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Vol. 1

International Journal of Electronic Business

2008 Vol. 6 No. 2

Special Issue on Sponsored Search

Guest Editor: Professor Bernard J. Jansen


PagesTitle and authors
114-131Sponsored search: an overview of the concept, history, and technology
Bernard J. Jansen, Tracy Mullen
DOI: 10.1504/IJEB.2008.018068

132-148Navigational behaviour and sponsored search advertising
Nico Brooks, Harrison Magun
DOI: 10.1504/IJEB.2008.018069

149-171Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Don Turnbull, Laura F. Bright
DOI: 10.1504/IJEB.2008.018070

172-193Equilibrium analysis of dynamic bidding in sponsored search auctions
Yevgeniy Vorobeychik, Daniel M. Reeves
DOI: 10.1504/IJEB.2008.018071

Additional Paper

194-211Evaluating the comparative efficiency of e-tailing ventures using Data Envelopment Analysis
Hokey Min, Seong Jong Joo
DOI: 10.1504/IJEB.2008.018072