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Vol. 1

International Journal of Entrepreneurship and Small Business

2008 Vol. 6 No. 2

Special Issue on Marketing in Small- and Medium-Sized Enterprises

Guest Editors: Dr. Kevin Voges and Dr. H.P. (Herb) de Vries

 

Editorial
PagesTitle and authors
192-211An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
Keith J. Perks, Paurav Shukla
DOI: 10.1504/IJESB.2008.018628

212-229Cross-channel cooperation: on the collaborative integration of online and offline business models of e-entrepreneurs and traditional SMEs
Tobias Kollmann, Matthias Hasel
DOI: 10.1504/IJESB.2008.018629

230-244Clusters, social networks and marketing collaboration in small firms: exploratory evidence from Chile and Scotland
Christian Felzensztein
DOI: 10.1504/IJESB.2008.018630

245-263An exploratory analysis of the strategic marketing choices implemented by the UK biopharmaceutical SMEs
Calin Gurau
DOI: 10.1504/IJESB.2008.018631

264-279Implementation of an agile marketing approach for the manufacturing-based SME
Jenny Poolton, Hossam S. Ismail, Iain R. Reid, Ivan C. Arokiam
DOI: 10.1504/IJESB.2008.018632

280-295Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers
Kayhan Tajeddini, Myfanwy Trueman
DOI: 10.1504/IJESB.2008.018633

296-314International strategic marketing of small construction consultancy firms: the case of Cypriot firms
Alkis Thrassou, Demetris Vrontis
DOI: 10.1504/IJESB.2008.018634

315-318Book Review: Marketing Principles by Craig Walters and Leo-Paul Dana
Vanessa Ratten
DOI: 10.1504/IJESB.2008.018635