significant behaviour in retail industry. Such purchases are manifested through consumers tendency to buy spontaneously. A number of researchers have found that high impulse shoppers are likely to have shopping lists that are open and are receptive to sudden unexpected buying ideas. It is expected that approximately 70 per cent of all purchasing decisions are made at the point of purchase, with impulse purchases emerging as the prominent buying pattern.
The objective of this paper is to identify and rank the factors that influence the impulse
buying behaviour among shoppers in India
This study, conducted in one of the top five retail markets of the world, adds to the existing knowledge on shoppers impulse buying behavior. Accordingly, multitude of factors influences this spontaneous and unplanned shopping behavior and reflects how merchandising display and in-store influences have stronger impact than promotional stimuli and socialization in Indian context. Retail marketers in India can take this cue in designing their strategies to attract consumers.
Keywords: Impulse Buying Behaviour; Factor Analysis; Principal Component Analysis.
- Perceived Attitudes towards Sudden Wealth: An Exploratory Study
by Shalini Kalra Sahi, Vinay Kumar Dutta
Abstract: A sudden increase in money which is unexpected, brings with it attitudes and behaviors much different than those associated with earned money. Previous research states that sudden wealth can lead to internal conflict as the individual struggles to manage and accept his/her changed status. Apart from understanding the phenomenon of sudden wealth, this exploratory study examines the underlying beliefs and perceived attitudes that people experience when they were asked to put themselves, in a scenario of, sudden increase in their wealth. A measure for Perceived Attitudes towards Sudden Wealth (PASW) was developed. Six dimensions were determined using factor analysis, which was conducted on 252 participants, who were administered a lottery question based survey. The dimensions were Helplessness, Prudence, Fear and Stress, Empowerment, Indulgence and Gratitude towards God. The dimensions of PASW measure were found to be different from the factors of the money ethic scale (MES), thereby supporting the fact that money attitudes are different from PASW.
Keywords: Sudden wealth, Money attitude, Factor analysis, Money psychology, well-being