Title: Understanding individuals' perceptions, determinants and the moderating effects of age and gender on the adoption of mobile learning: developing country perspective

Authors: Mohammed-Issa Riad Mousa Jaradat

Addresses: Department of Information Systems/Management Information Systems, Faculty of Prince Hussein Bin Abdullah for Information Technology, Al al-Bayt University, Mafraq, Jordan

Abstract: In recent years, mobile devices, applications and services have largely spread over the globe and have become a popular commodity. This study is launched to investigate the factors that influence individuals' intention to adopt and use of mobile learning (m-learning) in Jordan. Besides, it provides quantified indicators, designs principles, opportunities, limitations and a conceptual model that might help in understanding m-learning phenomenon in the Jordanian educational environment. The current study is based on a modified Technology Acceptance Model (TAM) by incorporating social influence, security and privacy, price value and service quality factors as external variables. This study examines also the moderating effects of age and gender differences among the study variables. The suggested model was tested with data collected by means of a paper-based questionnaire by using WarpPLS 4.0 software. The results reveal that individuals' adoption and the use of m-learning can be anticipated from individuals' behavioural intention with 39% in variance.

Keywords: m-learning; mobile learning; TAM; technology acceptance model; age; gender; price value; service quality; social influence; security; privacy; Jordan; user perceptions; determinants; moderating effects; developing countries; behavioural intention.

DOI: 10.1504/IJMLO.2014.067028

International Journal of Mobile Learning and Organisation, 2014 Vol.8 No.3/4, pp.253 - 275

Received: 17 Sep 2014
Accepted: 11 Nov 2014
Published online: 22 Jan 2015 *

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