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Vol. 1

International Journal of Entrepreneurship and Small Business

2012 Vol. 16 No. 4

Special Issue on New Perspectives on Entrepreneurial Marketing

Guest Editors: Professor Katherine Gundolf and Professor Annabelle Jaouen


PagesTitle and authors
372-385The impact of market orientation on family firm performance
Hermann Frank; Alexander Kessler; Christian Korunka
DOI: 10.1504/IJESB.2012.047607

386-405Entrepreneurship and social media marketing: evidence from French small business
Walid A. Nakara; Fatim-Zohra Benmoussa; Annabelle Jaouen
DOI: 10.1504/IJESB.2012.047608

406-421Community marketing in social media - can marketers leverage Facebook groups of celebrities?
Alexander Zauner; Matthias Fink; Daniela Maresch; Ewald Aschauer
DOI: 10.1504/IJESB.2012.047609

422-435Brand communities for market trend discovery: a study to advance entrepreneurial marketing research
Dhruv Bhatli; Fabian Eggers; Katherine Gundolf
DOI: 10.1504/IJESB.2012.047610

436-454Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups
Florian U. Siems; Sascha Kraus; Patrick Pollok
DOI: 10.1504/IJESB.2012.047611

455-470Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
Claire Arpa; Siobhan Tiernan; Michele O'Dwyer
DOI: 10.1504/IJESB.2012.047612

471-484Entrepreneurial marketing and capital acquisition
Reinhard Schulte
DOI: 10.1504/IJESB.2012.047613

485-502Card-based game methods: exploring SME entrepreneurial marketing practice
Rosalind Jones; Jennifer Rowley
DOI: 10.1504/IJESB.2012.047614