Forthcoming Articles

International Journal of Technology Marketing

International Journal of Technology Marketing (IJTMkt)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Technology Marketing (3 papers in press)

Regular Issues

  • Life lessons: how mothers teaching their children about shopping has moved online   Order a copy of this article
    by Cara Peters, Jane Boyd Thomas, Ann Hackert 
    Abstract: Online shopping is increasingly popular among young consumers. Yet, this demographic group is the most likely to be victimised by cybercrimes. Understanding consumer socialisation can help identify ways to teach children about shopping safely in todays online world. Using consumer socialisation and social change theory as the theoretical foundation, this study aimed to describe how parents socialise their children as consumers. Data were collected via 36 semi-structured interviews with mothers of children aged 318 years. The findings highlight the mothers mixed feelings about shopping with their children, particularly how the childs age impacted what and how they learned certain lessons, such as impulse control. Technological factors (e.g., calculating item value, specifying shipping information and handling digital money and payments) also appeared to drive changes in how mothers orient their children to the online shopping process. Theoretical, managerial, and social implications of this consumer socialisation are discussed.
    Keywords: consumer socialisation; technology; mothers teaching children; online shopping; young consumers; children shopping online; shopping lessons; vulnerable population shopping; shopping safety; online shopping concerns.
    DOI: 10.1504/IJTMKT.2025.10071915
     
  • Rental intention toward electric-powered two-wheelers: empirical evidence from Vietnam   Order a copy of this article
    by Gia Ninh Nguyen, Thi Thu Hong Ho, Quoc Tuan Tran, Nguyen Kim Dan Tran 
    Abstract: This study is the first to explore the critical factors influencing consumers rental intentions regarding electric-powered two-wheelers (EPTWs). Given the prominent use of the theory of planned behaviour (TPB) in consumer behaviour research, particularly in studies on electric vehicle rentals, this study extends the TPB to explain rental intentions for electric-powered two-wheelers. Data were collected from 240 consumers in Ho Chi Minh City, Vietnam, and PLS-SEM was used to analyse the measurement and structural models. The results show that subjective norms (SN), perceived behavioural control (PBC), perceived quality (PQ), perceived service quality (SERQ), and the need for uniqueness (UNIQ) are the most important factors influencing Vietnamese consumers rental intentions for electric-powered two-wheelers. Managers are advised to emphasise both the quality dimensions of the electric-powered two-wheelers and the quality of the rental service. They should also highlight the social value, environmental value, and design style of electric-powered two-wheelers to attract consumers with a strong need for uniqueness. Limitations and directions for future research are also discussed.
    Keywords: electric powered two wheelers; e-bikes; e-motorcycles; e-scooters; rental intention; perceived quality; perceived service quality; need for uniqueness; rental services; environmental value; Vietnam.
    DOI: 10.1504/IJTMKT.2025.10073229
     
  • Mapping the intellectual structure of market competition and consumer behaviour: a synthesis of the literature using bibliometric analysis   Order a copy of this article
    by Kavita Verma, Kapil Malhotra, Narpal Yadav, Urmila Sharma 
    Abstract: This study uses a bibliometric analysis to examine the intellectual structure of market competition and consumer behaviour, utilising the Scopus database indexed journals from 1976 to 2024. The study conducts performance analysis and science mapping analysis to evaluate 528 articles covering nearly five decades of research. The findings reveal a substantial rise in publications over the past decade. The USA, China, and Indonesia emerged as the most contributive nations excelling in both total citations and international collaborations. Among the authors, 91.6% contributed at least one article, 6% published two articles, 1.5% published three documents, and 0.3% contributed four papers as per Lotkas law. A thorough literature review identifies four key clusters and thematic mapping suggests emerging themes within this domain. Finally, keyword analysis provides a future roadmap for competitive market research. Hence, the current study offers significant insights into the development trends, influential contributors, and thematic evolution of the field, serving as a valuable guide for academics and practitioners alike.
    Keywords: market competition; bibliometric analysis; VOSviewer; consumer behaviour.
    DOI: 10.1504/IJTMKT.2026.10074439
     

 

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