Title: Acceptance analysis of mobile internet in China

Authors: Xiaoqing Li; Xiaogang He

Addresses: Department of MIS, College of Business and Management, University of Illinois at Springfield, One University Plaza, MS UHB 4021, Springfield, IL 62703-5407, USA ' School of International Business and Administration, Shanghai University of Finance and Economics, 777 Guoding Road, Shanghai 200433, China; Zhejiang College, Shanghai University of Finance and Economics, 99 Huancheng Road, Jinhua, Zhejiang 321013, China

Abstract: As an important issue of mobile communication, communication quality has received very little attention in existing studies regarding users' acceptance of mobile internet. Our proposed model introduces perceived communication quality (PCQ) as a new construct into acceptance analysis. The investigation was conducted in China, where mobile communication quality varies from place to place due to unbalanced economic development. The research findings indicate that PCQ has significant impacts on perceived usefulness, perceived enjoyment, ease of use and continued usage intention of mobile internet users. Furthermore, the research findings reveal that PCQ plays an almost as important role as perceived ease of use, and a more important role than perceived enjoyment and perceived usefulness in the users' continued usage intention.

Keywords: TAM; technology acceptance model; mobile communications; communication quality; perceived quality; communication quality; mobile internet; acceptance; China; perceived usefulness; perceived enjoyment; perceived ease of use; continued usage intention.

DOI: 10.1504/IJMC.2015.070062

International Journal of Mobile Communications, 2015 Vol.13 No.4, pp.398 - 414

Received: 04 Oct 2013
Accepted: 09 Jun 2014
Published online: 26 Jun 2015 *

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