International Journal of Indian Culture and Business Management (33 papers in press)
A multiple perspective view to rampant fraudulent culture in Indian insurance Industry
by Ruchi Agarwal
Abstract: Insurance fraud is a complex term understudied in management and governance literature. Insurance fraud consists of policyholder fraud, internal fraud and intermediary fraud. It can be measured at four stages ranging from hard frauds to rampant fraudulent culture. An attention is needed to understand the reasons of rampant fraudulent culture in India. This is the first study (as per authors knowledge) on fraudulent culture in Indian insurance industry that provides broad overview of what insurance fraud is, types of insurance fraud, role of different parties involved, reasons of rampant insurance frauds, strategies adopted and the way forward. The results revealed that direct responsibility of combating insurance fraud is not provided to any institutions, therefore fraud redressal takes backseat in priorities. Corporates have adopted proactive, reactive and vigilant approaches and used fraud investigation cells, cause and effect analysis and trend analysis to understand the fraudulent culture.
Keywords: Corporates; Insurance Fraud; India; Culture; Case study; Risk.
Influence of antecedents of expectations on perceived quality: a study of rural and urban subcultures
by Sanal Kumar Velayudhan
Abstract: Creating and delivering perceived quality requires understanding the antecedents of perceived quality. This study examines the influence that antecedents of consumers prior expectations have on perceived quality. The variables of rural and urban subcultures and those identified from the review of literature as antecedents of expectations and perceived quality are independent variables. They were examined for establishing an association with perceived quality using ordinal regression. The results showed that rural and urban subcultures, personal needs and perceived alternatives were some of the significant factors that influenced the consumers assessment of quality. Neither personal needs nor subculture was tested in previous studies as antecedents of expectation. The results suggest that creating and delivering perceived quality needs to consider the extent of competition, personal needs and subculture.
Keywords: Antecedents of expectations; perceived quality; Rural and urban subcultures; Consumers’ expectations; Culture.
Effective Leadership Traits from Bhagavad Gita
by Akhaya Kumar Nayak
Abstract: Bhagavad Gita, according to the Indian philosopher Adi Sankaracharya is a summary of all the Vedic Literatures. Divided into 18 chapters, this Indian scripture deciphers five major branches of knowledge: Isvara (The Supreme God), Jiva (The Spirit Soul/living entities), Prakriti (The material nature), Kala (the time), and Karma (the activities) in seven hundred verses. Many important traits of an effective leader emerge from various chapters of this text. The objective of this paper is to describe the attributes and activities of an effective leader as prescribed in Bhagavad Gita. The paper employs the methodology of hermeneutics to do so.
Keywords: Leadership; Bhagavad Gita; Yoga; material nature; time and karma yoga.
Impact assessment of supply chain constraints over performance of public distribution system
by Rajesh Bhagwat, Dadarao Raut
Abstract: The Public Distribution System (PDS) provides subsidized food grains through a network of fair price shops (FPS) to ensure food security for the poor people. The PDS fraught with many difficulties such as poor performance in terms of cost and customer satisfaction due to several constraints such as targeting error, delivery mechanism and information asymmetry of food grain. Structural equation model (SEM) was applied to test the causal relationships between PDS constraints and performance. A survey containing Likert scale questions was conducted to collect data from 400 household who had been purchasing food grain from the PDS. With the help of SEM, six constructs were identified for scales used in the study namely targeting error, information asymmetry, delivery mechanism of food grain, customer satisfaction, cost and performance. The paper investigates the relationship among targeting error, information asymmetry, delivery mechanism, customer satisfaction, cost saving and performance using SEM. Results indicated that the targeting error, information asymmetry, delivery mechanism of food grain has a positive influence on customer satisfaction and cost. Also customer satisfaction and cost saving has a positive influence on performance. The loadings suggest the existence of a statistically significant relationship among constructs. However, these findings suggest that the performance of PDS can be improved if some corrective measures are taken i. e. to reduce cost and improve customer satisfaction in order to the realization of the objective of ensuring food security for the poor.
Keywords: Targeting error; Information asymmetry; Delivery mechanism; Customer satisfaction; Cost; Performance; structural equation model.
Capital Expenditure and Persistence of Firm Performance: An Empirical Study for the Indian Automobiles Industry
by Dinesh Jaisinghani, Deepak Tandon, Dharminder Batra
Abstract: The purpose of the present work is to analyze the dynamic relationship between Capital Expenditure intensity (CAPEX) and firm performance for the automobiles Industry in India. A dynamic panel methodology has been deployed. A sample of 95 listed automobiles firms in Indian for the period 2005 to 2014 has been considered. The results show that there exists a negative and persistent relation between performance and CAPEX. Also, a moderate level of persistence in the firm performance is observed for the sample companies. The results also indicate a possible U-shape relationship between CAPEX and firm performance. The study highlights the need for proper identification of the appropriate capital expenditure levels. This may lead to positive benefits for the Indian automobiles firms in the long-run.
Keywords: Indian Automobile Industry; Dynamic Panel; Capital Expenditure Intensity; Firm Performance.
Does it pay to reveal good deeds? Evidence from India
by Aditi Singh, Madhumita Chakraborty
Abstract: This paper empirically investigates the relation between corporate social responsibility disclosure (CSRD) and financial performance (FP) of firms in India. There are a few studies that have explored the linkage of CSRD and FP in context of India. The empirical analysis is conducted on a longitudinal data set comprising of CNX Nifty 100 firms for three years (2012-14). Multiple regression analysis has been employed to analyze the relation between CSRD and FP variables. The overall empirical results of the study suggest that the companies that disclose spending on CSR to stakeholders do not make significantly more profit than the firms that do not make this disclosure. This type of research can help regulatory bodies, practitioners and stakeholders in understanding the state of transparency in CSR reporting and its impact on the profitability of firms in India.
Keywords: Corporate social responsibility; Corporate social disclosure; Return on asset; Return on equity.
CSR Disclosures and Transparency among Top Indian Companies
by Sushil Kumar, Anab Kidwai
Abstract: Corporate Social Responsibility initiatives help firms balance their economic, social, and environmental imperatives. These initiatives strengthen stakeholder-firm relationship and enhance corporate image. Transparency in disclosure of CSR policies and programs is an important aspect if firms have to fully benefit from such initiatives. By analyzing the extent of CSR disclosure on websites of top 100 ET2014 companies in India, CSR Disclosure Score and Transparency Categories are created. Of the 100 companies analyzed, only eight companies show very high transparency in their CSR disclosure. Comparison across four industry sectors has been done using these two indices. The findings have implications for practitioners as well as academicians in standardizing CSR reporting, in turn helping the stakeholders.
Keywords: CSR; Corporate Social Responsibility; Disclosures; CSR Disclosures; Transparency; Disclosure Index; Transparency Index; CSR Reporting; India; Indian Companies.
Factors Contributing to Female Educators Underrepresentation in School Management Positions in Lulekani Circuit, Limpopo Province, South Africa
by Dominique E. Uwizeyimana, N.S. Mathebula
Abstract: Literature shows that women remain underrepresented in management positions in both the private and public sector organisations in South Africa. While several research studies have been conducted and several articles, books, and newspaper commentaries have been published on the subject of the causes of underrepresentation of women in leadership positions (or management positions) in both public and private institutions, most of these publications tend to rely on womens views and to ignore the views of males. While there is nothing wrong with focusing on females when conducting these type of studies, it is the view of the authors of this article that males, who are generally accused of being the authors and beneficiaries of the females underrepresentation in management positions in all sectors of life, could play a critical role in correcting this problem. Thus the objective of this article is to explore the views of educators (both male and female) with regard to the underrepresentation of female educators in management positions at primary schools in the Lulekani circuit in the Mopani district, Limpopo province, South Africa. In conducting this research, the researcher relied on data collected via semi-structured face-to-face interviews with 20 participants from five primary schools in this circuit. The results revealed that the underrepresentation of female educators in management positions is a highly complex issue which is influenced by many factors, ranging from lack of confidence, insufficient or lack of support from colleagues and families, gender stereotyping, lack of aspiration, family commitments, and pressure from conflicting roles. The fact that most, if not all, of these barriers seem to affect women in different countries, cultures, and socio-economic contexts suggest the need for collective and coordinated efforts to combat them. It is therefore recommended that urgent steps be taken by all stakeholders to ensure equal representation of both male and female educators in management positions at schools.
Keywords: Women promotion; women in management; school management; glass ceiling; gender stereotypes.
Experience-centric Leadership Development Process: Challenges and Way forward for Organizations in India
by Abinash Panda
Abstract: Various academic scholars from leadership development discipline have found that experience-centric approach, compared to formal education and training based approach is more effective for grooming organizational leaders. The world of academe offers a plenty of insights on experience-centric leadership development process. In spite of such rich insights, business organizations have been stuck to formal training and education based approach for grooming leaders. This paper has briefly discussed key findings of "Lessons of Experience, India" (LOEI) study, which offers insights on how leaders in India learn to lead. The author in this paper has proffered a few suggestions to organizations that might help organizations to effectively deal with the challenges an organization may encounter, while leveraging on the job assignments for leadership development. He has also proposed a few pointers for creating a learning ecosystem that synergistically blends both education and training based formal and experience-centric informal approaches to groom effective organizational leaders.
Keywords: Leadership development; Experience-centric leadership development; Developmental experiences in India; Learning to lead; Talent Development; Grooming organizational leaders.
The Influence of Intra-Cultural Diversity on Self-Efficacy Beliefs: Evidence from India
by Franziska Engelhard, Ritam Garg
Abstract: Taking self-efficacy beliefs as a proxy for work performance, this study aims to explore the impact of intra-cultural diversity on self-efficacy beliefs of Indian employees. Based on Hofstedes cultural dimensions, along with religiosity and religious affiliation, we developed and tested six hypotheses against a dataset of 162 Indian employees. Multivariate regression analysis reveals a significant impact of religious affiliation, masculinity and uncertainty avoidance on self-efficacy beliefs, contradicting previous findings for India in this context. Our study contributes to the cross-cultural research in general and to the emerging literature on intra-cultural diversity in particular.
Keywords: cross-cultural management; Indian culture; self-efficacy; intra-cultural diversity; cultural dimensions; religion; religious affiliation; Indian employees; multinational coporations.
Bridging the rigor- relevance gap in management research through collaboration: An empirical investigation and implications
by Ritanjali Panigrahi, Praveen Ranjan Srivastava
Abstract: The academic research relevance to industry is an on-going debate, and it is considered of little relevance to practitioners. The wider gap between academic research and practitioner disciplines leads to irrelevant theory formulation and invalid practice. This paper reassesses the rigor-relevance gap in the context of management research in India and suggests that collaboration between academicians and researchers can bridge the gap. The collaborative research state is empirically examined among top 5% management researchers in India, and the growth of collaborative research is modeled. The model shows that the collaborative research among top Indian management researchers has reached its peak at around the year 2014 and has entered declining phase. While many of the researches are carried out in the light of the rigor-relevance debate in examining the problem and providing solutions, the present study focuses on the empirical analysis of the present state of collaborative research in India and models its growth.
Keywords: Rigor-relevance gap; Management research; Collaborative research.
Blinded or Branded? : Effect of Brand Cues on Customer Evaluation of Store Brands versus National Brands in an Emerging market
by Rashmi ., Hamendra Dangi
Abstract: Following the recent growth of organized grocery retail and increase in competition, Indian retail chains are starting to market their own brands. Store brands can be viewed as brand extensions of the retailers‟ overall brand. The present study attempts to understand the importance of brand knowledge (through extrinsic cues) in determining quality perception and brand preference for store brands and national brands through an experiment using 93 subjects and 744 evaluations for four products. Results suggest that extrinsic cues displayed by products drive consumers' (negative) evaluation of store brands by overshadowing their intrinsic characteristics. This observation is especially remarkable for products categories characterised by social consumption and high brand-differentiation. Results indicate that shoppers‟ willingness to purchase store brands is dictated by their perception of private label brands offering value-for-money. Retailers have been positioning their own brands as value-for-money alternatives to manufacturer brands from early on. The study found that this orientation continues to stick and is still a successful strategy for retailers.
Keywords: Store brand; blind test; retailer brand equity; retailing; brand preference; manufacturer brand; sugar; mango drink; breakfast cereal; detergent.
Whoever Said Corporations Dont Care? Evidence of CSR from India
by Ritam Garg, Judith Ambrosius
Abstract: Corporate social responsibility (CSR) entails a high level of commitment and resources, especially in emerging markets, since in most of these developing countries corporate social responsibility is still an emerging concept. In India, however, this concept has been prevalent for decades. This paper examines the role of CSR activities adopted by modern Indian firms through the lens of the ancient Indian concept of giving. In doing so, this study argues that Indian firms deploy corporate social responsibility to not only comply with good governance, business ethics, human rights, or the environment, but also to focus on the overall nation building. In the wake of increasing internationalisation of Indian firms, it provides a descriptive exposition based on select cases of Indian firms, how the ancient Indian practice of giving is still relevant in the modern management context.
Keywords: Corporate social responsibility; India; Philanthropy; Philanthropic Giving.
Chanakyas Arthashastra: Management Practices by Indian Values
by Jayant Sonwalkar, Chandan Maheshkar
Abstract: India is the country with the longest history. It is worlds most culturally varied country. Athashastra is the ancient book by Chanakya presented a balanced socio-economic and political structure of ancient India. Revelation of the texts in the Arthashastra informs a range of concepts of administration, economic development, management principles and practices, and society. This study presents the management practices propounded in this ancient scripts of Arthashastra and has compared with the modern practices of management.
Keywords: Arthashastra; Chanakya; Management Practices; Manager Characteristics; Indian Thought on Management; Value based Management; Ancient Management.
My Store My Brand- A Critical Review of Online and Offline Private Label Brands in India
by Ruchita Pangriya, Rupesh Kumar. M
Abstract: Private Label brands are in the nascent stage in India. Therefore, the market for private labels in India is attractive, promising and prospective. Private label brands have a strong presence in offline retailing and are gradually but steadily establishing themselves in online retailing as well. The objective of this paper is to critically review the Indian private label market and to disclose the prominent factors that affect the sales of private label brands. In tune with the objective, 33 relevant articles were selected from a large pool of database and analyzed critically. The various factors affecting the private label performance have been critically analysed and the gap in the existing literature of private label brand has been identified. From the various analyses and reviews presented in this paper, it is expected that this review can be further referred in the new studies for the understanding of private label brands.
Keywords: Private label brands; in-store brands; national brands; retailer; e-tailer; India.
Assessing learning style preference of working professional cohorts in India: An empirical study using Honey-Mumfords Learning Style Questionnaire
by Ranjan Kumar, Neerja Pande
Abstract: Even though the learning needs of working professionals have become more context-centric and application-oriented, scant research has been conducted in India on their learning style preferences. This inadequate understanding of what learning styles and approaches align best with various professional cohorts, predisposes the design and delivery of a learning intervention to being more output-oriented instead of outcome-oriented. This paper is based on an empirical study of working professionals in India (n = 155) to assess their learning style preferences, by deploying Honey-Mumfords Learning Style Questionnaire (LSQ). The study provides critical insights into learning style preference of various working professional cohorts in India, in terms of functional specialization, level of education and work experience tenure. The outcome of this research provides critical inputs which can be factored into the design and delivery of outcome-centric learning interventions for working professionals in India.
Keywords: Honey-Mumford’s Learning Style Questionnaire; Indian working professionals learning style; LSQ; learning style preferences; management education in India.
Value Innovation: For and with Customers
by Meeta Dasgupta
Abstract: Contemporary organizations, to be successful, have to think in terms of creating value for their customers. Should organizations collaborate with customers to understand how value can be created for them? Such understanding would not only create value for the focal firm but also increase acceptance of the product or service by the customers. The purpose of this paper is to first present a theoretical model linking co-creation with value innovation, and secondly to through two in-depth case studies re-examine empirically the role of customers in a service value innovation initiative. The study discovers the role of customers as co-implementers in the value innovation process. As co-implementers customers also serve a mechanism for increasing the acceptance of the service value innovation. Involvement of customers in the stages prior to implementation is fraught with challenges.
Keywords: Perceived customer value; co-creation; value innovation; education services; creative value.
Development of a Competency Model for enhancing the Organizational Effectiveness in a Knowledge based Organisation
by Jimmy Kansal, Sandeep Singhal
Abstract: The purpose of this study is to develop a customized competency model for a knowledge based organization. A competency model is an organization wide framework and a descriptive tool that identifies the competencies required for effective performance in a specific job, occupation, industry or organization. It is a quantifiable list of the knowledge, skills and attributes demonstrated through individual behavior that results in outstanding performance in a specific work context. This study is a strong business case of 52 scientists working in an Indian government R&D Organization engaged in the development of cutting edge defense technologies. A specific competency model has been developed for the scientists working in the engineering & technology domain. The employees were mapped against the developed competency model for their current vis-
Keywords: Human resources (HR); knowledge based organization (KBO); research & development (R&D); current competency level (CCL); rated competency level (RCL); behavioral events interviews (BEIs).
Role of Spirituality and Religiosity on Employee Commitment and Performance
by George C. Mathew, Sanjeev Prashar, Hareesh N. Ramanathan
Abstract: Organizations aim to accomplish and progress with contented, inventive, innovative and committed employees. With momentous impact on the life of people, both religiosity and spirituality subsume the way in which people live, behave and work. Religious beliefs as well as spiritual practices could make a consequential difference in an employees behaviour and performance, besides contributing to the organizations in attaining competitive advantage. Realizing this, numerous organizations have initiated yoga and meditation in their training programmes and seek to increase connectedness among employees. These are the estimable and effective factors that can accelerate job satisfaction, employee commitment and employee performance. Despite of deep understanding on the role of these two constructs, there exists a significant research gap connecting religiosity and spirituality with employee job satisfaction and thereupon employee commitment and employee performance. Using structural equation modelling, this study examines the importance of design elements in enabling job satisfaction, commitment and performance of an employee. Data from teachers of six institutional categories was collected and analysed. Findings suggest that spirituality has a direct influence on job satisfaction, which further has mediating effect on employees commitment and performance. The paper closes with requisite implications and limitations.
Keywords: Religiosity; Spirituality; Job satisfaction; Employee commitment; Employee performance.
Scale Development and Validation of Gender Specific Consumer Decision Making Styles: A Case of Indian Teenagers
by Sartaj Chaudhary, Ajoy Kumar Dey
Abstract: Research on Consumer Decision Making Styles (CDMS) is gaining popularity in emerging economies. However, researchers have measured CDMS on a common scale despite empirical evidence supporting the role of gender in influencing these styles. This study addresses this concern and develops gender specific scales for measuring CDMS of Indian teenage boys and girls. It also establishes the country specific nature of the CDMS scale by comparing the findings in other countries. The paper describes a step- by- step scale development and validation process deploying exploratory and confirmatory factor analyses on a data set of 1216 teenagers. Two tailed t-test was used to measure the gender differences between the CDMS characteristics. The process resulted in seven factor scales with six common characteristics. New traits were identified for girls and boys that were in contrast with other countries. This study contributes to the theory building of CDMS and provides an impetus to marketers in devising separate communication strategies in line with the gender differences in CDMS of the teenage segment.
Keywords: Consumer decision making styles; Indian teenagers; scale development; gender difference; exploratory factor analysis; confirmatory factor analysis; t-test; Consumer styles inventory.
Causality Nexus between Inflation and Commodity Futures Trading In India
by Narinder Pal Singh, Archana Singh
Abstract: The allegation of inflationary effect of commodity futures trading by Indias parliamentary standing committee and subsequent ban on futures trading in some essential agri-commodities by the Government of India raised a question on price discovery function of commodity futures market. The ban triggered investigations on the relationship between the agricultural commodity futures and inflation. This paper is a novel attempt to fill the research gap by analyzing the causal relationship between commodity (argi, metals and energy) futures trading, and commodity specific Wholesale Price Index (WPI) inflation in India. A basket of four commodities Chana (chickpea), Gold, Copper and Crude Oil has been taken as a proxy for the commodity market. The sample period of the study is ten years, i.e., from January 2005 to December 2014. Futures volume monthly data is collected from Multi-Commodity Exchange (MCX) and National Commodity and Derivatives Exchange (NCDEX) while WPI monthly data is taken from Office of the Economic Advisor, Government of India. This paper uses Toda Yamamoto modified Granger causality test to investigate the nexus between commodity futures trading and inflation. From results, we infer that there is no causality effect from futures trading volume to WPI inflation for gold, copper and crude oil while chana futures trading is found to be responsible for increase in prices of chana in the spot market. This is a serious matter of concern for the government of India as India is the worlds largest consumer of chana. In a nutshell, we dont find any relationship between futures trading and inflation for three out of four sample commodities. Thus, we dont find sufficient empirical evidence that commodity futures trading leads to higher inflation.
Keywords: Toda Yamamoto modified Granger Causality; Commodity Futures; VAR; Stabilization; Inflation; Trading Volume.
Filmmaking and the India-Pakistan Partition: The Representation of Women in Contemporary Commercial Hindi Cinema
by Kovid Gupta
Abstract: The 1947 partition of India and Pakistan has been the subject of great scrutiny and debate. In particular, significant research has been done on the roles of women during the era and the injustices committed upon them in the name of religion. The partition in itself has been the subject of commercial Hindi cinema for the last several decades. Filmmakers have portrayed the epic migration through their own peripheries. Through this paper, we have analyzed how contemporary Hindi cinema (2000 onwards) has constructed the archetypical female during the partition era while drawing upon the Ramayana. The paper analyzes injustice through three forms of perpetration: communal, familial, and national. Gender identities and sexual violence have become of increasing importance in India over the last few years. At the same time, religious identity continues to play a huge role in day to day living. With the pervasive mass appeal and the rising globalization of Indian cinema, it is critical to understand how the countrys most successful films portray gender in conjunction to religion.
Keywords: Filmmaking; India; Pakistan; 1947 Partition; Hindi Cinema; Women in Cinema.
Measuring the Effect of Consumer Ethnocentrism and Consumer Beliefs for Herbal Products on Brand Loyalty: A Study of Indian FMCG Sector
by Jay Trivedi
Abstract: Indian FMCG market is home to many successful global brands. Of late, few indigenous brands have managed to grab a significant market share by offering herbal products. These brands have tried to win consumers favor by motivating consumer ethnocentrism and shaping consumer beliefs for benefits of using herbal products. In this paper, the researcher has studied the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty, mediated by brand trust and brand affect. Descriptive research design was used to conduct the research. Data was collected from 458 respondents. Statistical tools like Cronbach alpha; exploratory factor analysis, confirmatory factor analysis and structural equation modeling were used to arrive at empirical results. The results establish that consumers belief for herbal products have a stronger impact on brand affect and brand trust, which further influences brand loyalty. The results also established the mediating role of brand affect and brand trust.
Keywords: Consumer Ethnocentrism; Herbal FMCG products; Brand Trust; Brand Affect; Brand Loyalty.
Six Sigma methodology for reducing defects in manufacturing industry - a case study
by Jagdeep Singh, Harwinder Singh, Deepinder Singh, Virender Singh
Abstract: Owing to global competition in manufacturing sectors, customer demand for high quality product and for product variety is continuously increasing. Consequently, it has become necessary to enhance productivity and performance in order to make the process robust to quality. The present work deals with the application of DMAIC technique in manufacturing industry for quality improvement and reduction of muffler line defects. The DMAIC cycle has been applied to the critical product under study to ascertain the important benefits occurring for business improvement in the manufacturing industry of Northern India. The findings revealed significant enhancement in sigma level from 2.89 to 3.16 and process yield was increased from 91.73% to 95.19%. This study is an attempt to access the performance of Six Sigma approach through systematically implementation of DMAIC cycle. These enhanced sigma levels leads to high quality and fewer variations. The results showed that the rejection rate was reduced from 8.27% to 4.81% and saving in cost of Rs. 940,800/- has been achieved.
Keywords: manufacturing; DMAIC; sigma level.
Corporate governance and firm performance in Indian companies
by Mahesh Chand Garg, Dalbir Singh
Abstract: This paper examines the relationship between corporate governance and firm performance in the Indian context. The study includes the corporate governance variables which are ownership structure and board variable and return on assets (ROA), return on equity (ROE), market to book value (MB) and natural log of earning per share (LOGEPS) as measure of firm performance. The study used the panel data of 119 Indian companies from year 2008 to 2014. Panel data regression analysis is used to examine the relationship between corporate governance and firm performance. The study found a positive relationship for ownership structure variables and negative relationship for board variables with firm performance.
Keywords: corporate governance; firm performance; panel data; ownership structure; board variable; regression analysis; India.
Service delivery in a religious organisation: model and insights
by Venkataramanaiah Saddikuti
Abstract: In this paper we present a queueing model for addressing long waiting time of devotees at a religious organisation (Hindu Temple) in southern India. We highlight various challenges faced by the temple administration and suggested suitable recommendations and managerial insights based on the proposed model. Based on the model, we identified key performance indicators like average waiting time, number of devotees waiting in the system at a given point of time, etc. Effect of model-based solution has been demonstrated with sample results under three scenarios (single, double and triple channel queueing system). Guidelines for implementation of recommendations during peak and non-peak demand were also suggested along with future scope of work.
Keywords: pilgrims; queueing model; religious organisation; service delivery; waiting time management.
Reframing the frame: a discursive frame analysis of textual markers in the Make in India Campaign
by Amrita Joshi
Abstract: This study of textual markers in the Make in India Campaign examines how specific frames are activated by actors and texts. Using discursive frame analysis, we examine language units in the campaign as a micro (output) - meso (framework) - macro (context) strategy enabled by various acts of framing. We show how meaning-generation in this campaign is constitutive of the context that shapes it, as also the context that challenges it. We also examine how the MII campaign attempts an act of 'reframing' to replace the older restricting institutional frame (plateau) with a new field frame (forward movement) which may stabilise as a new institutional frame (continuous change) if the campaign achieves its short-term and long-term marketing and communication objectives. Finally, we discuss the implications of 'framing' as a useful construct and tool in management and organisational research and one that can enable effective marketing campaigns by bridging the mainstream-critical divide.
Keywords: frames; acts of framing; diagnostic framing; prognostic framing; motivational framing; inter-text; embedded frames; counter-frames; reframing; nation branding; India; institutional context; discourse analysis; manufacturing; Make in India.
The influence of quality of work life on trust: empirical insights from a SEM application
by Shivani Agarwal, Anjali Jindal, Pooja Garg, Renu Rastogi
Abstract: The main purpose of this study is to link quality of work life with various forms of trust among IT employees. The study deploys path analysis method to generate and tested a model of quality of work life and its constituting factors toward trust. The model was analysed and evaluated with the help of SEM software AMOS 20.0 version. The findings indicated that most indices of the model were desirable and the fitness of the model was proved. It was found that quality of work life is an important factor to be considered for infusing trust among employees. The sample size was limited to NCR (India) conducted in IT industry and it is recommended that relationship between QWL and trust in these findings can be extended to other professionals and non-professionals employed in other industries. This study is new as there has been little recent research undertaken examining the IT sector. More generally, there is a scarcity of work focusing on quality of work life with trust. The research has developed a comprehensive model linking quality of work life and trust.
Keywords: quality of work life; QWL; trust; IT industry; support from supervisor; freedom from work-related stress; autonomy; communication; decision making; job satisfaction; cognition-based trust; affect-based trust.
Special Issue on: National Conference on Managerial Perspectives, Issues, and Challenges of Swachch Bharat Abhiyan 2014 Managerial Perspectives, Issues and Challenges of Swachch Bharat (Clean India) Campaign
INVOLVEMENT LED ATTITUDES TOWARDS RESPONSIBLE WASTE MANAGEMENT UNDER SWACHCH BHARAT CAMPAIGN: A STUDY OF GOVERNMENT EMPLOYEES WORKING IN NATIONAL CAPITAL REGION OF INDIA
by Shilpa Jain, Nitya Khurana
Abstract: India (and by extension, Indians) has a notorious reputation of being dirty. Such reputation is both embarrassing, as well as deeply ironic. But despite our failures, successive governments have focused on various aspects of public health, hygiene and sanitation. The present government too has declared a war against unhygienic sanitation through the Swachch Bharat Mission (SBM) launched on October 02, 2014. This mission will remain incomplete without creating a behavioral change among the Indian populace as also mentioned in the vision documents of SBM. Studies investigating the impact of the SBM on the attitudes and behaviours of people will help government and other stakeholders to review and streamline the strategies to achieve the mission. This paper is an attempt to study such attitudes led by involvement in responsible waste management of employees working in government organizations located in the National Capital Region of India regarding the SBM.
Keywords: Involvement; Attitudes; Organizational Interventions; Awareness; Responsible Waste Management.
A STUDY ON AWARENESS AND IMPACT OF SWACHH BHARAT MISSION IN MUZAFFARNAGAR DISTRICT (UTTAR PRADESH)
by Ritu Bajaj, Vibha Dua Satija
Abstract: Cleanliness is important in our life as well as for the nation. Cleanliness is most important for physical well-being and a healthy environment. Our country has been focusing on personal hygiene but when it comes to social hygiene then it becomes a question who will initiate and accept the challenge. Mahatma Gandhi dreamt of clean India and even used it as a tool to integrate different sections of society. But his dream of clean India still remains unfulfilled. To fulfill his dream Prime Minister Narendra Modi launched the Swachh Bharat Abhiyaan on 145th Anniversary of Mahatma Gandhi on October 2, 2014 and put effort across the county in successful implementation of this mission by 2019. The objective of this paper is to find the level of awareness and impact of this campaign and also to find the various problems causing hindrance in the effective implementation of this programme. The data has been collected using convenience sampling with a sample size of 151. It was found that although there is a good level of awareness about the abhiyan but still level of impact is not so great. The study depicts the major problem is in spite of continuous efforts put across since last one and half year still Swachh bharat has not become a habit.
Keywords: Swachh Bharat Mission; awareness;social hygiene.
E-waste management awareness and intentions among youth consumers: the mediating role of motivation
by Sanjay Dhingra, Nitika Sharma
Abstract: The paper empirically explores the role of general awareness, motivation and intentions in e-waste. It proposes an original framework to explore the influence of e-waste awareness on e-waste management intentions of consumers through the mediating role of e-waste management motivation. The data collected from young users were analyzed using mediation model proposed by Hayes (2008). The questionnaire was administered to study the identified the pertinent issues in e-waste management and the study found that e-waste general awareness of users significantly affects the e-waste management intentions through motivation of the users for their better health and environment.
Keywords: e-waste awareness; e-waste motivation; e-waste management intentions; mediation model.
EMPLOYEE PERCEPTION ON ORGANIZATIONAL CONCERN FOR SWACHH BHARAT CAMPAIGN: A STUDY ON MANUFACTURING FIRMS IN DURGAPUR
by INDRANIL MUTSUDDI
Abstract: The Swachh Bharat Campaign was launched in India with an objective of improving the quality of life in rural India by promoting cleanliness, hygiene and improving the basic living standards. Later on this noble cleanliness model was adopted and shared by the corporates, industries, entrepreneurs, NGOs and academic institutions across the country so as to facilitate cleaner, safer and healthier workplaces for the people and the society at large. With the implementation of the Swachh Bharat Campaign in industries and businesses in and around Durgapur, the present study had made an attempt to understand the perception of the employees working in various manufacturing firms regarding organizational concerns for the Swachh Bharat initiative. The study indicated that Technology Support, Top Management support & commitment, and Managerial Support were important as causal factors influencing the Swachh Bharat Campaign.
Keywords: Organizational Concern; Swachh Bharat Campaign; quality of life; Manufacturing Firms; Durgapur.
Special Issue on: National Conference on Managerial Perspectives, Issues, and Challenges of Swachch Bharat Abhiyan 2014 Managerial Perspectives, Issues and Challenges of Swachch Bharat (Clean Indi
Swachh Bharat Abhiyan in Indian Corporate Sector: Presence, Predictors and Practices
by Divya Verma Gakhar, Deepti Prakash
Abstract: Swachh Bharat Abhiyan is a national campaign by the Government of India, to clean cities and towns, roads and infrastructure of the country. The government is encouraging corporate sector is to participate in this endeavour. In the present study, we attempt to identify the presence of Swachh Bharat Abhiyan amongst sample companies of SENSEX and the practices they are carrying out. To identify the factors/ predictors of involvement of any company in Swachh Bharat Abhiyan, logistic regression was applied on 17 financial and organisational variables. Seven variables were included in the final model which explain the reasons of involvement of companies in Swachh Bharat Abhiyan which includes organisational culture, involvement of senior management, employees involvement in CSR, price earning ratio, product of the company, CSR to sales ratio and earning per share.
Keywords: swachh bharat abhiyan; logistic regression; predictors; practices; price earning ration; organisational culture; senior management; CSR; earning per share; health and hygiene.