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Vol. 1

International Journal of Entrepreneurship and Small Business

2010 Vol. 9 No. 4

Special Issue on Island Brands and Island Branding

Guest Editor: Professor Godfrey Baldacchino

 

Editorial
PagesTitle and authors
378-393Island brands and 'the Island' as a brand: insights from immigrant entrepreneurs on Prince Edward Island
Godfrey Baldacchino
DOI: 10.1504/IJESB.2010.032400

394-406Branding: a Caribbean perspective on rum manufacturing competitiveness
Paul Pounder
DOI: 10.1504/IJESB.2010.032401

407-433Brand(ing) Kinmen: a tourism perspective
J.J. Zhang
DOI: 10.1504/IJESB.2010.032402

434-446An image worth bottling: the branding of King Island Cloud Juice
Susie Khamis
DOI: 10.1504/IJESB.2010.032403

447-462Branding of Fiji's bottled water: edging into sustainable consumption
Mahendra Reddy, Gurmeet Singh
DOI: 10.1504/IJESB.2010.032404

463-480Exploitation versus exploration in island economies: a brand diagnostic perspective
Michel Leseure
DOI: 10.1504/IJESB.2010.032405