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Vol. 1

International Journal of Entrepreneurship and Small Business

2006 Vol. 3 No. 3/4

Adaptation Versus Standardisation in Global Marketing for Small Businesses: Dedicated to Catherine Mckinna


PagesTitle and authors
287-309How could reference price and loyalty influence brand choice?
Begona Alvarez Alvarez, Rodolfo Vazquez Casielles
DOI: 10.1504/IJESB.2006.009276

310-320Delivering business benefits through Knowledge Transfer Partnerships
Martin Wynn, Peter Jones
DOI: 10.1504/IJESB.2006.009277

321-328Penetration of a new shop concept – the case of discount in Denmark
Niels Jorgensen
DOI: 10.1504/IJESB.2006.009278

329-347Diversification in rural pubs: a strategy for survival and community value?
Guy Lincoln
DOI: 10.1504/IJESB.2006.009279

348-365In search of a new marketing and sales strategy in the print media business: a Balkans case
Marija Tomasevic Lisanin, Tihomir Vranesevic, Mirko Palic, Gianpaolo Vignali
DOI: 10.1504/IJESB.2006.009280

366-381Acquisition in the ice cream business – Agrokor Croatia and Baldauf Hungary
Maja Martinovic, Tihomir Vranesevic, Claudio Vignali
DOI: 10.1504/IJESB.2006.009281

382-399Astley Bank and Savoiaa – a comparative case study analysis of entrepreneurship in the hospitality industry in relation to the UK and Italy
Gianpaolo Vignali, Alberto Mattiacci
DOI: 10.1504/IJESB.2006.009282

400-416The internationalisation of Czech SMEs: some issues relating to marketing knowledge deficiencies
David Pollard, Maria Jemicz
DOI: 10.1504/IJESB.2006.009283

417-426Relationship marketing and entrepreneurship: South Asian businesses in the UK
Tahir Rashid
DOI: 10.1504/IJESB.2006.009284

427-446Human resource management: the case of the Cypriot duty free industry
Demetris Vrontis, Claudio Vignali
DOI: 10.1504/IJESB.2006.009285

447-458Small retailers' competition against large store chains in Croatia
Tihomir Vranesevic, Marija Tomasevic Lisanin, Miroslav Mandic, Claudio Vignali
DOI: 10.1504/IJESB.2006.009286

459-476The country-of-origin effect on the purchase intention of apparel: opportunities and threats for small firms
Demetris Vrontis, Alkis Thrassou, Claudio Vignali
DOI: 10.1504/IJESB.2006.009287

477-497Determinants of SME brand adaptation in global marketing
Ho Yin Wong, Bill Merrilees
DOI: 10.1504/IJESB.2006.009288

498-515Private equity for small firms: a conceptual model of adaptation versus standardisation strategy
Khaled Soufani, Demetris Vrontis, Panikkos Poutziouris
DOI: 10.1504/IJESB.2006.009289