Acceptance analysis of mobile internet in China
by Xiaoqing Li; Xiaogang He
International Journal of Mobile Communications (IJMC), Vol. 13, No. 4, 2015

Abstract: As an important issue of mobile communication, communication quality has received very little attention in existing studies regarding users' acceptance of mobile internet. Our proposed model introduces perceived communication quality (PCQ) as a new construct into acceptance analysis. The investigation was conducted in China, where mobile communication quality varies from place to place due to unbalanced economic development. The research findings indicate that PCQ has significant impacts on perceived usefulness, perceived enjoyment, ease of use and continued usage intention of mobile internet users. Furthermore, the research findings reveal that PCQ plays an almost as important role as perceived ease of use, and a more important role than perceived enjoyment and perceived usefulness in the users' continued usage intention.

Online publication date: Fri, 26-Jun-2015

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