International Journal of Indian Culture and Business Management (51 papers in press)
AN EMPIRICAL STUDY ON ACCEPTANCE OF VIDEO ON DEMAND SERVICES IN INDIAN MARKET
by Esha Jain, Manish Madan
Abstract: The purpose of this study is to device a suitable business model to exploit the opportunities in Indian video on demand (VOD) service provider industry. To achieve the desired purpose, the researcher approached the respondents to find out their expectation and perceptions of service quality in VOD services experiences based on the dimensions of the SERVQUAL model. A quantitative research had been carried out for the purpose and this involved some quantitative analyses with the use of statistical tools (descriptive and inferential). The data obtained from the respondents using the VOD services of the services offered by the VOD service providers are in the quantifiable terms so that the required objectives which were framed for the study can be achieved statistically with the help of SPSS software version 20.0 for the analysis of the quantifiable data.
Keywords: Business Model; Factor Analysis; Service Quality; Video on Demand
Enterprise System in a Mid Sized Indian Manufacturing Organization- A Case Study
by Kapil Dev Singh
Abstract: High Foam is a mid-sized Indian process manufacturing organization. The case study dispels the popular myth that Indian small and medium enterprises, especially in the manufacturing sector, are not successful in adopting Information Technology for business advantage. The relentless endeavors and a soft style of the Chief Information Officer (CIO), the open support of the Managing Director and the Executive Directors and a gradual approach to building the ERP has resulted into a seamlessly integrated enterprise wide system. The case study highlights important learnings for small and medium manufacturing enterprises in India and other developing countries. These learnings can be categorized under three broad heads of CIO leadership approach, role of top management and the broader approach to developing and implementing the enterprise system or the ERP.
Keywords: India, SME, Manufacturing, Enterprise System, ERP, CIO, CEO
Market efficiency and information content of Indian commodity futures markets
by Vikas Pandey, Vipul
Abstract: This article examines the efficiency of pricing of eight commodity futures traded at Multi Commodity Exchange (MCX) and National Commodity & Derivative Exchange (NCDEX) of India. We find that the current futures prices and the expiration-day spot prices are generally cointegrated, and exhibit market efficiency. We also find evidence of predictive content in the futures prices for the future spot prices. This content varies among different commodities, and is more significant for the natural gas and agricultural commodities, which have higher storage and transportation costs. The risk premium is absent in the futures prices of most of our commodities, excepting two agricultural commodities and nickel.
Keywords: Commodity Futures, Market Efficiency, Predictive Content, Risk Premium
Quality of Financial Reporting Influence of Corporate Governance Regulations
by Sushma Vishnani
Abstract: This paper aims at analyzing the quality of reported earnings for A and B group companies listed in Bombay Stock Exchange of India. For this purpose, the theoretical model proposed by Dechow and Dichev has been used to assess the quality of reported earnings. The results of the study show that reported earning quality of A-group companies is superior to that of B-group companies. The results further show that there is a drastic improvement in the reported earning quality of B-group companies after the imposition of Clause 49 (the corporate governance related to mandatory disclosures for all listed companies) in January 2006.
Keywords: financial reporting, earnings quality, corporate governance, accruals quality
Role of Human Resource Flexibility in Organizational Performance: A study of Indian IT Firms
by V.V.Ajith Kumar, Snigdha Rai
Abstract: Present study examines the direct relationship between HR flexibility, and organizational performance. Also this study explores the moderating role of ethical culture in the relationship of HR flexibility and organizational performance. Data was collected via a questionnaire survey of 126 employees working in 65 major IT companies of Bangalore. The results indicate that all three dimensions of HR flexibility (Skill flexibility, Behavioural flexibility and HR practice flexibility) were significantly positively correlated with organizational performance (HR related performance and financial performance). Results of moderated regression analysis reveal the significant moderating role of ethical culture in HR flexibility and HR performance relationship. Limitations of the study and implications of the results are also discussed.
Keywords: Human resource flexibility; Skill flexibility; Behavioural flexibility; HR practice flexibility; Ethical culture; Organizational performance; CFA; Moderated Regression Analysis
The mediating impact of psychological capital (PsyCap) on mentoring outcomes of trust in management and person organization fit (P-O fit) - a conceptual model
by Rajesh Premchandran, Pushpendra Priyadarshi
Abstract: Though considerable research has happened on mentoring, the outcomes of mentoring have been less explored through the lens of positive organizational behaviour. In this paper, a conceptual model has been proposed describing the mediating impact of Psychological Capital (PsyCap) on the perceived outcomes of mentoring as measured by person-organization fit and trust in management. This answers the call for further research on interventions that can increase PsyCap among employees. The central proposition is that high quality mentoring leads to increase in trust in management and person-organization fit (P-O fit) and that this process is mediated through an increase in PsyCap. Hence this framework expands nomological network surrounding mentoring. It is also proposed that the increase in person-organization fit will also lead to increase in organizational commitment. Trust in management will moderate the outcome of effective mentoring as measured by career satisfaction is the final proposition. Research on the antecedents of P-O fit is limited and this understanding will further knowledge on the process through which organizations can enhance person-environment fit and trust in management through formal mentoring programs and describe what managers can do to aid and assist the success of such programs.
Keywords: Mentoring, psychological capital,Psycap, trust-in-management, person-organization fit, organizational commitment, career satisfaction, India
EXPATRIATES CROSS CULTURAL ADJUSTMENT CHALLENGE IN DIVERSE INDIA: A THREE LEVEL ANALYSIS
by Sahiba Sharma, Richa Dahiya
Abstract: As world is looking at the emerging economies for investment, India has become the latest hub. International assignments as an unavoidable part of globalization brings along with them a major issue of cross cultural adjustment, although India has witnessed expatriate management under British rule but the cultural diversity has made this country still an enigma for expatriates to understand. Therefore, our study aims at finding why expatriates find India challenging for cross cultural adjustment. It reviews the factors which force expatriates to come to India and also about the cross cultural adjustment challenges they face at macro, meso and micro level. The finding of the study shows an inverse relation between cross cultural adjustment and organizational challenges, which means higher cross cultural adjustment will create less challenges at workplace and a positive relation between cultural literacy and cross cultural adjustment. The study outcome lays down a foundation stone in India for future researches, as very less literature is available in context to India, the research discussion will be useful for the global strategist to get a better insight into India to re-vamp their strategies pertaining to expatriates in India.
Keywords: cross cultural adjustment, cultural challenges, expatriates, India, cultural diversity, cultural differences, national culture, organizational culture, cultural literacy, international assignments, Indian culture
Exploring the interconnections of consumer preference between Cause type and Cause scope in a Cause Related Marketing Activity: Evidence from Indian Context
by Sujo Thomas, Sonal Kureshi
Abstract: Cause Related Marketing (CRM) is defined by Varadarajan and Menon (1988) as a process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue‐providing exchanges that satisfy organizational and individual objectives. In the view of the growing significance of CRM in countries like India, it becomes crucial to understand what factors lead to effective implementation of CRM. This study will provide insights into both type and scope of cause and their bearing upon consumer CRM participation intention. Consumer data were collected using a structured questionnaire from the western region of India. Reponses pertaining to two aspects about the cause of the initiative, type of cause and scope of cause were collected. Results showed that consumers interests in participation were found to differ significantly across both type of cause and scope of cause.
Keywords: Cause Related Marketing, Cause Preference, Cause Scope, Social marketing, CRM Initiatives, CRM Awareness, CRM, India, Cause Type, Cause selection
INVESTIGATING THE MYTHS ASSOCIATED WITH IPOS OF SMALL AND MEDIUM ENTERPRISES : THE CASE OF INDIA
by Geet Kalra, Nirali Kansara
Abstract: Small and medium sized Enterprises play a major role in the sustainable development of a nation, creating employment opportunities and enhancing trade opportunities. India, being a developing nation has most of its enterprises operating at small/medium scale. Raising capital through public offerings plays a crucial role in the beginning life cycle of small scale enterprises. But because of the lesser liquidity, critical size, informational asymmetry and lack of suitable markets, these SMEs suffer an acute disadvantage. There has been an increase in the number of SME-IPOs in the past 5 years. This paper aims at studying the effect of different IPO variables such as issue size, issue price, underpricing/overpricing, percentage net issue etc on the short and long term after-returns of the SMEs. After critical analysis, it has been found that IPO variables do not contribute significantly to the short term returns for SME because of lesser liquidity in the stock markets.
Keywords: development; long term after returns; SMEs; underpricing; short term returns; IPO.
Validating FMEA & TPM constructs for SMEs in India: A structural equation modelling approach.
by Sachin N. Waghmare, D.N. Raut, S.K. Mahajan, S.S. Bhamare
Abstract: SMEs in India are facing challenges due to growing competition from large domestic firms and the MNCs & increasing customers demand for quality. To sustain in the market and compete with large and global enterprises, SMEs in India need to adopt advanced approaches in their operations. Improving quality is totally essential to sustain growth. Quality of production process means consistent and viable process. From an extensive review of the literature FMEA (Failure Mode Effect Analysis) is one of the best current techniques to achieve high reliability & the goal of TPM (Total Productive Maintenance) is to improve quality. This paper investigates the effect of FMEA and TPM constructs on reliability and quality of SMEs in India. A questionnaire survey was conducted to 473 firms and hypotheses were tested using a structural equation modelling (SEM). This study has empirically tested the effect of Fault Classification on reliability and TPM pillars on quality of SMEs. This paper provides guidelines for SMEs in India to improve reliability& quality of manufacturing process.
Keywords: fmea; fault classification; reliability; tpm pillars; quality; SMEs in India; factor analysis; structural equation modelling; SEM.
Behavioural Traits Affecting Motivational Potential of Individuals: A Proposed Conceptual Framework
by Prachi Bhatt, Sanghamitra Budhhapriya
Abstract: Motivation is a mechanism through which corporate goals are achieved. Corporate leaders always want a motivated workforce. However, it is a challenge to differentiate people in terms of their motivational potential which is intrinsic to an individual. In this context, identification of behavioural traits that differentiate individuals motivational potential becomes relevant. This paper underlines the relevance of motivational potential as a construct. It attempts to identify various behavioural traits that influence the motivational potential of an individual. Based on discussions with working professionals and a detailed review of literature, it proposes a framework consisting of eleven behavioural traits affecting the motivational potential. The outcome of the research would help practicing managers in understanding the behavioural traits related to motivational potential. It would help managers in realizing the potential of their employees, which otherwise may remain unrealised. Additionally, this article discusses the practical implications and scope for future research.
Keywords: Motivation; Motivational potential; Workplace motivation; Intrinsic motivation; Individual differences; Behavioural traits.
The Nexus of ICT, Electricity Consumption and Economic Growth in India: An ARDL Approach
by Sarveshwar Inani, Manas Tripathi
Abstract: This study examines both the short-run and long-run relationship among Information and Communication Technology (ICT), economic growth and electricity consumption using annual time-series data for India for the period 19912014. All the variables under study are I (1) as per Dickey-Fuller-Generalized least square unit root test results. For cointegration test and causality analysis, we have used autoregressive distributive lag (ARDL) bounds test and vector error correction model (VECM) Granger causality test respectively. ARDL test results suggest that ICT stimulates economic growth in the short-run but not in long-run, whereas electricity consumption has significant and positive impact on economic growth in long-run and short-run as well which supports the energy-led growth hypothesis. However, there is no cointegration when electricity consumption becomes dependent variable and other variables are independent. Economic growth does not granger cause electricity consumption in the short run. These findings suggest that India should focus on ICT expansion to accelerate economic growth in short-run and India should not follow energy conservation policies as it might adversely impact economic growth in both short- and long-run. Instead, India should focus on energy efficient policies. This study has crucial policy implications. Hence, proper balance and co-ordination among ICT policy, energy policy, and economic growth policy are recommended.
Keywords: Economic Growth; Energy Consumption; ICT; ARDL Bounds Test; Granger Causality; Mobile Usage.
Demographic and Psychographic Antecedents of Ecologically Conscious Consumer Behavior: An Empirical Investigation
by Kavita Srivastava, Deepak Chawla
Abstract: Researchers have continued to study green consumers characteristics, habits, and lifestyle, which significantly influence their buying behavior. In the same vein, the present study aims to measure the role of consumer demographics, i.e., age, gender, education, income, and marital status and psychographic characteristics such as perceived consumer effectiveness, environmental concern, altruism and liberalism in predicting ecological conscious buying behavior.The research employed a survey-based method to test at theoretically grounded set of hypotheses. A structured questionnaire of 32 items was administered on 306 respondents to collect the data. Three statistical models were tested using regression analyses to test the hypotheses. All three models were found significant. The results witnessed that psychographic characteristics of consumers are more important to predict ecologically conscious behavior. The environmental concern is seen to be the most important variable followed by perceived consumer effectiveness and altruism. The implications of the findings and need for future research are discussed.
Keywords: Altruism; Bio-degradable; Environment concern; Energy-efficient; Green Marketing; Greendex Survey; Perceived consumer effectiveness; Liberalism.
Measuring the Status and Identifying the Factors Influencing Child Immunization in Darjeeling District of West Bengal, India
by Maumita Ghosh, Shrabanti Maity
Abstract: Recently it is found that a signiﬁcant section of the nations children today are deprived of the fruits of development and been kept away from the basic amenities of life-health, education, sanitation, nutrition and so on. In this paper authors mainly concentrated to find mothers composite health index and to identify the factors influencing the immunization status of the child. This study is mainly based on the primary data collected from 200 households with 245 children from these households whose age comes under the required age group (12 months to 2 years). Yuels coefficient of association is used to find out the association of various socio economic variables with the phenomenon of child immunization. Mothers composite health index has been constructed using the multiple correspondence analysis (MCA) and various socio economic determinants of such vaccination have been analyzed through the use of Logitic regression analysis. rn
Keywords: Child Immunization, Multiple Correspondence Analysis (MCA), Mothers’ Composite Health Index, Logistic Regression.
Exploring the link between Impulsive buying tendency, self-esteem and normative influence: A structural equation Model
by Nirmalya Bandyopadhyay
Abstract: The purpose of the paper is to investigate the role of self-esteem and consumers susceptibility to interpersonal influence in influencing IBT through survey of Indian consumers. Data were collected through questionnaires administered to 250 corporate executives through an online survey. Structural equation modeling technique was used to test the hypothesized model. The empirical findings of the study revealed a negative relationship between self-esteem and impulsive buying tendency. Consumers susceptibility to interpersonal influence was found to have a positive impact on the impulsive buying tendency. Self esteem was found to be negatively related to the impulsive buying tendency. The mediation role of consumers susceptibility to interpersonal influence in the relationship between self-esteem and the impulsive buying tendency was established. The model was tested in the Indian context with corporate executives as participants.Result indicates a negative relationship between SE and IBT and a positive relationship between nCSII and IBT. The mediation intervention of nCSII in the relationship between SE and IBT is also established. Managerial implications, limitations, and directions for future research are discussed.
Keywords: Impulsive buying, impulsive buying tendency, self-esteem, Consumer's susceptibility to interpersonal influence
Causal Drivers of International Tourism Industry in Tamil Nadu: A Geweke Causality Analysis
by Khee Giap Tan, Anuja Tandon, Teleixi Xie
Abstract: This paper is an attempt to understand the causal development mechanisms of the international tourism sector in the State of Tamil Nadu in India. Being able to identify the factors that affect the growth of the international tourism sector would enable the local government to better facilitate the growth of the sector. To achieve this objective, we employ a novel empirical methodology using the Geweke causality framework to investigate the causal drivers of the tourism industry. Our empirical results suggest that safety, transport infrastructure as well as cleanliness, sanitation and healthcare conditions are causal factors that significantly affect the development of international tourism sector in Tamil Nadu. Our empirical analysis also identifies several key policy implications for not just the state of Tamil Nadu but also other states with similar conditions on how to develop a robust international tourism sector.
Keywords: Geweke Causality; Travel and Tourism; Tamil Nadu; India; Competitiveness
Workplace bullying among Indian managers: prevalence, sources and bystanders reactions
by Arpana Rai, Upasna A Agarwal
Abstract: The present study examines the prevalence of bullying, sources of bullying and bystanders reactions to bullying amongst Indian Managers. Data gathered from 205 managers using behavioral and self-labeling approaches of measuring workplace bullying suggest that like managers in the west, Indians experience high instances of bullying. In terms of direction of bullying, it was found that downward bullying predominates as most of the bullying acts were directed from superiors. The study also highlights bystanders reactions to bullying indicating that majority had preferred silence when they witnessed bullying. The findings of the study highlight a number of key avenues for future research that will help to extend the current workplace bullying literature.
Keywords: Workplace bullying, Indian managers, prevalence, sources, bystanders’ reactions
Why do Indian SMEs fail and succeed?: Insights from auto-component industry
by Dilip Nandkeolyar, Neeraj Pandey, Ravi Kiran, Shailendra Kumar
Abstract: A cursory look at data on Small and Medium Enterprises (SME) in India shows that large number of SMEs are failing. This study found fundamental reasons behind this failure besides providing insights into what makes few SMEs successfully manage competition. The data was collected from 517 auto-component manufacturing units in large automotive SME clusters of India. The research highlighted the key role of business planning in Indian SMEs. The SMEs need to proactively manage innovation and quality, improve financial agility, navigate change process and assess global impact. The study also looks at the role of benchmarking, negative attribution and buyer-supplier relationship in sustaining competitiveness by SMEs in post-WTO (World Trade Organization) era.
Keywords: Small and Medium Enterprises, Benchmarking, Marketing, Business Planning, Auto-component, Manufacturing, Clusters, India
Elementary Education in Bharat (that is India): Insights from a Postcolonial Ethnographic Study of a Gurukul
by Ankur Joshi, Rajen K Gupta
Abstract: The education delivered in Bharat grapples with the issues of quality in terms of its content, pedagogy and the outcomes. The colonization of education system subsequently led to the demise of traditional institutions (like Gurukul) of education delivery. Afterwards with the political independence, the government neither could work for the decolonization of the education nor could it make significant efforts to revive or learn from the Gurukul system. However, a significant number of Gurukuls are still running in the country. This paper takes a post-colonial stance to the education and presents an ethnographic account of one such Gurukul. The propositions are presented based on this account for improvement in the quality of elementary education.
Keywords: Culture; Gurukul; Education; Ethnography; Postcolonialism; Bharat
Daily Beta Adjustment: Evidence from the Indian Equity Market
by Shweta Bajpai, Alok Dixit
Abstract: This research paper offers a comparative evaluation of the four well-known models of beta adjustment, viz., the Scholes-Williams, Dimson, Cohen, et al., and Fowler and Rorke. For the purpose, we cover a period of 10 years (January 2004 to December 2013), and analyse the data in two sub-groups, namely, before and after the sub-prime crisis. Out of the four models studied, the best model is used for the beta adjustment. Further, we utilise the adjusted beta for testing the Capital Asset Pricing Model (CAPM) in the Indian capital market. The results of this study are expected to provide necessary evidence on important aspects of beta estimation with a daily frequency dataset and its robustness.
Keywords: Adjusted Beta, CAPM, Indian Capital Market.
Enhancing Performance through Performance Contracting The Indian Government Approach
by Shulagna Sarkar
Abstract: The Indian government has taken numerous initiatives to ensure performance culture. Performance Contracting (PC) in India is one such initiative of government. The Memorandum of Understanding (MoU) system is an age old PC process for Central Public Sector Enterprise (CPSEs) in India which underwent several modifications over the years and has ensured greater involvement of people with higher individual as well as organizational performance. Government of India has also introduced Results Framework Document (RFD) which is another form of PC applicable to ministries and departments. Though MoU system and RFD system exists distinctly different yet, they are inter-related with regards to performance of India. The paper elaborates both the concept of MoU system and RFD process and its implementation in the India as a PC initiative and elaborates Results Framework Management Systems (RFMS) - MoU system which is a new online initiative of Indian government. Secondary data is used to identify the relation between the MoU and organizational and sectoral performance.
Keywords: Performance Contracting, Memorandum of Understanding, Results Framework Document, Indian government, Central Public Sector Enterprises
Postmodern Consumption in India: A Conceptualization and Case Synthesis
by Roshni Das
Abstract: This paper argues that postmodern consumption of material goods is as much a consumption of the goods themselves as that of networked information. In the process, it seeks to explore the plausible connection between social identity formation, identity enhancement by virtue of additional information in the form of warrants, identity dissemination by way of social flow of information and Brand Tribalism culminating in the final act of Social Consumption. A social theory of postmodern consumption is proposed. We adopt the Variable based Theory Building and Case based Theory Testing method as enumerated in The Sage Handbook of Innovation in Social Research Methods (2011). An emerging economy such as India being the case testing ground adds a contextual element to the model. This study contributes to the growing body of literature on active, co-created consumption and branding and marketing strategies specifically tailored to the digital-global market.
Keywords: Consumption, Postmodern, Extended self, Digital, Culture, Co-creation
Inter-linkages between Human Development and economic growth: A Sustainable Development Analysis across Indian States
by Sheetal Mundra, Manju Singh
Abstract: The basic purpose of sustainable development is to expand human choices. The people of the nation should be equitably benefited through the process of sustainable development. The Five Year Plans have generally been the fountainheads of policy for growth and sustainable development in India. In this study an attempt has been made to explore the success of Indian experience of sustainable development through Five Year Plans by examining the difference between planned and achieved growth rates of all Five Years Plans in India and of Tenth and Eleventh Five Year Plans across the different States of India. As the Human Development Index is one of the most important indicators of sustainable development. So, the other objectives of the study to assess the impact of the growth (GSDP) on an HDI score for selective states of India and further, also try to explore the disparities among different Indian states on selective HDI indicators. The study finds that the poor performance of the human indicators across the States highlights the fact that economic benefits arising out of the process of development failed in raising the human development in India and across the states, which is the eventual objective of the economic planning of each developing country. So such process is detrimental and unsustainable in the long run of a country. Thus, the study helps in opening not only the new areas to be explored to find out the factors which are detrimental in raising the human development in these selective states, but also provide a direction for the policy makers to formulate more effective and specific policies.
Keywords: Sustainable Development; Human Development; Gross State Domestic Product (GSDP); Education; Health.
What makes Sports Leagues Successful? A study on Indian professional sports leagues
by Sanjeev Tripathi, Ankur Kapoor
Abstract: Professional sports leagues have become the dominant form of sports in most of the developed sports markets. However, sports leagues are appearing for the first time in emerging sports markets like India. This research is exploratory in nature and is aimed at identifying the factors that contribute to the success of Indian professional sports leagues. A mixed methods approach was adopted using semi-structured interviews, focused group discussions, and surveys. Data was collected from sports' experts and fans. The results show that factors that impact success of leagues can be of broadly summarized into two types: Operational factors like league-federation relationship, scheduling and infrastructure; and fan acceptability factors like celebrities, quality of players, marketing communications and match-day experience. The findings from this research have implications for developing sports industry and research in emerging sports markets.
Keywords: Sports leagues; sports marketing; fan acceptability; celebrities; match day experience.
SMALL BUSINESSES CONTRIBUTION TO RURAL ECONOMIC DEVELOPMENT IN THE GREATER GIYANI MUNICIPALITY AREA: PERCEPTIONS FROM OWNERS
by Ntwanano Mathebula
Abstract: There is an increasing acknowledgment of the prospective small businesses has on rural economic development and job creation in South Africa. Although deliberations on the discourse continue to trend about the virtual contributions of small businesses, substantiation from recent studies supports their imperative heroine as an economic engine of rural development. However, challenges in the industry such as lack of funding opportunities, crime, and management skills inhibit the emergence and thriving of small businesses. Through both the qualitative and quantitative research methodologies, this study probed the small businesses owners perceptions on the rural economic development role at the Greater Giyani Local Municipality, Limpopo Province. Data was collected through questionnaires and supplementary interviews among 70 small business operators. The study therefore revealed that although small businesses positively contribute to the socio-economic well-being, improving the local economy and job creation, support from government, business and civil society sectors is required to ensure a more immense contribution by small businesses.
Keywords: Small businesses; Rural economic development; Job creation; Poverty reduction.
Segmenting Emerging Markets based on Consumer Responses towards Social Network Advertising
by Shalini Tripathi, Masood Siddiqui
Abstract: A wealth of new digital technologies have enhanced the reach of marketers and enabled them to interact with consumers in a big way in emerging markets like India. The onset of the digital era has resulted in Social Network Advertising (SNA) becoming an integral part of the communication mix of firms. The current study attempts to offer a more subtle understanding of consumer engagement with social media by closely examining consumer responses to social network advertising and the consequences thereof. It uses psychographic and other lifestyle variables as segmentation variables. Hence it will particularly be of interest to marketers and researchers on the lookout for upcoming marketing opportunities. Also, the study investigates how advertising on social networks impacts preferences of consumers; and their acceptance and avoidance of this advertising, in terms of their belief in ads appearing on social networking sites.
Keywords: Digital marketing; emerging market opportunities; marketing communication; social network advertising; consumer responsiveness; advertising effectiveness; psychographic variables; segmentation; cluster analysis; discriminant analysis; canonical correlation analysis.
Sustainable Economic Governance: Learnings from Kautilyas Arthashastra
by Rishi Manrai, Utkarsh Goel
Abstract: Sustainable economic governance requires effectual rules and policies and their effective implementation. Arthashastra written by Kautilya more than two thousand years ago discusses various best practices on governance of markets, economics and trade to ensure happiness and well being of the subjects. Most of the wisdom of Arthashastra are still relevant and are being adopted knowingly or knowingly by present day governments. This paper discusses the teachings of Arthashastra on critical economic policy areas and their key elements and tries to relate its application with present day scenario. The paper discusses how Arthashastra lessons on public finance, trade, taxation and administration have been or can be incorporated in Indian context to achieve the ultimate objective of sustainable economic governance. The paper further combines the key teachings on economic governance and presents a model which can act as a guide for good economic governance.
Keywords: Arthashastra; Trade; Taxation; Public Finance; Sustainable; Economic Governance: Kautilya.
Relevance of ancient Indian scriptures - Business wisdom drawn from Ramayana, Gita and Thirukkural
by J.K. Sharma
Abstract: Such principles of management, which are beyond further research, are yet to be discovered. The principles discovered so far are both, the cause and effect of further research. However, the case of Indian scriptures is different. Scriptural research has been limited to their interpretation. The interpretation, with regard to the implementation in management practice, may be multi-dimensional. One of the dimensions may be to correlate this knowledge with managerial behaviour, especially in context of reported financial irregularities. The objective of this article is to demonstrate such a correlation. Hence, brief sections of three Indian scriptures have been reviewed. The methodology of hermeneutics, i.e. Identification, Investigation, Interpretation and Integration, has been utilized. The correlation between the scriptural knowledge and managerial effectiveness has been proposed in the form of a Spiritual Framework of Managerial Effectiveness. The attributes for increased effectiveness in important dimensions of managerial personality, decision-making and conduct have been proposed through the framework. Managerial implications have also been mentioned.
Keywords: Indian scriptures; spiritual values; managerial effectiveness; managerial ethics; Ramayana for management; Gita for management; Thirukkural for management; nishkam karma; spiritual framework for managerial effectiveness.
Stakeholder Initiatives for Promoting Corporate Social Responsibility: A Four Country Study
by Neha Saxena, Shamama Afreen
Abstract: Corporate Social Responsibility (CSR) has undergone many stages of evolution around the world and different models exist in different countries. The focus and priorities of CSR also vary from one country to another, being rooted in the social, economic, cultural, political and historical landscape of each region. This, combined with pressures exerted by the expectations of an increasingly aware and connected world, is shaping the way different stakeholders respond to the CSR agenda of a country. Governments, corporations, non-governmental organizations, consumers and other important entities are coming together to design and implement effective CSR policies and practices, aimed at solving social and environmental problems. This paper looks at such stakeholder responses to the CSR agenda of four countries Brazil, Germany, India and Canada to understand existing CSR models and how they are being promoted and implemented.
Keywords: Corporate Social Responsibility; Stakeholder; Philanthropy; Brazil; Germany; India; Canada.
Development of model integrating determinants of Job Performance and Competitor Orientation
by Sumi Jha, Som Sekhar Bhattacharyya
Abstract: The purpose of this research is to develop an integrated model on Job Performance (JP) and Competitor Orientation (CO) relating organizational variables namely, Creative Process Engagement Idea Generation (CPEIG), Organizational Culture (OC), Organizational Commitment (OCM) and Job Satisfaction (JS). Data were collected based on structured survey questionnaire. Response from 409 managers in India were taken. The data were analyzed for Structural Equation Modeling. The results of this study indicated that the model exogenous variables were OCM and OC. The model endogenous and intervening variables were JP, CO and CPEIG, JS respectively. The relationship between variables were found to be significant.
Keywords: Creative Process Engagement idea generation (CPEIG); Organizational Culture (OC); Organizational Commitment (OCM); Job Performance (JP); Job Satisfaction (JS) and Competitor Orientation (CO).
Does Diversification of Income source Influences Banks risk-return Characteristics? Evidence from Indian market
by Shweta Sharma, Anand
Abstract: This paper examines how diversification of banks income sources is associated with bank risk and return for Indian Banks. We document that income diversification is positively related to bank profitability and risk adjusted returns but does not have any significant impact on banks asset quality for full-sample. Although for large banks no direct diversification benefits are recorded. But for small and medium banks, diversification improves the profitability but adversely affects the banks asset quality. These results hold against an array of robustness tests using alternative diversification measures, testing for the role of banks asset size and ownership as moderating variables.
Keywords: Income diversification; Bank performance; HHI; Shanon entropy; Profitability; Risk adjusted returns; Asset Quality.
Six Sigma methodology for reducing defects in manufacturing Industry-A case study
by Jagdeep Sraun, Harwinder Singh, Deepinder Singh
Abstract: Owing to global competition in manufacturing sectors, customer demand for high quality product and for product variety is continuously increasing. Consequently, it has become necessary to enhance productivity and performance in order to make the process robust to quality. The present work deals with the application of DMAIC technique in manufacturing Industry for quality improvement and reduction of muffler line defects. The DMAIC cycle has been applied to critical product under study to ascertain the important benefits occurred for business improvement in the manufacturing Industry of Northern India. The findings revealed significant enhancement in sigma level from 2.89 to 3.16 and process yield was increased from 91.73% to 95.19%. This study is an attempt to access the performance of Six Sigma approach through systematically implementation of DMAIC cycle. These enhanced sigma levels leads to high quality and fewer variations. The results showed that the rejection rate was reduced from 8.27% to 4.81% and saving in cost of Rs. 940,800/- has been achieved.
Keywords: manufacturing; DMAIC and sigma level etc.
CORPORATE GOVERNANCE AND FIRM PERFORMANCE IN INDIAN COMPANIES
by M.C. Garg, Dalbir
Abstract: This paper examines the relationship between corporate governance and firm performance in Indian context. The study includes the corporate governance variables which are ownership structure and board variable and Return on Assets (ROA), Return on Equity (ROE), Market to Book Value (MB) and Natural Log of Earning Per Share (LOGEPS) as measure of firm performance. The study used the panel data of 119 Indian companies from year 2008 to 2014. Panel data regression analysis is used to examine the relationship between corporate governance and firm performance. The study found a positive relationship for ownership structure variables and negative relationship for board variables with firm performance.
Keywords: Corporate governance; Firm performance; Panel data; Ownership structure; Board variable; Regression analysis.
Service Delivery in a Religious Organization: Model and Insights
by Venkataramanaiah Saddikuti
Abstract: In this paper we present a queueing model for addressing long waiting time of devotees at a religious organisation (Hindu Temple) in southern India. We highlight various challenges faced by the temple administration and suggested suitable recommendations and managerial insights based on the proposed model. The temple is one of the richest in the world and attracts pilgrims from different parts of the country throughout the year. On an average 60,000 during normal days and around 80,000 to 1, 00,000 pilgrims during weekends, holidays every day and as high as 5,00,000 pilgrims on important festival times as well as holiday times. Temple authorities provide many amenities including darshan, accommodation, free meal, security, health and sanitation etc. The temple also has its own dedicated TV channel managed by a senior officer with required manpower and technology. There were nearly 71.25 million (around 24 million a year) devotees visited the temple during the year 2011 and 2013. Around 75% of the devotees have availed the free meal served provided by the temple at its large catering facility. Providing different services to the visiting pilgrims by the temple authorities is becoming difficult day by day due to ever increasing number of devotees and scarcity of resources as well as high levels of uncertainty in the arrival of pilgrims (demand) and socio cultural background (highly heterogeneous mix). One of the major challenges faced by both pilgrims as well as temple authorities is the long waiting time for the darshan of the presiding deity. During long waiting process, providing required services for diversified groups has become big challenge. We made an attempt to understand and present operational challenges in managing the long waiting time. We proposed a solution approach based on queueing model for managing the long waiting time. Based on the model, we identified key performance indicators like average waiting time, number of devotees waiting in the system at a given point of time etc. Effect of model based solution has been demonstrated with sample results under three scenarios (single, double and triple channel queueing system). Guidelines for implementation of recommendations during peak and non-peak demand were also suggested along with future scope of work.
Keywords: Pilgrims; Queueing Model; Religious Organisation; Service Delivery; Waiting Time Management.
The Influence of Personality on Political Skills and Impression Management Relationship: A Study of Middle Level Indian Managers
by Deepti Pathak, Shalini Srivastava
Abstract: The paper intends to study the relationship between Political skills and Impression Management as well as the moderating role of Personality (Type A & Type B) on the relationship in non-western world. 187 middle level managers belonging to IT sector were surveyed to study Political skills and Impression Management relationship and the moderating role Personality (Type A & Type B) on the stated relationship. The study found that both the variables i.e., Political skills and Personality (Type A & Type B) were significantly related to Impression Management but Personality (Type A) failed to moderate Political skills and Impression Management relationship. The present study constituted a relatively small number of companies belonging only to Delhi-NCR region. The study is novel of its kind in the sense little work has been done on these dimensions in Indian context.
Keywords: Impression Management; Political Skills; Personality (Type A & Type B); middle level managers ;IT Sector Asia.
Reframing the Frame: A Discursive Frame Analysis of Textual Markers in the Make in India Campaign
by Amrita Joshi
Abstract: This study of textual markers in the Make in India Campaign examines how specific frames are activated by actors and texts.Using discursive frame analysis we examine language units in the campaign as a micro (output) - meso (framework) - macro (context) strategy enabled by various acts of framing. We show how meaning-generation in this campaign is constitutive of the context that shapes it, as also the context that challenges it. We also examine how the MII campaign attempts an act of reframing to replace the older restricting institutional frame (plateau) with a new field frame (forward movement) which may stabilize as a new institutional frame (continuous change) if the campaign achieves its short term and long term marketing and communication objectives. Finally, we discuss the implications of framing as a useful construct and tool in management and organizational research and one that can enable effective marketing campaigns by bridging the mainstream-critical divide.
Keywords: Frames; Acts of Framing; Diagnostic Framing; Prognostic Framing; Motivational Framing; Inter-text; Embedded frames; Counter-frames; Reframing; Nation Branding.
THE INFLUENCE OF QUALITY OF WORK LIFE ON TRUST: EMPIRICAL INSIGHTS FROM A SEM APPLICATION
by Shivani Agarwal, Anjali Jindal, Pooja Garg, Renu Rastogi
Abstract: Purpose:The main purpose of this study is to link quality of work life with various forms of trust among IT employees.
Design/Methodology/Approach:The study deploys path analysis method to generate and tested a model of quality of work life and its constituting factors toward trust.The model was analysed and evaluated with the help of SEM software AMOS 20.0 version.
Findings: The findings indicated that most indices of the model were desirable and the fitness of the model was proved. It was found that quality of work life is an important factor to be considered for infusing trust among employees.
Implications/Limitations:The sample size was limited to NCR (India) conducted inIT industry and it is recommended that relationship between QWL and Trust in these findings can be extended to other professionals and non-professionals employed in other industries.
Originality/Value: This study is new as there has been little recent research undertaken examining the IT sector. More generally, there is a scarcity of work focusing on quality of work life with trust.The research has developed a comprehensive model linking quality of work life and trust.
Keywords: Quality of work life; Trust; IT industry; Support from Supervisor; Freedom from work related stress; Autonomy; Communication; Decision making; Job satisfaction; Cognition based trust; Affect based trust.
A multiple perspective view to rampant fraudulent culture in Indian insurance Industry
by Ruchi Agarwal
Abstract: Insurance fraud is a complex term understudied in management and governance literature. Insurance fraud consists of policyholder fraud, internal fraud and intermediary fraud. It can be measured at four stages ranging from hard frauds to rampant fraudulent culture. An attention is needed to understand the reasons of rampant fraudulent culture in India. This is the first study (as per authors knowledge) on fraudulent culture in Indian insurance industry that provides broad overview of what insurance fraud is, types of insurance fraud, role of different parties involved, reasons of rampant insurance frauds, strategies adopted and the way forward. The results revealed that direct responsibility of combating insurance fraud is not provided to any institutions, therefore fraud redressal takes backseat in priorities. Corporates have adopted proactive, reactive and vigilant approaches and used fraud investigation cells, cause and effect analysis and trend analysis to understand the fraudulent culture.
Keywords: Corporates; Insurance Fraud; India; Culture; Case study; Risk.
Influence of antecedents of expectations on perceived quality: a study of rural and urban subcultures
by Sanal Kumar Velayudhan
Abstract: Creating and delivering perceived quality requires understanding the antecedents of perceived quality. This study examines the influence that antecedents of consumers prior expectations have on perceived quality. The variables of rural and urban subcultures and those identified from the review of literature as antecedents of expectations and perceived quality are independent variables. They were examined for establishing an association with perceived quality using ordinal regression. The results showed that rural and urban subcultures, personal needs and perceived alternatives were some of the significant factors that influenced the consumers assessment of quality. Neither personal needs nor subculture was tested in previous studies as antecedents of expectation. The results suggest that creating and delivering perceived quality needs to consider the extent of competition, personal needs and subculture.
Keywords: Antecedents of expectations; perceived quality; Rural and urban subcultures; Consumers’ expectations; Culture.
Effective Leadership Traits from Bhagavad Gita
by Akhaya Kumar Nayak
Abstract: Bhagavad Gita, according to the Indian philosopher Adi Sankaracharya is a summary of all the Vedic Literatures. Divided into 18 chapters, this Indian scripture deciphers five major branches of knowledge: Isvara (The Supreme God), Jiva (The Spirit Soul/living entities), Prakriti (The material nature), Kala (the time), and Karma (the activities) in seven hundred verses. Many important traits of an effective leader emerge from various chapters of this text. The objective of this paper is to describe the attributes and activities of an effective leader as prescribed in Bhagavad Gita. The paper employs the methodology of hermeneutics to do so.
Keywords: Leadership; Bhagavad Gita; Yoga; material nature; time and karma yoga.
Impact assessment of supply chain constraints over performance of public distribution system
by Rajesh Bhagwat, Dadarao Raut
Abstract: The Public Distribution System (PDS) provides subsidized food grains through a network of fair price shops (FPS) to ensure food security for the poor people. The PDS fraught with many difficulties such as poor performance in terms of cost and customer satisfaction due to several constraints such as targeting error, delivery mechanism and information asymmetry of food grain. Structural equation model (SEM) was applied to test the causal relationships between PDS constraints and performance. A survey containing Likert scale questions was conducted to collect data from 400 household who had been purchasing food grain from the PDS. With the help of SEM, six constructs were identified for scales used in the study namely targeting error, information asymmetry, delivery mechanism of food grain, customer satisfaction, cost and performance. The paper investigates the relationship among targeting error, information asymmetry, delivery mechanism, customer satisfaction, cost saving and performance using SEM. Results indicated that the targeting error, information asymmetry, delivery mechanism of food grain has a positive influence on customer satisfaction and cost. Also customer satisfaction and cost saving has a positive influence on performance. The loadings suggest the existence of a statistically significant relationship among constructs. However, these findings suggest that the performance of PDS can be improved if some corrective measures are taken i. e. to reduce cost and improve customer satisfaction in order to the realization of the objective of ensuring food security for the poor.
Keywords: Targeting error; Information asymmetry; Delivery mechanism; Customer satisfaction; Cost; Performance; structural equation model.
Capital Expenditure and Persistence of Firm Performance: An Empirical Study for the Indian Automobiles Industry
by Dinesh Jaisinghani, Deepak Tandon, Dharminder Batra
Abstract: The purpose of the present work is to analyze the dynamic relationship between Capital Expenditure intensity (CAPEX) and firm performance for the automobiles Industry in India. A dynamic panel methodology has been deployed. A sample of 95 listed automobiles firms in Indian for the period 2005 to 2014 has been considered. The results show that there exists a negative and persistent relation between performance and CAPEX. Also, a moderate level of persistence in the firm performance is observed for the sample companies. The results also indicate a possible U-shape relationship between CAPEX and firm performance. The study highlights the need for proper identification of the appropriate capital expenditure levels. This may lead to positive benefits for the Indian automobiles firms in the long-run.
Keywords: Indian Automobile Industry; Dynamic Panel; Capital Expenditure Intensity; Firm Performance
Does it pay to reveal good deeds? Evidence from India
by Aditi Singh, Madhumita Chakraborty
Abstract: This paper empirically investigates the relation between corporate social responsibility disclosure (CSRD) and financial performance (FP) of firms in India. There are a few studies that have explored the linkage of CSRD and FP in context of India. The empirical analysis is conducted on a longitudinal data set comprising of CNX Nifty 100 firms for three years (2012-14). Multiple regression analysis has been employed to analyze the relation between CSRD and FP variables. The overall empirical results of the study suggest that the companies that disclose spending on CSR to stakeholders do not make significantly more profit than the firms that do not make this disclosure. This type of research can help regulatory bodies, practitioners and stakeholders in understanding the state of transparency in CSR reporting and its impact on the profitability of firms in India.
Keywords: Corporate social responsibility; Corporate social disclosure; Return on asset; Return on equity
An analytical model for supplier selection
by Darshan Kumar, Seema
Abstract: Supplier selection acts as the pivotal role in an enterprise's business development, with future competitive ability in an industrial environment. The selecting process mainly involves evaluation of different alternative suppliers based on different criteria. Both qualitative and quantitative factors have to be considered and a trade-off is made between tangible and intangible factors while selecting a supplier. In the present paper, an analytical model has been developed for selecting supplier for Indian chemical organisations using TOPSIS method. In the present example, we have attempted to give empirical evidence to provide manufacturing managers a practical methodology for selecting suitable suppliers. It has been concluded that quality products are beneficial only if their customers are satisfied with the service being provided by the suppliers.
Keywords: supplier selection; TOPSIS; supplier service; product quality; costs; analytical modelling; chemical manufacturing; suppliers; India.
Financial behaviour of selected telecom companies in India: a comparative analysis
by Sadhna Shukla, T.N. Roopa
Abstract: The financial ratio analysis is considered as a powerful tool to illustrate the relative measures of a firm's financial strengths and weaknesses and is an indicator of potential problems of different aspects of a company's operations. The aim of this paper is to evaluate the financial performance with the help of ratio analysis of the leading telecom giants in India viz. Airtel, BSNL, Idea, Reliance Communications and Tata Communications. The key financial ratios used to estimate the financial behaviour of telecom companies are profitability ratios, liquidity ratios, solvency ratios and efficiency ratios. The data used to calculate the ratios were collected from companies' annual reports between 2009 and 2014, using the internet as the primary medium. The analysis done reveals that Airtel and Idea dominate Reliance Communications, BSNL and Tata Communications in data revenue growth and subscriber base.
Keywords: efficiency ratios; financial ratio analysis; liquidity ratios; profitability ratios; solvency ratios; telecoms; telecommunications industry; India; firm performance; financial performance; financial behaviour; annual reports; revenue growth; subscriber base; Airtel; BSNL; Idea; Reliance Communications; Tata Communications.
A motive-based segmentation of Indian domestic tourists
by Tapas Kumar Chatterjee, Bikramjit Rishi, Rajendra Nargundkar
Abstract: Tourism plays an important role within the Indian economy. To harness the full potential of this growing industry, it is high time that a professional approach is adopted by tourism marketers in terms of their marketing strategies. This study makes an attempt to segment the Indian tourists. By using the descriptive research design, data has been collected from 248 respondents for questionnaire development study and 208 for segmentation study. The results of this study suggest three types of Indian domestic tourists, viz: 1) self-explorers or lonely monks; 2) fun lovers or jolly johns; 3) adventure lovers or risky rookies exist in the Indian market. This segmentation will be useful in designing marketing strategies to lure these segments of the Indian tourists.
Keywords: domestic tourists; segmentation; travel motives; cluster analysis; India.
What makes employees stay? Role of psychological empowerment in organisational commitment-turnover intentions relationship: a study on Indian managers
by Deepti Pathak, Shalini Srivastava
Abstract: The current study attempts to test the associations between the psychological empowerment, organisational commitment and turnover intentions amongst 293 middle-level executives handling technical profile. The sample respondents were from the Indian industrial sectors of information technology (IT) and telecom. The response rate to the survey was 83.71%. Means, standard deviation, correlation analysis and hierarchical regression analysis, using the SPSS 18 statistical package, are administered on the sample. Employees displayed a higher organisational commitment when they perceived an emotional bond with the organisation and this increases their likelihood to remain in the organisation. The findings show that psychological empowerment significantly affected the relationship between organisational commitment and turnover intentions and lower down the turnover intentions amongst executives by uplifting their commitment levels. The growing research on psychological empowerment has significant implications for practice in the Indian organisational setting as it significantly impacts organisational commitment and organisational outcomes. Organisations should work in the direction of providing its employees with a competitive work environment, meaningful jobs, autonomy, recognition, and challenges, in order to enhance their psychological empowerment. The study contributes to research on psychological empowerment, which has a great relevance in the ITC sector and contributes significantly in reducing the turnover rate of managers in the Indian context.
Keywords: psychological empowerment; organisational commitment; managers; moderating effect; turnover intentions; employee retention; India; information technology; IT industry; telecoms; telecommunications industry; emotional bonds; competitive work environment; meaningful jobs; autonomy; recognition; challenges.
Evaluating the impact of gender sensitivity training on public officers' attitudes - an empirical study
by Sangeeta Goel
Abstract: As more and more organisations have come to consider the short-term training a 'quick fix' for long persisting organisational problems like gender-based bias, it will be interesting to see if the resources invested in such 'quick fix' training yields desired results. In order to determine if such results were possible, a study was conducted, using participants with N = 220 in a gender sensitivity training (GST) program. The initial survey was a pre-test, administered before training and the second survey was administered after a ten-day GST module. The two datasets (pre and post GST) were collected and compared using bivariate statistical analysis. These results demonstrate that a gender sensitisation program of short duration could be of limited help in addressing such problems being embedded in personality and takes time to change. The paper raises a topical question if the resources engaged in these programs are well spent.
Keywords: human resources; gender sensitivity training; GST; public officers; public organisations; sexism; South Asia; India; empirical research; gender diversity; attitudes; gender bias; resource allocation.
Impact of HR interventions on quality of work life: evidence from healthcare units
by Tanaya Nayak, Chandan Kumar Sahoo, Pravat Kumar Mohanty
Abstract: The purpose of this paper is to examine the predictors of perceived quality of work life (QWL) by accentuating on human resource interventions in healthcare units. The study uses a structured questionnaire to collect data from 158 employees in the healthcare units of India. Data is analysed with tools like factor analysis and multiple regression analysis, using SPSS statistical software. The 20 items in the study describe five factors, namely compensation and rewards, managing grievances, conditions of work, employee welfare, and job security. The results reveal that the five HR interventions have a significant relationship with the degree of QWL of healthcare employees. This work provides a pragmatic view of the set of human resource interventions that are pivotal for better QWL of employees in healthcare organisations. The research also offers insights for healthcare managers, administrators, and practitioners for implementing these interventions.
Keywords: quality of work life; perceived QWL; human resource interventions; healthcare employees; healthcare units; India; compensation; rewards; grievances; grievance management; working conditions; employee welfare; job security.
The impact of country-level corporate governance on analyst boldness and performance with target price forecasts
by Samie Ahmed Sayed, Deepak Chawla
Abstract: This study investigates the impact of country-level corporate governance on analyst boldness and performance with target price forecasts in Asian markets. Results suggest that analysts working in countries with better corporate governance standards have higher boldness with target price forecasts reflecting higher confidence in a more transparent environment. However, the study fails to establish a consistent relationship between country-level corporate governance and analyst performance with target price forecasts. The positive effects of better country-level corporate governance on analyst target price performance are visible only in the short-term and not at the end of the forecast horizon of one year. Past studies document a positive relationship between analyst accuracy and better corporate governance in western markets; we find partial evidence of the benefits of better country-level corporate governance on analyst target price performance in Asian markets.
Keywords: corporate governance; equity research; analyst accuracy; target price forecasts; target prices; price forecasting; analyst boldness; analyst performance; Asian markets; stock markets; equity analysts; financial analysts.
Special Issue on: National Conference on Managerial Perspectives, Issues, and Challenges of Swachch Bharat Abhiyan 2014 Managerial Perspectives, Issues and Challenges of Swachch Bharat (Clean India) Campaign
E-waste management awareness and intentions among youth consumers: the mediating role of motivation
by Sanjay Dhingra, Nitika Sharma
Abstract: The paper empirically explores the role of general awareness, motivation and intentions in e-waste. It proposes an original framework to explore the influence of e-waste awareness on e-waste management intentions of consumers through the mediating role of e-waste management motivation. The data collected from young users were analyzed using mediation model proposed by Hayes (2008). The questionnaire was administered to study the identified the pertinent issues in e-waste management and the study found that e-waste general awareness of users significantly affects the e-waste management intentions through motivation of the users for their better health and environment.
Keywords: e-waste awareness; e-waste motivation; e-waste management intentions; mediation model.